Education and Marketing | JMR Special Issue Conference

Hilton Austin
Austin, Texas 78701
2/21/2019 8:00 AM - 2/22/2019 12:00 PM
Register before 10/3/2018 12:00 AM for early registration fee
Conference Details

Conference dates: February 21-22 (Thursday/Friday), 2019. Conference starts on Thursday 1.00 PM and concludes on Friday 1.00 PM

Conference details: This conference precedes AMA Winter Academic Conference 2019 at Austin Conference. Call for Submissions​ deadline is November 1, 2018.

Registration fees: $295 with a conference package of $695



Worldwide, the consumption and provision of education—whether in the private or public sector—is one of the most resource intensive and consequential activities for consumers and providers. The National Center for Education Statistics states the US spent $ 620 billion in 2012-13 on elementary and secondary schools. The College Board estimates the average, per-year, tuition and fees for the 2016-17 school year to be $33,480 at private colleges and $9,650 at public colleges for in-state residents. 

The Journal of Marketing Research is  developing a special issue on Education & Marketing edited by Rajdeep Grewal (UNC-Chapel Hill), Robert Meyer (Wharton), and Vikas Mittal (Rice University). We are pleased to host this conference to provide further context for the special issue and create an opportunity for interested authors to exchange ideas, provide feedback, and learn from each other. 

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