2018 AMA International Collegiate Conference

Sheraton New Orleans
New Orleans, LA
4/5/2018 8:00 AM - 4/7/2018 8:30 PM
Register before 2/10/2018 11:59 PM for early registration fee

AMA 40th Annual International Collegiate Conference

The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer, and we invite you to join us April 5-7, 2018. Take your marketing to the next level next year, and join over 1,700 marketers in New Orleans for professional development, cutting edge career advice, competitions, networ​king and fun.

Undergraduate Marketing students looking to learn from industry professionals about careers and cutting edge Marketing and Sales practices. AMA collegiate chapters that want to celebrate their successes and learn Best Practice chapter management techniques, and students and AMA faculty advisors wanting to network with their peers.

The AMA International Collegiate Conference can inspire you and give you the tools you need, to start your career as a young marketing professional. 

Connect with us @AMA_Collegiate #AMAICC


 2017 ICC Photo Slideshow


Registration is Now Open! 



Conference registration type                       Early-Bird                                Late  

Member                                                           $215.00                                 $250.00

Non-Member                                                   $265.00                                 $300.00


After February 9, 2018 the early bird rate will expire and no longer be valid.

On-site registration in New Orleans is available at the regular rate.

To fax or mail multiple registrations for the conference, please complete this form​​.​

Faculty Advisor Registration
Current Faculty Advisors with active AMA memberships are eligible for complimentary registration to the International Collegiate Conference in exchange for judging a collegiate competition this academic year. Please complete this form by February 9th, 2018

Submissions received after Feb. 9th will have to pay $100 for their registration. 
To register please fill out the registration form.

Guidebook Conference App

The AMA 2018 International Collegiate Conference event guide is your one-stop shop for all things 2018 ICC. Follow the instructions below to download it:

Step 1: Get the AMA Event App.

Step 2: Download the AMA 2018 International Collegiate Conference Guide - still under construction (but feel free to download last year's guide to get all the details from last year's conference!)

  • ​Open up the AMA Event App.
  • Look under “Public Guides” and select the AMA 2017 International Collegiate Conference Guide.
  • Select “Download Guide” and it will become available immediately.

Using a non-iOS device, a non-Android device, a Windows phone, your  laptop or an older device? Don’t  worry – we’ve got you covered!  To view the web version of the event guide, go to this web page!

Cancellation & Photo Policy
Conference Cancellation Policy
You may cancel your registration at any time by emailing info@ama.org​, calling 800-AMA-1150 or 312-542-9000. Cancellations received more than 30 days prior to the start of the event will receive a 100% refund. Cancellations received 7 to 30 days prior to the start of the event will receive a 50% refund. No refunds will be provided for cancellations received less than 7 days prior to the event. No refunds will be issued after the event. All refunds will be refunded to your original method of payment.  Registrations may not be shared, but may be transferred at no cost at any point prior to the start of the event with notification to the AMA by phone or email.

Conference Photo Policy
Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials. 

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event.

2018 AMA International Collegiate Conference "The Timeless Beauty of Marketing" Agenda

Agenda below is subject to changes - check back when the Guidebook app is released or the onsite program guide in New Orleans in April for exact session details. 

In budgeting for meals, the Conference supplies the following meals:
  • ​Friday AM - coffee and juice
  • Friday PM - lunch
  • Saturday AM - coffee, juice, fruit, assorted bagels & breads
  • Saturday Dinner at the Awards Banquet

There is a Starbucks in the Lobby of the Sheraton, and there are many affordable meal options within two blocks of the Sheraton!

Check the app for exact session info.

The 2018 International Collegiate Conference Event Guide is still being updated and will be launching around the beginning of 2018! Check back here for download instructions. Below is a schedule at-a-glance to give you a general idea of the conference schedule! 

Wednesday, April 4

4:00 PM - 6:00 PM - Registration Pickup

  • ​Case finalists and confirmed SABRE participants ONLY
Thursday, April 5

7:30 AM - 7:00 PM - Conference Registration Open

8:00 AM - 5:00 PM - Case Competition Finals

8:00 AM - 4:00 PM - SABRE Business Simulation

  • For those that pre-registered and were confirmed by AMA

8:00 AM - 3:00 PM - Chapter Exhibit Setup - MUST CHECK-IN BY NOON!

  • For those that pre-registered and were confirmed by AMA 
  • 3:30 pm - 5:00 pm - Chapter Exhibit Judging

1:00 PM - 3:00 PM - Student Poster Session

1:30 PM - 4:00 PM - T-Shirt Competition (Dropoff)

3:00 PM - 3:30 PM - What to Expect at the Conference

3:30 PM - 4:00 PM - Mix and Mingle Networking

4:15 PM - 5:00 PM - Social Scramble/T-shirt Exchange

4:15 PM - 5:00 PM - Presidents' Council Roundtable Reception

  • President invites included in your reg pack 

5:00 PM - Parade of Chapters Line Up
6:00 PM - 7:30 PM - Opening Session and Keynote
7:30 PM - 9:00 PM - Exhibit Session (and T-Shirt and Exhibit Voting)

Friday, April 6

8:30 AM - 4:00 PM - Conference Registration

8:30 AM - 10:30 AM - Conference T-shirt Pickup 

  • Have your t-shirt coupon ready - no pajamas, please!

9:00 AM - 10:15 AM - Career Advice Panel

10:00 AM - 12:00 PM - Pitch Perfect Competition

  • For those that pre-registered and were confirmed by AMA

10:30 AM - 11:15 AM & 11:30 AM - 12:15 PM - Experience Speaks

9:00 AM - 1:30 PM & 2:00 PM - 4:45 PM -  Marketing Strategy Competition 
  • For those that pre-registered and were confirmed by AMA

10:15 AM - 4:00 PM - Career Fair (Expanded Time!)

12:00 PM - 1:30 PM - Lunch

1:45 PM - 4:30 PM - AMA Sales Competition 

  • For those that pre-registered and were confirmed by AMA. Refer to your confirmation email for details.
  • 12:30 PM - 1:30 PM - Participants Lunch with Sponsors​

2:00 PM - 2:45 PM - SABRE Recap and exploring the world of SABRE

3:00 PM - 3:45 PM - Leading Your Chapter to Success (concurrent sessions)

4:00 PM - 4:45 PM 

  • ​More Leading Your Chapter to Success (concurrent sessions)
  • Closing Career Advice Panel

5:00 PM - 6:30 PM
Competitions Awards Ceremony and Keynote Speaker:

Saturday, April 7

9:00 AM - 1:30 PM - AMA Sales Competition (Finals)

9:00 AM - 12:45 PM - Marketing Strategy Competition (Finals)

9:00 AM - 12:00 PM - Perfect Pitch Competition (Finals) 

10:00 AM - 10:45 AM & 11:00 AM - 11:45 AM - Experience Speaks 

12:00 PM - 1:15 PM - Winning Case Recap Presentation 

12:45 PM - 4:00 PM - ​Sales & Marketing Roundtables - NEW! 

  • ​Pre-registration required to attend!
6:00 PM - 8:30 PM - Awards Buffet Banquet

Agenda subject to changes - check the printed Conference program in New Orleans for exact session details.

​2018 ICC Speaker Info Coming Soon! 

Check back for our annoucement of speakers! 

Already registered on site? Please log in first in the upper right corner of the site before proceeding.

Select Attendee Type:




Sheraton New Orleans 

500 Canal Street

New Orleans, LA 70130

Phone: +1.504.525.2500

Fax: +1.504.595.5552

Reservations: +1.888.627.7033
(Ask for the 2018 AMA Collegiate Conference room block)

Click Here for Online Reservations at the AMA Discounted Rate

Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street and steps away from the Mississippi River.  The Warehouse Arts District, Harrah’s Casino, the Aquarium of the Americas, IMAX Theater, the Superdome are all nearby, as are major malls including the Outlet Collection at Riverwalk, French Market and The Shops at Canal Place.

Room Rates:
Main House $245.00 Single/Double/Triple/Quad Occupancy
Rates are subject to applicable state & local taxes, currently 15.75% & a $3.00 occupancy tax per room per night (subject to change without notice)

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

The reservation cut-off date is March 9, 2018.
The AMA has negotiated special group rates for the Collegiate Conference. You must make your hotel reservations by March 9, 2018 and properly identify yourself to qualify for the special group rate (based on availability). After March 9, 2018, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. 

A deposit charge equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon check-in, shall be applied to the first night of the reserved stay. The deposit is refundable if cancellation notice is received by 4:00pm hotel time at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.

Check in time is 3:00pm, and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. An early departure fee of (1) one night's room and tax will apply if a guest checks out prior to the confirmed checkout date. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Sheraton Hotel Features, Services & Accommodations
Please visit the
Sheraton New Orleans for a full list of services & features.

Shipping to the Sheraton
Shipping/Storage Procedures: Your chapter is responsible for shipping and storing any supplies, equipment, etc., needed for your display. If you are shipping materials, you must ensure that they arrive on the day you check-in to the hotel. The hotel does not provide storage for your exhibit and the AMA Staff Office will not be available for your storage purposes. Any items you bring must be stored in your guestroom.
Shipping labels should be addressed as follows:

(Your Name)
Sheraton New Orleans
500 Canal Street New Orleans, LA 70130
Hold for guest arrival on (date you will arrive)
RE: AMA-2018 International Collegiate Conference – April 5-7, 2018

As a complimentary service to registered guests, the hotel provides both wired and wireless access in the Link @ Sheraton.  The Link is located in the lobby, and it is well equipped with several computer terminals and printers.  The wireless access for the Link extends from the lobby upwards to the second floor level of the hotel, where guests can enjoy free wireless internet connectivity and an appetizing meal from the Roux Bistro restaurant.  Daily High Speed Internet Access tiered pricing structure for all guestrooms from $5.95 - $14.95 + tax daily.

Area Attractions, Events and Tourism
Please visit the
New Orleans Convention and Visitors Bureau for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to 
collegiate@ama.org  at least 14 days in advance of the beginning of the meeting.  



American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Collegiate Conference in New Orleans, LA (MSY). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMQZ7 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.

*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

​​Area Airport
Louis Armstrong New Orleans International Airport (MSY)
Distance from hotel: 15 miles
Drive time: 20-25 minutes depending on time of day & traffic
Directions: Take Interstate 10 Downtown/East/Slidell to the New Orleans Business District, exiting at Poydras St. Continue on Poydras St. to Camp St. Turn left on Camp St. Go 3 blocks & the hotel will be on the right side on the corner of Camp & Canal.

Airport Shuttle Service provided by Airport Shuttle
One Way $24.00 per person
Round trip $44.00 per person
Make your Reservation Now
-You must book your Airport Shuttle reservation online at least 24 hours prior to your flight arrival time.
-You can make changes to your reservation online.
-Airport Shuttle is found at Baggage Claim area 10 in Louis Armstrong International Airport.

Uber & Lyft
Uber and Lyft are ready to get you to and from New Orleans International Airport, in and around the French Quarter.The city has imposed flat rates to and from the airport starting at $31.05. Be on the lookout for surge pricing during major events of off peak hours when car competition is high as rates for your ride will fluctuate too.

Taxi Cabs
Taxis are readily available at the Louis Armstrong New Orleans International Airport.  Rates are approximately $35.00 one-way from the airport to the Sheraton New Orleans (rates are subject to change without notice). The hotel Doorman will be happy to assist you with taxis during your stay.

Driving Directions to the Sheraton

From East
Take Interstate 10 West to the Canal Street Exit #235B.

Turn right on Canal Street.

The hotel is about 10 blocks down on the right side (at the corner of Camp Street).

From North

From the Causeway exit, take Interstate 10 East to the New Orleans Business District.
Continue to the Poydras Street exit.
Follow Poydras Street for approximately 8 blocks.

Turn left on Camp Street.

Continue on Camp Street for approximately 3 blocks.

The hotel will be on the right.

From South

Take Highway 90 to the Westbank Expressway.

Proceed on the Westbank Expressway to the Crescent City Connection (approx10 miles).
From the right lane, exit at Camp Street (8 red lights).
Turn right on Canal Street.

Streetcar Transportation

The Hotel is also located right on the Streetcar line which provides easy transit along Canal Street, St. Charles Avenue, and the Riverfront. One-way cost: $1.25 (subject to change without notice).

Parking at the Hotel

Valet parking service is available on a first come first serve basis (spaces are limited and oversized vehicles are not permitted). Vehicles are secured in a covered garage adjacent to the Hotel. The overnight parking rate for cars is $44.80 per night (subject to change without notice).

​A special thanks to all our sponsors and supporters!

Interested in becoming a sponsor or career fair exhibitor? Reach out to Andrew at ANelmes@ama.org!

Case Competition Sponsor
MK Logo - Black.png

Platinum Sponsor
Northwestern Mutual.jpg

Simulation Competition Sponsor

Outside Sales Competition Sponsor

TEKsystems_tagline_PMS1 240.jpg

Outbound Sales Competition Sponsor

abc logo 240.jpg 

Perfect Pitch Competition Sponsor
Aerotek 240.jpg 

Sales Student of the Year Competition

USCA smaller 240.png 

Career Fair Exhibitors

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.

 2017 AMA ICC


2017 #AMAICC By the Numbers:

1,470 students from 202 Universities

240 faculty, sponsors, staff, speakers

1,710 Total Attendees!

2017 Conference Photo Gallery

2017 ICC Conference Page​ (check out last year's conference page for reference of details!)