Call for Papers: 2018 Marketing and Public Policy Conference

Karthik Easwar, Cait Lamberton, Rebecca Walker Reczek
Academic
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Paper Submission Process Begins on August 1, 2017
Deadline for submissions: October 31, 2017 (Please note that there will be no extensions granted for this years submission process.)


Doctoral Workshop Application Link>>


Conference Theme: Rigorous Science, Public Good

The Marketing & Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. Our conference theme is, “Rigorous Science, Public Good.” In selecting this theme, we wanted to do two things: First, in a time when social science research is facing substantial skepticism, we wanted to highlight the rigor from which policy research in marketing has historically benefited. Not only have we broken outside single-method silos, using rich ethnographic explorations, secondary and archival data analysis, surveys, and experimental inquiry, we have often drawn from multiple disciplines, reducing tendencies toward myopia that can limit research’s relevance. The rigor of this approach is critical in developing research that can reliably inform policy decisions.

Second, we see marketing and policy research as a public good – a common resource to which we all contribute. As a public good, our work should be widely accessible, carefully stewarded, and continually transforming to meet the needs of our communities. We hope that the work presented to the conference embodies these two ideas, while also encouraging greater rigor and deeper commitment to contributing to consumer well-being.

The conference will take place on June 7 – 9, 2018 and will be held at the Hilton Columbus Downtown, Columbus, OH. Visit AMA.org/PublicPolicy to learn more. The site will be up soon to begin making hotel reservations and to register for conference.
 
All materials for consideration should be submitted via the AMA's online submission management system (Abstract Central) by October 31, 2017. Please note that there will be no planned extensions for the 2018 submission process. Please note that Abstract Central will being accepting submissions on August 1, 2017.
 
The 9th Biennial Marketing and Public Policy Research Workshop and Doctoral Seminar will be held preceding the conference on June 4 – 7, 2018 at the Fisher College of Business on the campus of The Ohio State University. In this intensive four-day workshop, young scholars (Ph.D. students and early career faculty) meet, learn from, and work with senior scholars from disciplines such as marketing, economics, psychology, decision theory, and public policy. Fees for this workshop are expected to be covered by sponsors, so potential attendees must apply at the link below to attend:
https://mcdonough.az1.qualtrics.com/jfe/form/SV_7TxOswbvmklH2W9

Please have the following three documents ready to upload in pdf format when completing the application:
 
  1. Up-to-Date CV
  2. Statement of Interest: A statement indicating why you want to attend the workshop and your interest in conducting policy-relevant research (500 word limit)
  3. Statement of Support from Advisor: A brief statement from your advisor (if a PhD student) or a senior colleague or advisor (if a faculty member) indicating why they believe attending the workshop would be beneficial and help you in achieving your research goals.
 
The deadline for submission is Oct 31, 2017. Applicants will be notified of final decisions by Dec 15, 2017. Please contact Rebecca Reczek (Reczek.3@osu.edu with any questions).


Program Submission Options
Authors have the option of selecting one of three formats, described in detail below. All submissions must be received by October 31, 2017 at 11:59 P.M. After this time the submission website will no longer accept new manuscripts.

​Code of Ethics​​​

Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:
+ Submission of the same (or substantially overlapping) manuscript or proposal is not permitted.
+ To encourage high quality submissions and diversity of presenters, an author can be listed as a presenter for no more than two submissions, but can be listed as co-author on multiple submissions.
+ Submissions should not already be published in any journal or publication.
+ Submissions should not include content that has been presented at earlier AMA conferences.
+ Submissions must adhere to the recommended formatting and page limits.

Conference Co-Chairs


Karthik Easwar
Assistant Teaching Professor of Marketing
Georgetown University

Cait Lamberton
Ben L. Fryrear Chair of Marketing and Associate Professor of Marketing,
University of Pittsburgh

Rebecca Walker Reczek
Dean’s Faculty Fellow and Associate Professor of Marketing,
The Ohio State University


Competitive Papers

Competitive papers dealing with substantive or theoretical topics are sought for competitive paper sessions. It is mandatory that at least one author of all accepted papers register for (and present the paper at) the conference. Authors may submit up to three papers.

Format and Style for Competitive Papers:

1.    Prepare and submit electronic documents in Microsoft Word format of up to 3,600 words (approximately 6 pages) for review; references do not count against the word limit. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit). Papers that exceed this limit will be rejected.

2.    To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should not include a front page with author-identifying information and remove author identifying information from the document's properties. Beyond these requirements, the manuscript should conform to the guidelines of the AMA journals (e.g., Journal of Public Policy & Marketing).

3. In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Summary of Findings, and (4) Key Contributions. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process.

4. Confirmation that your paper was submitted successfully will be sent by e-mail to the submitter.

5. Authors of accepted competitive papers have the option of publishing either (1) an extended abstract or (2) a full paper. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.
The Best Conference Paper and the Brenda Derby Memorial Award for Best Conference Student Paper will be selected based on recommendations from the reviewers and the co-chairs of the conference. Eligibility for the Brenda Derby Memorial Award is limited to those papers for which a student is the lead author.


​Posters

Poster sessions provide an opportunity to share research in the working paper stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. Poster sessions can be particularly useful for getting input at intermediate stages of a research project.
By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session. Please note that poster abstracts will be included in the Conference Proceedings.

Poster session participants must agree to:
a) Prepare a poster for display during the session (detailed guidelines will be sent with acceptances).
b) Be available to discuss your research and answer questions during the invited poster session and reception.
The submission of a completed paper is not required for this category. Poster submissions should include both a short and a comprehensive extended abstract, as described in detail below.

Format and Style for Submission to Poster Session

1. Prepare and submit an extended abstract in Microsoft Word format. Poster submissions must include the title of the poster and an extended abstract of 750-1000 words plus selected references. The abstract should summarize the research, including the conceptual framework, description of the method, data, results, and conclusions. No tables or figures should be included in the abstract.

2. The text of the poster abstract must not exceed 1000 words and should be submitted in double-spaced format, prepared in 12-point font.

3. Please prepare brief descriptions clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Summary of Findings, and (4) Key Contributions. This should not be included in the same document with the abstract; rather, these descriptions will be pasted in the appropriate spaces during the online submission process.

4. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper.

5. At the time of submission, the author shall provide complete contact information for all authors/participants including name, address, phone number, and e-mail.

6. Confirmation that your abstract was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the Abstract Central website.

These sessions are intended to provide opportunities for focused attention to critical topics in marketing & public policy. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special session organizers should have a chair or discussion leader that is an expert in the area. Creative mechanisms for managing discussion, besides a traditional discussion leader/chair, are welcome, but must be described in the proposal.
Special sessions can take various formats. For example, a session may feature 3-4 presentations and a discussant on a related theme. The role of the discussion leader should focus less on the traditional role of responding to the papers and more on facilitating audience engagement. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that present multiple viewpoints on the same topic, as well as those that generate attendee interaction. Special session papers are not included in the Conference Proceedings.

Format & Style for Special Sessions:

1. Prepare and submit an extended abstract in Microsoft Word format. Special session proposals must include the title of the session and an extended abstract of 2000 words. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. If the session involves multiple papers, include brief descriptions for each paper.

2. The text of the Special session proposal must not exceed 2000 words and should be submitted in double-spaced format, prepared in 12-point font. Please prepare a separate description not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space during the submission process via Abstract Central.

3. At the time of submission via the online system, the submitter will be asked to provide complete contact information for all presenters including name, affiliation phone number, and e-mail as it should appear in the final program materials. 

4. Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.

5. Confirmation that your proposal was submitted successfully will be sent by e-mail to the submitter. Special session participants are all expected to register for the conference.


Special Topic Sessions

These sessions are intended to provide opportunities for focused attention to critical topics in marketing and public policy. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organizers should have a chair or discussion leader that is an expert in the area. Creative mechanisms for encouraging and managing discussion, besides the traditional discussion leader/chair, are welcome, but must be described in the session proposal.
 
Format and Style for Special Topic Session Proposals:
 
1. Prepare the proposal in Microsoft Word and PDF form (both versions are required). Special Topic Session proposals should not exceed 10 double-spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the session, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session is likely to make an important contribution to marketing and public policy. If the session involves multiple papers, the stage of completion for each paper should be stated.

2. Please prepare a separate abstract not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space with your submission. If your session includes multiple papers, prepare short abstracts (i.e., 100 words) for each of these.

3. At the time of submission via the online system, the submitter will be asked to provide complete contact information for all presenters including name, affiliation, phone number, and e-mail as it should appear in the final program materials. 

4. At the time of submission to the online system, you will have choices about how to submit your proposal that affect how it will appear in any online program. In either case, you will be prompted at the end of the process to upload your full proposal document.
  • If the proposal is for a panel-type discussion, then complete the title, abstract of the session, and enter all the presenters. In a program, this would appear as a title with a list of panelists.
  • If the session will consist of separate presentations (i.e., either on different topics or of papers), enter a title for the session, choose Add Papers, entering a title and the authors for each topic or paper with a short abstract. This will appear in the program as a title with three separate papers and their associated authors.

Author Bio:

 
Karthik Easwar, Cait Lamberton, Rebecca Walker Reczek
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