Call for Papers: 2019 AMA Marketing and Public Policy Conference

Mark Mulder (Pacific Lutheran University), Justine Rapp (University of San Diego), and Todd Weaver (Point University)
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Key Takeaways
Deadline for submissions: Nov. 2, 2018 (Please note that there will be no extensions granted for this year’s submission process.)

Conference Theme

Uncharted Territories: Consumer Rights, Well-Being, & Public Policy


The Marketing & Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. Our conference theme is, “Uncharted Territories: Consumer Rights, Wellbeing, & Public Policy.” Our motivation in selecting this theme was to encourage research on difficult but pressing social issues, many (but not all) of which involve conflicts between individual rights (e.g. freedom, privacy) and individual or societal wellbeing (e.g. health, environmental protection). This theme includes topics that are politically charged in today’s environment or have yet to receive attention or be explored by the academic community. We hope to provide an open forum for productive discussion and debate representing a variety of viewpoints and ideologies. We are interested in research that will make an impact on these pressing social issues via theoretical development or pragmatic application.  

We also desire to intentionally involve younger scholars in this conference in order to provide mentorship for the next generation of public policy researchers. As such, we are interested in session ideas that involve practical dialogue between experienced and younger scholars in crafting public policy research. We welcome submissions that involve undergraduate researchers and/or pedagogical implications.

The conference will take place on June 6 – 8, 2019 and will be held at the Marriott at Metro Center in Washington, DC. Visit AMA.org/PublicPolicy to learn more. The site will be up soon to begin making hotel reservations and to register for the conference.
All materials for consideration should be submitted via the AMA's online submission management system (Abstract Central) by Nov. 2, 2018. Please note that there will be no planned extensions for the 2019 submission process. 


 
Conference Co-Chairs

Mark Mulder
Associate Professor of Business, Pacific Lutheran University

Justine Rapp Farrell
Associate Professor of Marketing, University of San Diego

Todd Weaver
Professor of Business, Point University

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Pre-Conference Workshop

There will be a Public Policy Pre-Conference Workshop and Doctoral Seminar on June 6th in Washington, D.C. (location TBA). In this workshop, young scholars (Ph.D. students and early career faculty) meet, learn from, and work with senior scholars and policy makers. Fees for this workshop are expected to be covered by sponsors, and potential attendees must apply at the link below to attend:

Please have the following two documents ready to upload in pdf format when completing the application. 
  1. Up-to-Date CV
  2. Statement of Interest: A statement indicating why you want to attend the workshop and your interest in conducting policy-relevant research (500 word limit)
 
The deadline for submission is Nov. 2, 2018. Applicants will be notified of final decisions by Dec 16, 2018. 
We are very pleased to have Kristen Walker of California State University, Northridge, and Alexa Fox of the University of Akron leading this workshop. If you have any questions, please feel free to contact them at kristen.walker@csun.edu or aks33@uakron.edu.

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Code of Ethics


Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics:

  • Submission of the same (or substantially overlapping) manuscript or proposal is not permitted.
  • To encourage high quality submissions and diversity of presenters, an author can be listed as a presenter for no more than two submissions, but can be listed as co-author on multiple submissions. 
  • Submissions should not already be published in any journal or publication.
  • Submissions should not include content that has been presented at earlier AMA conferences.
  • Submissions must adhere to the recommended formatting and page limits.
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Program Submission Options

Authors have the option of selecting one of three formats, described in detail below. All submissions must be received by November 2, 2018 at 11:59 P.M. Pacific time. After this time the submission website will no longer accept new manuscripts.

Competitive Papers || Posters || Special Sessions



Competitive Papers


Competitive papers dealing with substantive or theoretical topics are sought for competitive paper sessions. It is mandatory that at least one author of all accepted papers register for (and present the paper at) the conference. Authors may submit up to three papers. 

Format and Style for Competitive Papers: 
  1. Prepare and submit electronic documents in Microsoft Word format. Submitted papers - including references, exhibits, and appendices - must not exceed 20 double-spaced, word-processed pages prepared in 12-point font. Papers that exceed this limit will be rejected. 
  2. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should not include a front page with author-identifying information and remove author identifying information from the document's properties. Beyond these requirements, the manuscript should conform to the guidelines of the AMA journals (e.g., Journal of Public Policy & Marketing). 
  3. In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Summary of Findings, and (4) Key Contributions. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process. 
  4. Confirmation that your paper was submitted successfully will be sent by e-mail to the submitter. 
  5. Authors of accepted competitive papers have the option of publishing either (1) an extended abstract or (2) a full paper. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference. 
  6. The Best Conference Paper and the Brenda Derby Memorial Award for Best Conference Student Paper will be selected based on recommendations from the reviewers and the co-chairs of the conference. Eligibility for the Brenda Derby Memorial Award is limited to those papers for which a student is the lead author.
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Posters


Poster sessions provide an opportunity to share research in the working paper stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. 

Poster session participants must agree to: 
a) Prepare a poster for display during the session (detailed guidelines will be sent with acceptances).
b) Be available to discuss your research and answer questions during the invited poster session and reception.
The submission of a completed paper is not required for this category. Poster submissions should include both a short and a comprehensive extended abstract, as described in detail below.

Format and Style for Submission to Poster Session
  1. Prepare and submit an extended abstract in Microsoft Word format. Poster submissions must include the title of the poster and an extended abstract of 1200-1500 words plus selected references. The abstract should summarize the research, including the conceptual framework, description of the method, data, results, and conclusions. No tables or figures should be included in the abstract. 
  2. The text of the poster abstract must not exceed 1500 words and should be submitted in double-spaced format, prepared in 12-point font.
  3. Please prepare brief descriptions clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Summary of Findings, and (4) Key Contributions. This should not be included in the same document with the abstract; rather, these descriptions will be pasted in the appropriate spaces during the online submission process. 
  4. To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. 
  5. At the time of submission, the author shall provide complete contact information for all authors/participants including name, address, phone number, and e-mail. 
  6. Confirmation that your abstract was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the Abstract Central website.
  7. Authors of accepted posters have the option of publishing an extended abstract. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference. 
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Special Topic Sessions


These sessions are intended to provide opportunities for focused attention to critical topics in marketing and public policy. In order to promote discussion between participants and the audience from which a larger understanding of the topic can emerge, special topic session organizers should have a chair or discussion leader that is an expert in the area. Creative mechanisms for encouraging and managing discussion, besides the traditional discussion leader/chair, are welcome, but must be described in the session proposal.
 
Format and Style for Special Topic Session Proposals:
 
  1. Prepare the proposal in Microsoft Word and PDF form (both versions are required). Special Topic Session proposals should not exceed 10 double-spaced, word-processed pages prepared in 12-point font. The proposal should describe the objective of the session, its general orientation, likely audience, key issues, and topics to be covered as well as a description of why the session is likely to make an important contribution to marketing and public policy. If the session involves multiple papers, the stage of completion for each paper should be stated. 
  2. Please prepare a separate abstract not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space with your submission. If your session includes multiple papers, prepare short abstracts (i.e., 100 words) for each of these. 
  3. At the time of submission via the online system, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, fax number, and e-mail address as it should appear in the final program materials. All details, including the physical mailing addresses, are required. 
  4. At the time of submission to the online system, you will have choices about how to submit your proposal that affect how it will appear in any online program. In either case, you will be prompted at the end of the process to upload your full proposal document.
    If the proposal is for a panel-type discussion, then complete the title, abstract of the session, and enter all the presenters. In a program, this would appear as a title with a list of panelists.
    If the session will consist of separate presentations (i.e., either on different topics or of papers), enter a title for the session, choose Add Papers, entering a title and the authors for each topic or paper with a short abstract. This will appear in the program as a title with three separate papers and their associated authors.
  5. Confirmation that your proposal was submitted successfully will be sent by e-mail to the submitter. A confirmation will also be available in the allacademic Manuscript System in the user's mailbox.


Author Bio:

 
Mark Mulder (Pacific Lutheran University), Justine Rapp (University of San Diego), and Todd Weaver (Point University)
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Displaying 1 Comments
Hongbing HUA
August 22, 2018

Actually, I don't know how to submit my paper to 2019 Winter AMA conference via the AMA's online submissionmanagement system( Abstract Central), I didnot submit a paper in the last year, I have not the username and password. Please help me to submit noy later than the dead line on Aug 23. Thanks, Hongbig Hua

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