Call for Papers: 2019 Advanced Research Techniques (ART) Forum

Greg Allenby, Conference Chair
Key Takeaways
Please send submissions by February 8, 2019, as .DOC files with the subject line: 2019 ART Forum Submission to Monica Gerhardt, mgerhardt@ama.org.

Call for Presentations: Deadline is February 8, 2019


The 30th ART Forum features practitioner and academic presentations on techniques useful to marketing researchers.  It encompasses traditional topics such as segmentation, targeting and positioning and embraces new frontiers of text data, field experiments and big data analytics for improving business performance.  Practitioners coming to the ART Forum will learn about new solutions and academics will learn about new problems and practitioners will learn about new solutions. 

The ART Forum has historically been a rich venue to advance the science and practice of marketing thought. The program committee for this year's conference is Greg Allenby from Ohio State, Jeff Dotson from BYU and Elea Feit from Drexel University.  They encourage you to submit proposals for presentation for this year's conference, taking place on June 12-14, 2019 at Brigham Young University.  In keeping with past ART Forum conferences, we continue to value solutions and source code that can be shared among participants (i.e., no sales presentations, please!).  We look forward to hearing from you.

Greg Allenby, Conference Chair




PRESENTATION PARAMETERS

Presentations may be scheduled for 15-45 minutes as the committee finds appropriate. A proposal should:
  • Demonstrate an innovative and methodologically rigorous approach;
  • Integrate a marketing problem with one or more analytic methods;
  • Clearly communicate methods and practical benefits;
  • Provide explicit and useful conclusions and recommendations for practitioners and academics.
Papers must be legitimate research offerings and not sales presentations or pitches for proprietary methods.
 

PROPOSAL OUTLINE

Please submit your presentation/paper proposals using the following outline, describe your paper in 800 words maximum (total for items 4 – 7).
  1. Title of the proposed paper.
  2. Names of authors.
  3. Specification of the research methods and techniques used (type of data, modeling approach, etc.).

    What are the data sources (simulated data, choice model observations, survey, market basket, etc.)?
    With respect to analytic methods or programs: are they (1) commercially available, (2) privately available (consultancy proprietary or custom programming), or (3) available as open/shared source?

  4. Status of Research: Proposed, underway or complete (including forthcoming/recently published).
  5. Relevance and Importance: Reasons why the proposed paper will be of interest and practical value to the ART Forum audience of advanced research practitioners and academics.
  6. Take-Home Materials: Materials that will be provided as guides for conference attendees to implement the methods. Examples of potential take-home materials include working papers, sample code, and/or how-to implementation guides. Will you share your code or procedure, plus example data (synthetic data is OK), such that attendees can easily recreate an analysis of the type you demonstrate? (These materials are not required at time of proposal submission, but will be required with the draft presentation.)
  7. Presentation Format: (1) Research presentation; (2) Software, Code, or Method demonstration; (3) Poster.
  8. Requested Amount of Time: 15 minutes (brief paper or demonstration), 30 minutes (extensive paper), 45 minutes (keynote or review paper), or NA (poster).
  9. References: If available, please list (selected) earlier work by the authors to provide a context for the contribution; if applicable, please list other conferences where this paper has been presented.
  10. Promotional description of your presentation (4-5 sentences) that will be used in program materials if accepted.

Please send submissions by February 8, 2019, as .DOC files with the subject line: 2019 ART Forum Submission to Monica Gerhardt, mgerhardt@ama.org .
 


 
EXAMPLE PAPERS
The 2016 Program> is a good guide to the kinds of papers that appear at ART Forum. Additionally, here is a quick list of papers that have been honored as top papers at past events:
  • “Buy Till You Die” to Improve Operational Efficiency: Realigning the Sales Force Using the BG/NBD. Steven Lerner, Peter Fader, Bruce Hardie (2012)
  • Consumer Preference Elicitation of Complex2016 ART Forum_Brochure-Final-2.pdf Products using Support-Vector-Machine (SVM) Active Learning. Lan Luo, Dongling Huang (2012)
  • Developing an Advanced Preference Based Simulator – A Flexible and Scalable Approach Using Rand the Amazon Elastic Compute Cloud. Charles Carpenter, Jeffrey Dumont, Nelson Whipple (2012)
  • Models of Sequential Evaluation in Best-Worst Choice Tasks. Tatiana Dyachenko, Rebecca Walker Naylor, Greg M. Allenby (2013)
  • Monitoring Shifts in Product Feature Importance via Trends in Online Searches. Ye Hu, Rex Yuxing Du, Sina Damangir (2014)
  • Beyond Pairwise Similarity: The Category Covering Problem for the Analysis of Sorting Task Data in Marketing Research. Simon J. Blanchard, Wayne S. DeSarbo, Daniel Aloise (2015)

 
ABOUT THE AUTHOR:
Greg Allenby, Conference Chair

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