2017 Annual Conference

Caesars Palace Las Vegas Hotel and Casino
Las Vegas, NV
9/11/2017 12:00 AM - 9/13/2017 4:30 PM
Register before 8/18/2017 11:59 PM for early registration fee

​Successful marketing leadership results in successful brands. Marketing is moving fast and its best leaders seem to make effecting change appear easy. The best marketing leaders know how to cut through the clutter to analyze data, see around corners with consumer and societal trends and continually measure. They know how to organize their teams and get what they need from the C-Suite. Today’s marketing leaders are digitally conversant and global, omni-channel masters. 

The 2017 Annual conference will arm participants with what it takes to be an amazing marketing leader and have fun doing it. The conference will take an actionable examination of everything from targeting high value sources of growth and maximizing marketing’s impact in the C-Suite to leading with digital, marketing insights, channel management and innovation.


Andrew Swinand

CEO, Leo Burnett Group


Robert Rose
Chief Strategy Advisor, Content Marketing Institute


The Careers and Leadership Panel, led by Camille Fetter of TalentFoot, will cover topics you need to know to move forward in your career. You’ll get tips for being more effective in your current role along with advice for career growth in the future. Topics will include being an effective manager, hiring great team members, handling office politics, finding a path to the C-suite, managing career transitions and more.


President & Managing Partner, TalentFoot

Panel Moderator


Founder, Networlding

Networking Coach and Author


Prep to Become a Professional Certified Markete

When: Monday, September 11, 9 a.m. to 5 p.m.

This engaging, interactive and immersive session, led by Brad Batesole of LinkedIn, will not only equip you with the latest thinking in digital marketing strategy, but it will also prepare you to become an AMA Professional Certified Marketer® in Digital Marketing. Adding the letters P-C-M behind your name shows you’re serious about making a difference in the industry and this boot camp is a great first step in making it happen.

Click here for more details about the boot camp.

Brad Batesole
Marketing Consultant, Staff Author at LinkedIn



Terms and Conditions

Andrew Swinand
CEO, Leo Burnett Group
Andrew Swinand is the CEO of Leo Burnett Group. In this roll, he leads the Leo Burnett, Arc, Rokkan, and Turner Duckworth brands across the U.S. and Canada.
Andrew became CEO of Leo Burnett when the company acquired two companies he founded, The Abundancy, a digital agency, and Ardent Analytics. A serial entrepreneur, Andrew has helped launch 19 companies that span across digital marketing, media, technology, and analytics through an incubator he co-founded, Abundant Venture Partners.
Prior to founding Abundant, Andrew was president of Starcom MediaVest Group, one of the world’s largest media agencies. He oversaw all global operations and partnered with leading brands such as Walmart, Samsung, Microsoft, Procter & Gamble and Coke.
Previously, he served as a brand manager at Procter & Gamble and an account supervisor at BBDO. Andrew also proudly served his country as a platoon leader in the U.S. Army. He is a graduate of the Wharton School of Business.
He was recognized by Advertising Age as a “Media Maven” and by Mediaweek as one of the industry’s “Power 50.” He also appeared on the Crain’s Chicago Business “40 under 40” list. Andrew was inducted into the American Advertising Federation Hall of Achievement in 2008 and is on the board of the Ad Council.


Camille-Fetter-250x250.jpgCamille Fetter
President & Managing Partner, TalentFoot
As the founder of TalentFoot Executive Search, Camille has a track record of helping organizations build high-impact executive leadership teams. During her career as an executive recruiter, Camille has repeatedly matched stellar candidates with blue-chip clients with unsurpassed enthusiasm. Camille’s intense focus, complemented by her engaging personality, thorough understanding of digital ecosystem and expansive network, has led to exponential growth of the firm. In addition to overseeing the operations and growth of TalentFoot, Camille leads nationwide retained and executive-level search assignments for roles including Director, Vice President, President and C-Level positions.
Prior to founding TalentFoot, Camille established and led the Midwest digital marketing and media practice at one of the largest global executive search firms in the US. Her efforts helped this firm exceed business and financial objectives in a competitive market. In this role, she consistently reached Platinum Elite status, the highest honor at the firm, among other accolades.
Camille serves on the Executive Board of the Chicago Interactive Marketing Association (CIMA) as the Vice President of Corporate Relations. She has been featured in AOL, MSN Careers, Crain’s Business New York, CareerBuilder, TheLadders and Today’s Chicago Woman.
Camille holds a B.S. in Advertising, with a minor in Technology, Art & Media, from the University of Colorado at Boulder. She lives in Chicago with her husband and daughter, and enjoys golf, tennis and skiing.

Robert-Rose-Headshot-3.pngRobert Rose

Chief Strategy Advisor, Content Marketing Institute
Chief Strategy Officer of The Content Advisory
In the fifth grade, Robert Rose’s teacher sent him home with a note that said ‘Robert likes to tell stories.’  Well, as it turns out, she was right. As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.
Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.”  For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

Brad Batesole
Marketing Consultant, Staff Author at LinkedIn

Brad Batesole is an entrepreneur, startup advisor and marketing expert who develops training content
for LinkedIn.
Brad has spent more than twelve years working at the crossroads of business development, marketing,
and social media. He was featured in Entrepreneur Magazine as a young leader, launching his first successful business at the age of 15. Up until joining Lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies and Urban Outfitters. He has also served as an advisor to multiple startups,
providing marketing direction and strategic advice.
In addition to speaking at conferences nationwide, including CES, Brad is constantly staying up-to-date on the latest marketing tools and technologies. His enthusiasm for marketing is rivaled only by his passion for flying. As a private pilot, Brad volunteers with local charities to provide transportation to those in need.
Brad is a certified Google Partner and holds a BA in Marketing from Azusa Pacific University. Brad is on Twitter @bradbatesole.

Melissa G. Wilson

Founder, Networlding
Melissa G Wilson is a fifteen-year, veteran expert on the subject of networking and the “Networking Coach” at 6 Figure Jobs teaching 3000 executives LinkedIn over a 10-year period. Melissa has authored seven books on the subject, including one titled,"Networlding, that held a #10 spot on Amazon for an entire year and one that was a Wallstreet Journal bestseller.

This year Melissa came out with a new book, co-authored with networking expert, Billy Dexter, a partner at the executive search firm, Heidrick & Struggles,  called “Making Your Net Work: Mastering the Art and Science of Career and Business Networking.”

This new book takes the best of the authors’ networking stories, secrets, tips, tactics, and strategies and offers readers an insider’s guide to making your own net work.  Six years ago Melissa became a book publisher. Recently she also started a 501c3 organization called SparkStart. This nonprofit helps new adults get mentored through great books written by her executive leadership authors.


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​​Cirque du Soleil is pleased to offer AMA 2017 Annual Conference attendees exclusive savings on performances for six of their awe inspiring shows!

Click here to learn more and book your ticket!​

Conference Location

Caesars Palace Las Vegas​
3570 Las Vegas Boulevard South
Las Vegas, NV  89109
Telephone: +1.866.227.5938
Reservations: +1.866.227.5944

Rates: $195.00 single/double occupancy, per night 

Additional persons: $30.00 per person, per night with a maximum of four (4) persons per guestroom. (plus applicable state and local taxes, currently 12.5%. Taxes and fees are subject to change without notice.) 

Daily Resort Fee: $32.00 per room, per night (plus applicable state and local taxes, currently 12.5%. Taxes and fees are subject to change without notice.) 

Resort fee includes:
• Unlimited local phone calls (no long distance or international calls) 
• Two (2) Guest admissions per day to the Fitness Center (does not include use of the spa) 
• In-Room Internet access to include two (2) device per room per day (Property-wide and inter-property roaming available at that property for an additional fee.) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.866.227.5944 and reference the group code SCAMC7 or AMA Annual Conference 2017.

The reservation cut-off date is Friday, August 11, 2017.
The AMA has negotiated special group rates for the AMA Annual Conference 2017. You must make your hotel reservations by August 11, 2017 and properly identify yourself to qualify for the special group rate (based on availability). After August 11, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations within 72 hours prior to arrival and no-shows will forfeit the initial deposit of (1) one night’s room and tax. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Please make any necessary date changes prior to the 72-hour cancellation period to avoid penalty.

Hotel Features, Services and Accommodations
Please visit Caesars Palace Las Vegas for a full list of services and features. 

Area Attractions and Events
Please visit Las Vegas Convention and Visitors Authority for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may want to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the 2017 Annual Conference in Las Vegas, NV (LAS). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now​ 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfa
res on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.​

Driving Directions 
Caesars Palace Las Vegas is located 3 miles from the Las Vegas McCarran International Airport. Upon departing the airport, follow directional signs to exit to the Las Vegas Strip via Tropicana Avenue. At the Tropicana intersection, turn right on Las Vegas Blvd. and Caesars Palace is located on the corner of Flamingo and Las Vegas Blvd.

There are several commercial shuttles available upon your arrival at Las Vegas McCarran International Airport. The shuttles are located just outside of the baggage claim area. The average cost is $7.00-$11.00 per person one way. Shuttle reservations are not needed for trips from the airport to the hotels, however, you will need to schedule a reservation for your return trip to the airport. Shuttle fares are subject to change without notice.

Taxis are also available outside of the baggage claim area at McCarran Airport. Airport personnel are available on the taxi curb to assist passengers. Taxis are approximately $20.00-$25.00 one way to and from the airport, depending on time of day and traffic.

For additional information, please visit:
Las Vegas McCarran International Airport

Complimentary valet and self-parking is available for all hotel guests. All parking is first come, first serve, and based on availability. The garages are open 24 hours and are always staffed and security monitored.

A special thanks to all our sponsors and exhibitors!​
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To learn more about sponsorship & exhibit opportunities, please reach out to Andrew Nelmes at anelmes@ama.org

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.

 Cirque du Soleil Discount!


Cirque du Soleil is pleased to offer AMA 2017 Annual Conference attendees exclusive savings on performances for six of their awe inspiring shows!

Click here to learn more and book your ticket!