2017 Annual Conference

Caesars Palace Las Vegas Hotel and Casino
Las Vegas, NV
9/11/2017 12:00 AM - 9/13/2017 4:30 PM
Register before 8/18/2017 11:59 PM for early registration fee


WHEN: September 11 - 13, 2017

WHERE: Caesars Palace - Las Vegas, NV

Successful marketing leadership results in successful brands. Marketing is moving fast and its best leaders seem to make effecting change appear easy. The best marketing leaders know how to cut through the clutter to analyze data, see around corners with consumer and societal trends and continually measure. They know how to organize their teams and get what they need from the C-Suite. Today’s marketing leaders are digitally conversant and global, omni-channel masters. 

The 2017 Annual conference will arm participants with what it takes to be an amazing marketing leader and have fun doing it. The conference will take an actionable examination of everything from targeting high value sources of growth and maximizing marketing’s impact in the C-Suite to leading with digital, marketing insights, channel management and innovation.

Terms and Conditions​

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Click here to learn more and book your ticket!​

Conference Location

Caesars Palace Las Vegas​
3570 Las Vegas Boulevard South
Las Vegas, NV  89109
Telephone: +1.866.227.5938
Reservations: +1.866.227.5944

Rates: $195.00 single/double occupancy, per night 

Additional persons: $30.00 per person, per night with a maximum of four (4) persons per guestroom. (plus applicable state and local taxes, currently 12.5%. Taxes and fees are subject to change without notice.) 

Daily Resort Fee: $32.00 per room, per night (plus applicable state and local taxes, currently 12.5%. Taxes and fees are subject to change without notice.) 

Resort fee includes:
• Unlimited local phone calls (no long distance or international calls) 
• Two (2) Guest admissions per day to the Fitness Center (does not include use of the spa) 
• In-Room Internet access to include two (2) device per room per day (Property-wide and inter-property roaming available at that property for an additional fee.) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.866.227.5944 and reference the group code SCAMC7 or AMA Annual Conference 2017.

The reservation cut-off date is Friday, August 11, 2017.
The AMA has negotiated special group rates for the AMA Annual Conference 2017. You must make your hotel reservations by August 11, 2017 and properly identify yourself to qualify for the special group rate (based on availability). After August 11, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations within 72 hours prior to arrival and no-shows will forfeit the initial deposit of (1) one night’s room and tax. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Please make any necessary date changes prior to the 72-hour cancellation period to avoid penalty.

Hotel Features, Services and Accommodations
Please visit Caesars Palace Las Vegas for a full list of services and features. 

Area Attractions and Events
Please visit Las Vegas Convention and Visitors Authority for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may want to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the 2017 Annual Conference in Las Vegas, NV (LAS). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now​ 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfa
res on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.​

Driving Directions 
Caesars Palace Las Vegas is located 3 miles from the Las Vegas McCarran International Airport. Upon departing the airport, follow directional signs to exit to the Las Vegas Strip via Tropicana Avenue. At the Tropicana intersection, turn right on Las Vegas Blvd. and Caesars Palace is located on the corner of Flamingo and Las Vegas Blvd.

There are several commercial shuttles available upon your arrival at Las Vegas McCarran International Airport. The shuttles are located just outside of the baggage claim area. The average cost is $7.00-$11.00 per person one way. Shuttle reservations are not needed for trips from the airport to the hotels, however, you will need to schedule a reservation for your return trip to the airport. Shuttle fares are subject to change without notice.

Taxis are also available outside of the baggage claim area at McCarran Airport. Airport personnel are available on the taxi curb to assist passengers. Taxis are approximately $20.00-$25.00 one way to and from the airport, depending on time of day and traffic.

For additional information, please visit:
Las Vegas McCarran International Airport

Complimentary valet and self-parking is available for all hotel guests. All parking is first come, first serve, and based on availability. The garages are open 24 hours and are always staffed and security monitored.

A special thanks to all our sponsors and exhibitors!​
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To learn more about sponsorship & exhibit opportunities, please reach out to Andrew Nelmes at anelmes@ama.org

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 Cirque du Soleil Discount!


Cirque du Soleil is pleased to offer AMA 2017 Annual Conference attendees exclusive savings on performances for six of their awe inspiring shows!

Click here to learn more and book your ticket!