2017 AMA Annual Conference

Caesars Palace Las Vegas Hotel and Casino
Las Vegas, NV
9/11/2017 12:00 AM - 9/13/2017 4:30 PM
Register before 9/1/2017 12:00 AM for early registration fee

2017-Annual-Header.png
Dates: September 11-13, 2017
Location: Caesars Palace Las Vegas

Leading a team isn’t always easy. The challenges of guiding them through the fast changes happening in marketing can be overwhelming.

Find solutions by attending the 2017 AMA Annual Conference in Las Vegas. You’ll learn from top marketing leaders on how to implement change, foster creativity and make an impact in your organization.

Reserve Your Seat Today.

Sign up now and get our best rates for the year’s premier marketing conference.

Take advantage of our Summer Sale, now extended through August 31, and get the best rates ever for the 2017 AMA Annual Conference. You can attend for just $995 (members) or $1295 (non-members).




KEYNOTE SPEAKERS

These marketing leaders will share their experiences and insights about marketing today and where it's headed.

Nancy Poznoff Andrew Keller Headshot.jpg Andrew Swinand

Nancy Poznoff

Vice President Marketing, Starbucks Coffee Company

Starbucks Logo

Andrew Keller

Global Creative Director, Facebook Creative Shop

Facebook Logo

Andrew Swinand

CEO,
Leo Burnett, North America

Leo Burnett Logo

ANNUAL SPEAKERS

Keynote Spotlight Presenter Keynote
Robert Rose Steven Martin Steven Martin

Robert Rose

Chief Strategy Advisor,
Content Marketing Institute

Debbie Bates-Schrott

President and CEO,
Bates Creative

Steve Martin

Chief Innovation Officer,
Monotype

Digital Marketing Boot Camp Careers and Leadership Moderator Careers and Leadership Panelist
Brad Batesole Camille Fetter Bradley Albert

Brad Batesole

Marketing Consultant, Staff Author
LinkedIn

Camille Fetter

President & Managing Partner,
TalentFoot

Bradley Albert

President,
Carolco Pictures

(Terminator, Basic Instinct)

Careers and Leadership Panelist Careers and Leadership Panelist 4 Under 40 Panel Moderator
Marti Konstant Diane Domeyer Daina Middleton

Marti Konstant

Founder, Agile Careerist Project,
Konstant Change

Diane Domeyer

Executive Director,
The Creative Group

Daina Middleton

Author & Marketing,
Leadership Consultant

4 Under 40 Panelist 4 Under 40 Panelist 4 Under 40 Panelist
Gareth Davies Andrew Modlin Dionisios “Dio” Favatas

Gareth Davies

Co-Founder & CEO,
Adbrain

Andrew Modlin

Chief Operating Officer & Co-Founder,
MedMen

Dionisios “Dio” Favatas

Managing Director, Digital Marketing,
Truth Initiative

4 Under 40 Panelist Content Marketing Content Marketing
Mona Dessouki Marti Konstant Jon Paul Ashworth

Mona Dessouki

Executive Director, Marketing
JPMorgan Chase & Co

Chris Brogan

Founder,
Agile Careerist Project

Jon Paul Ashworth

Owner,
R3 Media Consulting

  SEO​   Brand Leadership Moderator Brand Leadership Panelist 
Britney Muller

Britney Muller

SEO & Content Architect,
MOZ

Mary Garrett

Global Marketer, Chairperson,
American Marketing Association

Katrina Craigwell​

VP, Global Marketing Innovation,
GE Digital​

Brand Leadership Panelist  Social Media & Digital Social Media & Digital

Nicole Straub​

Vice President, Marketing and Product Management
Discover

Mike Church

Managing Director
Deloitte Consulting LLP

Jonathan Lacoste

President, Co-Founder,
Jebbit

LinkedIn Lunch and Learn LinkedIn Lunch and Learn
 
 

Shea Hanson​

Manager of Content for Business Skills,
LinkedIn Learning ​

Joshua Mitchell

Content Manager for Marketing Courses,
LinkedIn Learning

 

 

 



 

 

Don't miss out on Digital Marketing Bootcamp!

Monday, September 11, 2017, 9:00am - 5:00pm

Prep to Become a Professional Certified Marketer®

This engaging, interactive and immersive session, led by Brad Batesole of LinkedIn, will not only equip you with the latest thinking in digital marketing strategy, but it will also prepare you to become an AMA Professional Certified Marketer® in Digital Marketing. Adding the letters P-C-M behind your name shows you’re serious about making a difference in the industry and this boot camp is a great first step in making it happen.

Free PCM®, Digital Marketing Exam (Up to a $349 Value)  

This is our way of helping you put your knowledge in action to advance your career. When you add this boot camp to your registration, you'll get a free PCM®, Digital Marketing exam.  You'll get more details about accessing your free exam at the event.

Click here for more details about the boot camp.



Terms and Conditions

​​​

Day 1: Monday, September 11, 2017, 9:00am - 5:00pm

9:00am - 12:00pm

Digital Marketing One Day Bootcamp

This engaging, interactive and immersive session, led by Brad Batesole of LinkedIn, will not only equip you with the latest thinking in digital marketing strategy, but it will also prepare you to become an AMA Professional Certified Marketer® in Digital Marketing.  Also receive, a free PCM®, Digital Marketing Exam (Up to a $349 Value)  


Brad BatesolBrad Batesole
Marketing Consultant, Staff Author at LinkedIn
12:00pm - 1:00pm Break-Attendees on their Own
1:00pm - 5:00pm Digital Marketing One Day Bootcamp
5:30pm - 7:00pm Meet and Greet Networking Reception. Details Forthcoming.

Day 2: Tuesday, September 12, 2017

8:00am - 8:45am Continental Breakfast
8:50am - 9:00am Conference Welcome and Opening Remarks
9:00am - 9:45am

Conference Opening Keynote

Helping People, Help Business

Andrew Swinand, CEO of Leo Burnett North America, will explore the power of creativity to have a transformational impact on business. Today, technology allows us access to consumer intelligence never before imagined. The challenge is most brands lack the ability to harness it and translate it into creative ideas that transform human behavior. Andrew will discuss how the intersection of technology, intelligence and creativity can create competitive advantage for your brand today.


Andrew Swinand
CEO, Leo Burnett North America

9:45am - 10:15am

 

Interactive Sessions and Networking Breaks

Dedicated Activity: Marketing Wizard Bar

10:15am - 11:00am

Content Marketing Track

The Database of One: You Should Know More About Me

Studies are pointing out that first party data is what marketers crave. In an age where buyers have more choice and less patience, why will they decide to buy from you? Join business advisor and New York Times bestselling author Chris Brogan as he walks you through a new look at all the technology we think will save us, and how none of it will help, unless you follow a very special recipe for success. 


Chris Brogan
CEO, Owner Media Group

 

Content Marketing 101: A Share It Don't Shove It Approach 

In this presentation, Jon Paul Ashworth will discuss the basics of content marketing along the best practices, emerging trends and optimal delivery methods to reach your target audience.


Jon Paul Ashworth
Owner, R3 Media Consulting

11:00am - 11:45am

Interactive Sessions and Networking Breaks

Dedicated Activity: Marketing Wizard Bar

11:45am - 12:30pm

Career and Leadership Panel

7 Keys To Advance Your Career

In this live, interactive panel, you’ll learn the exact steps you need to take to be an effective manager, have a more fulfilling career, and earn a fair salary that’s aligned with the value you bring to the table. There will also be time to interact with the panelists and moderator during scheduled career mentoring sessions during networking breaks throughout the program.

These are some of the highlights we’ll cover:

  • The #1 strategy you need to implement to transition from tactical to strategic thinker
  • The specific path you need to follow to reach the C-Suite, and how to maintain your position if you’re already there
  • How to network and stay connected without going to conferences every weekend and engaging in hours of small talk

Camille-Fetter-250x250.jpgCamille Fetter
President and Managing Partner, TalentFoot
Moderator

Marti Konstant
Founder, Agile Careerist Project
Panelist
Diane Domeyer
Executive Director, The Creative Group
Panelist
Bradley Albert
President, Carolco Pictures
Panelist
12:30pm - 1:30pm

Lunch & Learn

Build Your Professional Brand with LinkedIn 

Learn how to develop a LinkedIn profile with skills and accomplishments that represent you, what you stand for and you're passionate about. Grow your professional skills every day by staying informed on the latest news and insights from industry leaders, relevant content and groups. Build your online brand by engaging with your network and establishing thought leadership with your audience. 


Shea HansonShea Hanson
Manager of Content for Business Skills,
LinkedIn Learning
Joshua MitchellJoshua Mitchell
Content Manager for Marketing,
LinkedIn Learning
1:30pm - 2:15pm

Keynote Address

The New Reality: The Consumer-Owned Brand

For brands, trying to hit every consumer touchpoint is very similar to playing a game of Whack-a-Mole. Each day, there is a new channel, a new app and a new venue for consumers to talk about brands. Now, more than ever, consumers have greater power to define, dismantle or amplify a brand’s reputation. Join Monotype Chief Innovation Officer Steve Martin to learn more about the things brands should consider when it comes to getting control of all these channels and creating a positive and sustainable customer experience, at scale.


Steve Martin, MonotypeSteve Martin
Chief Innovation Officer, Monotype

2:15pm - 2:45pm

Interactive Sessions and Networking Breaks

Dedicated Activities: Marketing Wizard Bar & Career Mentoring

2:45pm - 3:30pm

SEO Track

The Future Of Search

Search, machine learning, user-technology, and marketing landscapes will continue to change rapidly. Receive the tools and executable-tactics necessary to adapt to an ever-changing digital marketing landscape.


Jonathan LacosteBritney Muller
SEO & Content Architect, MOZ

3:30pm - 4:00pm

Interactive Sessions and Networking Breaks

Marketing Wizard Bar & Career Mentoring

4:00pm - 4:45pm Keynote Address
4:45pm - 5:30pm

Brand Leadership Panel


Mary GarrettMary Garrett
Global Marketer, Chairperson,
AMA
Moderator

Katrina CraigwellKatrina Craigwell​
VP, Global Marketing Innovation
GE Digital​
Panelist
Nicole Straub​Nicole Straub​
VP, Marketing & Product Management
Discover
Panelist
 
5:35pm - 7:00pm

Evening Reception

Dedicated Activities: Marketing Wizard Bar & Career Mentoring


Day 3: Wednesday, September 13, 2017

7:30am - 8:00am Continental Breakfast
8:00am - 8:15am Welcome B​ack Remarks
8:​15am - 9:00am

​B​reakfast Keynote: Nancy Poznoff, VP of Marketing, Starbucks

Building a Career in an Ever-Changing Marketing World

As the marketing landscape is going through major transformation (a.k.a. revolution), so are the competencies and skills required to lead a marketing organization. How do you stay current? How do you lead others when they have greater functional expertise than you? How do you motivate and inspire a team in such a dynamic industry? How do you best leverage talent? It’s important to set goals and build a roadmap to get there.

As you move toward those goals, there are critical skills and experiences that will shape your path and help you navigate the inevitable forks in the road.

In my presentation, I will talk through my career, the experiences I found most valuable, and the mindset that helped me shape my leadership style.


Robert-Rose-Headshot-3.pngNancy Poznoff
Vice President Marketing,
Starbucks Coffee Company
9:00am - 9:45am

Opening Keynote

Return On Audience: Rebooting Content & Customer Experience In A Post-Digital World

We’ve all seen the recent hea​dlines: Content Marketing isn’t for everyone. Businesses Struggle with Digital Content. Content Marketing is more expensive or takes too long.  Well, the truth is – those headlines are mostly true. But they don’t have to be. Content can be a transformative business strategy, or simply the rut into which we drive to mediocrity.  Let’s reboot the whole notion of owned media, reset and peel back the covers of what’s actually going on with successful content marketing approaches in today’s digital enterprise. Let’s take a hard look at the actual business strategy of content and how we might fix content marketing and get to real, demonstrable, and profitable value to our business.


Robert-Rose-Headshot-3.pngRobert Rose
Chief Strategy Advisor, Content Marketing Institute
Debbie Bates-SchrottDebbie Bates-Schrott
President & CEO, Bates Creative
Spotlight Presenter
9:45am - 10:15am

Interactive Sessions and Networking Breaks

Dedicated Activities: Marketing Wizard Bar & Career Mentoring

10:15am - 11:00am

Social Media/Digital Track

The Science Behind Mobile Attention: Why It's Harder to Get & More Important than Ever

In this session, we'll explore the shifting landscape of consumer attention and why social media & mobile present an incredible opportunity. Attendees can expect to walk away understanding the importance and role that 1st party data, mobile content and social media platforms play in achieving marketer's objectives.

Jonathan LacosteJonathan Lacoste
President, Co-Founder, Jebbit

 


How Marketers Can Use Data From the Restaurant Industry to Influence Change

Today’s restaurant customer is technologically savvy, connected, and expecting VIP concierge-level service around every corner. Restaurants, like marketers, are investing in next generation customer-facing technologies to deliver a higher ROI and grow profits. Join Mike Church as he shares some proprietary data from the service industry (both customers and executives) to highlight crucial improvements marketers can make leveraging this hospitality model to drive customer loyalty.

Mike ChurchMike Church
Managing Director at Deloitte Consulting LLP

11:00am - 12:00pm

Interactive Sessions and Networking Breaks

Dedicated Activities: Marketing Wizard Bar & Career Mentoring

12:00pm - 1:00pm Networking Lunch & 4 Under 40 Awards Ceremony
1:00pm - 1:45pm

4 Under 40 Panel


Daina MiddletonDaina Middleton
Author & Marketing,
Leadership Consultant
Moderator
Gareth Davies Gareth Davies
Co-Founder & CEO,
Adbrain
Panelist
Andrew Modlin Andrew Modlin
COO & Co-Founder,
MedMen
Panelist
Dio Favatas Dio Favatas
Managing Director, Digital Marketing,
Truth Initiative
Panelist

Mona DessoukiMona Dessouki
Executive Director, Marketing
JPMorgan Chase & Co.
Panelist
 
1:45pm - 2:15pm

Interactive Sessions and Networking Breaks

Dedicated Activities: Marketing Wizard Bar & Career Mentoring

2:15pm - 3:00pm

Conference Closing Keynote

The Need for Speed: The Evolution of an Industry in the Face of Mobile

Our industry is in a state of flux. People are consuming content at lightning speeds, in greater volumes than ever before – thumbing through more than 300 feet of content per day (the height of the Statue of Liberty). As marketers, we’re challenged to create content that catches eyeballs and satisfies the demand. This session will explore how industry leaders can collaborate to meet – and exceed – consumer expectations and ultimately elevate the mobile experience.


Andrew Keller,
Global Creative Director, Facebook Creative Shop
3:00pm - 3:15pm

Closing Remarks


 

Cirque du Soleil is pleased to offer AMA 2017 Annual Conference attendees exclusive savings on performances for six of their awe inspiring shows!

Click here to learn more and book your ticket!

 

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Keynote Presenters
 

Nancy PoznoffNancy Poznoff

Vice President Marketing, Starbucks Coffee Company

As VP of marketing at Starbucks, Nancy Poznoff leads marketing strategy and planning for several Starbucks brand pillars including Holiday, Frappuccino™, Food and Teavana™.

With 20 years of marketing experience spanning category and brand management, Nancy has led the development of multiple product and marketing campaigns, including an award-winning Hispanic marketing program, and the most successful Starbucks Holiday campaign on record. Prior to her role as vice president, Nancy served as director of brand management.

Nancy holds a B.S. in journalism from Boston University. Her favorite coffee is Sundried Ethiopia. Nancy lives in Seattle, WA.

 

Andrew Keller Andrew Keller

Global Creative Director, Facebook Creative Shop

Andrew Keller is the global creative director of Facebook's Creative Shop. He is responsible for exploring the next era of creativity while empowering mobile innovation of Facebook's storytelling solutions within the creative community.

Andrew's philosophy on creativity in business has always focused on fundamentally connecting with people in unconventional ways that add meaning, utility and value to their lives. He believes Facebook is the platform to explore these themes deeper in partnership with like minded agencies and brands.

Andrew's work has been recognized by top international award shows including, Cannes Lions where he's been awarded three Titanium Grand Prix Lions. He has served on several award juries including Cannes Lions, Andy's, CLIO, LIA, One Show, D&AD, AICP Awards, Communication Arts, among others.

Prior to Facebook, Andrew spent 18 years of his career with the creative agency CP+B, starting as an Art Director and rising to Chief Executive Officer and Chief Creative Officer of the agency. Throughout his career, Andrew led numerous accounts including Burger King, MINI, Dominos and American Express. Under his leadership and tenure at CP+B, the agency was named Agency of the Year 13 times by Advertising Age and Adweek, as well as Agency of the Decade by Advertising Age. Two of his campaigns have been named to Advertising Age's s Top 15 Ad Campaigns of the 21st century.

Andrew is new to New York City, having just moved to the city with his wife and two sets of twin boys.

Andrew Swinand

Andrew Swinand

CEO, Leo Burnett North America

Andrew Swinand is the CEO of Leo Burnett North America. In this roll, he leads the Leo Burnett, Arc, Rokkan, and Turner Duckworth brands across the U.S. and Canada.

Andrew became CEO of Leo Burnett North America when the company acquired two companies he founded, The Abundancy, a digital agency, and Ardent Analytics. A serial entrepreneur, Andrew has helped launch 19 companies that span across digital marketing, media, technology, and analytics through an incubator he co-founded, Abundant Venture Partners.

Prior to founding Abundant, Andrew was president of Starcom MediaVest Group, one of the world’s largest media agencies. He oversaw all global operations and partnered with leading brands such as Walmart, Samsung, Microsoft, Procter & Gamble and Coke.

Previously, he served as a brand manager at Procter & Gamble and an account supervisor at BBDO. Andrew also proudly served his country as a platoon leader in the U.S. Army. He is a graduate of the Wharton School of Business.

He was recognized by Advertising Age as a “Media Maven” and by Mediaweek as one of the industry’s “Power 50.” He also appeared on the Crain’s Chicago Business “40 under 40” list. Andrew was inducted into the American Advertising Federation Hall of Achievement in 2008 and is on the board of the Ad Council.

Robert-Rose-Headshot-3.pngRobert Rose

Chief Strategy Advisor, Content Marketing Institute
Chief Strategy Officer of The Content Advisory

In the fifth grade, Robert Rose’s teacher sent him home with a note that said ‘Robert likes to tell stories.’  Well, as it turns out, she was right. As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.”  For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

 


Digital Marketing Bootcamp

Brad Batesole

Marketing Consultant, Staff Author at LinkedIn

Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young leader, launching his first successful business at the age of 15. Up until joining Lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES, Brad is constantly staying up-to-date on the latest marketing tools and technologies. His enthusiasm for marketing is rivaled only by his passion for flying. As a private pilot, Brad volunteers with local charities to provide transportation to those in need.

Brad is a certified Google Partner and holds a BA in Marketing from Azusa Pacific University. Brad is on Twitter @bradbatesole.


Content Marketing Track

Chris Brogan

Chris Brogan

CEO, Owner Media Group

Chris Brogan provides strategy and skills for the modern business. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of nine books and working on his tenth. Ask him about it! Learn more about him at chrisbrogan.com.

 

 

Jon Paul Ashworth

Jon Paul Ashworth

Owner, R3 Media Consulting

Jon Paul Ashworth is the founder and owner of R3 Consulting. Through his experience in building his own businesses in the marketing and fitness industries, he has become an expert in the art of entrepreneurship and social branding and marketing. By helping his clients streamline and automate their social media presence, he helps individuals, small businesses and entrepreneurs bridge the gap between traditional and online marketing. His strategies have proven results and have helped his clients understand that investing a little time in learning the latest trends and technologies can pay off in a big way. Jon helps take the “tech” out of “technology” so that anyone can learn how to produce video content, construct an effective marketing plan, build a contact list and grow their business.

Jon received degrees in English and Geology from the University of Alabama after spending 4 ½ years in the U.S. Coast Guard. He is married to April and is the father of two sons and a daughter. He loves to work with people who are excited driven to grow their businesses.

 


Career and Leadership Panel

Camille-Fetter-250x250.jpg

Camille Fetter

President & Managing Partner, TalentFoot

As the founder of TalentFoot Executive Search, Camille has a track record of helping organizations build high-impact executive leadership teams. During her career as an executive recruiter, Camille has repeatedly matched stellar candidates with blue-chip clients with unsurpassed enthusiasm. Camille’s intense focus, complemented by her engaging personality, thorough understanding of digital ecosystem and expansive network, has led to exponential growth of the firm. In addition to overseeing the operations and growth of TalentFoot, Camille leads nationwide retained and executive-level search assignments for roles including Director, Vice President, President and C-Level positions.

Prior to founding TalentFoot, Camille established and led the Midwest digital marketing and media practice at one of the largest global executive search firms in the US. Her efforts helped this firm exceed business and financial objectives in a competitive market. In this role, she consistently reached Platinum Elite status, the highest honor at the firm, among other accolades.

Camille serves on the Executive Board of the Chicago Interactive Marketing Association (CIMA) as the Vice President of Corporate Relations. She has been featured in AOL, MSN Careers, Crain’s Business New York, CareerBuilder, TheLadders and Today’s Chicago Woman.

Camille holds a B.S. in Advertising, with a minor in Technology, Art & Media, from the University of Colorado at Boulder. She lives in Chicago with her husband and daughter, and enjoys golf, tennis and skiing.

 

Marti Konstant

Founder, Agile Careerist Project Panelist

Marti Konstant is a career growth analyst, speaker, and founder of The Agile Careerist Project™. Her career path includes: artist, designer, growth hacker, technology marketing executive, and impact investor. She delivered marketing programs for companies like Samsung Mobile, Apple, Tellabs, Clear Communications, and Open Kernel Labs.

What started out as a quest to fine-tune her evolving career sparked a research project, workshops, and book, where future of work and career agility are central themes. Her book, Activate Your Agile Career willpublish in early 2018.

She earned a Bachelor of Fine Arts in Graphic Design from the University of Illinois, and holds a Master of Business Administration from the University of Chicago Booth School of Business. A persistent optimist and prolific photographer, she lives in Chicago with her husband.

With movement as her muse, she is a runner, hiker, and long walker. agilecareer.com


Bradley Albert

President, Carolco Pictures

Mr. Albert is the president, chief creative officer and director of Carolco. Mr. Albert is an immersive visionary and industry leading branding expert. Prior to joining Carolco Pictures, he served as president of SynappsVR. He led his team to become the first VR company to film a U.S. President in virtual reality and premiered a groundbreaking VR experience at 2016’s TriBeCA Film Festival.

Mr. Albert was a marketing executive for over a decade and has developed strategies for some of the most successful companies in the world including Proctor & Gamble, Tyson Foods, Kia and Puma. From Lotus to Ludacris he helped shape the language of modern brand identity. In 2008, Brad founded SynApps Media at the inception of the Mobile App boom and created award winning UI/UX experiences across all mobile platforms. He also worked as an executive producer at Roadside Entertainment where he was a producer for the ESPY awards and a multitude of commercials and documentaries.

Mr. Albert graduated with a degree in Organizational Behavior and Management from Brown University.

Diane Domeyer

Executive Director, The Creative Group

Diane Domeyer is executive director of The Creative Group (TCG), a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals. When she’s not managing operations for TCG’s locations across North America or speaking and tweeting about career and workplace trends, you can find her on a bike or spending time with her husband, five kids and grandchildren. 

As a 25-year veteran in the staffing industry, Diane has been interviewed by numerous outlets, including NPR, The Wall Street Journal, and more. She also has been named by the San Francisco Business Times as one of the Bay Area’s Most Influential women for six consecutive years and “Forever Influential” in 2013.

 


4 Under 40 Panel
 

Daina Middleton

Author and Marketing Leadership Consultant

Daina Middleton is an author, and marketing and leadership consultant. She also consults with medium and large companies about marketing maturity providing an assessment that leads to digital transformation.

Before becoming a consultant, Middleton headed up B2B Marketing at Twitter where she developed a customer segmentation program to track marketing investment ROI globally.

Prior to joining Twitter, she was the CEO of Performics and under her leadership became the largest performance marketing company in the world and managed multinational client marketing investments becoming one of Google’s largest clients.

Over her nearly 30 years in the advertising and marketing industry she’s worked across virtually every category imaginable. with iconic brands like Nestle, Verizon, Coca Cola, Microsoft, Bose, Kohl’s, Toyota and Singapore Airlines to name but a few, and managed teams in 40 countries.

Middleton’s most recent book, Grace Meets Grit: How to Bring Out The Remarkable, Courageous Leader Within (Bibliomotion, 2016), is designed to drive actionable behavioral change for women and men in the workplace. Her work has been published in Forbes, Fast Company, The Huffington Post, Ad Week, and she has appeared on CNBC.

She loves the outdoors, fly-fishing, cross-country skiing and horseback riding. Her work and family have her traveling often between California, Wyoming, and Idaho.

 

Gareth Davies

Co-Founder & CEO, Adbrain

Gareth Davies is Co-Founder & CEO of Adbrain. Davies founded Adbrain in 2012 to help companies understand their cross-device users and build smarter businesses through data. Adbrain works with leading advertising and marketing technology companies, agencies and publishers across the US & Europe to offer an independent, transparent and privacy-safe view of their users at scale, agnostic of device. Adbrain has been recognized as one of the hottest 50 AI startups & CityAM Leap100 fastest growing companies in the UK.

In addition to finding Adbrain, Gareth is a prominent speaker and active contributor to the marketing technology community with his regular articles in Exchange Wire and contributions to AdExchanger and other industry press. Davies brings a decade’s experience in senior commercial, strategic partnerships and operations roles at companies including Google, DoubleClick and Somo.

Andrew Modlin

COO & Co-Founder, MedMen

Andrew Modlin is chief operating officer and co-founder of MedMen, a leading cannabis management and investment firm based in Los Angeles with operations and exposure across North America.

Mr. Modlin is a pioneer in cannabis operations, credited with several innovations; from plant to store. He has been involved in the operations of more than 100 cannabis businesses, working exhaustively on cultivation and production techniques to improve yield, quality and safety. Mr. Modlin is a visual artist by training and his vision informs MedMen’s retail concept, which is unlike any other in the industry. MedMen managed stores, make creative use of space for maximum customer and patient engagement, much like leading retailers and other industries.

Mr. Modlin is a longtime supporter of Marijuana Policy Project (MPP), helping launch the Pledge 4 Growth campaign with the advocacy group in 2015. Pledge 4 Growth seeks to find common ground between business and advocacy interests in the industry to ensure patients and consumers have long-term access to high quality, legal cannabis in the U.S.

 

Dionisios “Dio” Favatas

Dionisios “Dio” Favatas leads digital marketing for the award-winning truth® youth tobacco prevention campaign helping to extend the reach of the brand and its advertising. He is responsible for implementing and analyzing online, social and digital media activities.

Dio has served in leadership, digital strategy and programmatic roles in the media and advertising industries. He has executed high-impact campaigns for leading companies including Google, T-Mobile USA, AOL, Oracle, Intuit and Pfizer, where his contributions resulted in dozens of honors, including the prestigious AdAwards, WebAwards and Excellence in Marketing Awards.

In 2016, Mr. Favatas earned a spot in the Direct Marketing News “40 Under 40” list and was ranked 13th in Onalytica’s Top 100 Digital Content Marketing Influencers. Dio is also a member of the Forbes Nonprofit Council. 

 

Mona Dessouki

Executive Director, Marketing, JPMorgan Chase & Co.

Mona Dessouki is an Executive Director of Marketing with J.P. Morgan Asset Management.  She is a veteran in the digital marketing space, having spent the last decade focused on leveraging data and technology to create compelling, personalized marketing experiences.  Mona has extensive expertise in both B2C and B2B marketing, having worked in product and marketing strategy positions at AOL, Toys 'R' Us, Barnes & Noble, and Chase.  She has continually been at the forefront of creating methods to quantify the value of targeted marketing efforts to the business.  Over her career, Mona has volunteered her time and marketing experience to help not-for-profit organizations craft their messaging and measurement systems.  Mona holds an MBA from The University of Virginia Darden School of Business.     


SEO Track

 

Britney MullerBritney Muller

SEO & Content Architect, MOZ

Britney Muller is the SEO & Content Architect for Moz and a Minnesota native who relocated to Colorado after graduating from the University of Minnesota – Twin Cities. Britney’s been doing digital marketing since 2007 and founded Pryde Marketing (a data-driven medical marketing agency) in 2012.

 


Social Media & Digital Track

Mike Church

Managing Director at Deloitte Consulting LLP

With over 23 years of experience in delivering Sales, Marketing and Digital Transformation, Mike is a Managing Director at Deloitte Digital focusing on the Travel, Hospitality and Restaurant industries.

Previously, Mike led marketing for E la Carte, a Silicon Valley start-up named by Fast Company Magazine as one of the “50 Most Innovative Companies in the World." ELC powers tabletop tablets at more than 1,800 restaurants nationwide, driving higher sales and guest engagement for restaurant brands like Applebee’s and Outback Steakhouse.  Before joining ELC, Mike championed Digital Transformation at Darden Restaurants, where his teams led Digital Marketing & Strategy, E-Commerce, Gift Card Sales, Mobile Payments, and CRM. 

Previous to Darden, Mike was Vice President of Client Solutions at AOL in New York. After their separation from Time Warner, he launched and led AOL's Client Strategy & Solutions organization. Before AOL, Mike served as National Head of Sales Development and Cross-Platform Solutions at GOOGLE and YouTube, where he launched sales development, creative services and media strategy teams that helped deliver hundreds of millions in annual revenue. 

Additionally, Mike worked as Media Advertising Director for DIAGEO North America, the world’s leading premium-drinks company, where he led strategic media planning for the company’s priority brands, including Johnnie Walker, Guinness and Captain Morgan. He has also held a variety of digital media and product positions at such companies as Paramount Pictures and Universal Studios. 

With proficiencies in Japanese and Indonesian, Mike holds bachelor’s degrees from USC, and an MBA from NYU with an emphasis in Strategy and Media Technology. He also holds a certificate of Japanese studies from Tokyo’s Waseda University.

Jonathan Lacoste

President, Co-Founder, Jebbit

Jonathan Lacoste is the co-founder and president of Jebbit, a mobile marketing software company. Since launching the company, Jonathan has been named to Forbes' "30 Under 30," was the "Emerging Executive of the Year" in the state of Massachusetts and is considered one of the youngest entrepreneurs to raise venture capital, at age 19. Jonathan pens “The CMO Corner” column for Inc Magazine, sharing marketing-tech trends and tips from CMOs in various fields. 

 


Brand Leadership Panel


Mary Garrett

Global Marketer, Chairperson,American Marketing Association

Ms. Garrett most recently led Global Marketing for IBM Corporation, from 2009 until her retirement in December 2015. She joined IBM in 1981 as an electrical engineer and served in key positions including Vice President of Marketing Global Technology Services; P&L owner for the $6B Small and Medium Business for Global Technology Services; and Vice President of eBusiness hosting marketing. She led teams across the software and services portfolios in 170 markets around the world.

Ms. Garrett currently serves as a board member and on the audit committee of Ethan Allen Interiors, Inc. (NYSE: ETH), a manufacturer and retailer of home furnishings. She is also on the board and audit committee of Hill-Rom Corporation (NYSE: HRC), a global medical technology company. She is the chairman of the board for the American Marketing Association and is an active mentor in W.O.M.E.N. in America, a professional development group aimed at advancing promising professional women. Recently, she joined the strategic planning committee and the technology committee of the Western Connecticut Health Network.

Ms. Garrett has extensive experience in the technology industry, including digital transformation, big data and cognitive analytics, cybersecurity and cloud computing. She holds a patent for her work in speech recognition. She has a broad international background including Europe and emerging markets in Asia and Africa, marketing expertise and business leadership experience. She is passionate about the power of customer experience, employee engagement and their positive impact on business vitality and growth.

 

Katrina Craigwell

VP, Global Marketing Innovation,  GE Digital​

Katrina Craigwell is VP, Global Marketing Innovation at GE Digital, where she leads brand and digital marketing for the new business unit. Her team is responsible for driving innovative storytelling and generating commercial impact for GE Digital across visual and digital mediums. Prior to that, Craigwell was Director of Global Content & Programming for GE Corporate, where she spearheaded new programs at the intersection of technology and brand, including GE’s work on Instagram, YouTube and across virtual reality platforms.

Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC's first social media campaigns.

Craigwell was awarded The Advertising Club of New York’s Young Pro honor in 2016. She has been named to Digiday’s Changemakers in 2017, Adweek’s Most Influential Women in Marketing and Media in 2016 and Young Influentials and Creative 100 in 2015, Forbes' 30 Under 30 in Marketing & Advertising in 2014, and AdAge's Creativity 50 in 2012.

 

Nicole Straub​

Vice President, Marketing and Product Management, Discover

Nicole is a marketing and product management executive with a demonstrated record of success in the Financial Services industry. An ROI-minded marketer with a strong digital background and a passion for prioritization and creative approaches for tackling challenges. 

Proven expertise in strategy development, product launch, pricing, brand management, marketing performance, leading and building high performing teams, and P/L management.

Currently, Vice President responsible for marketing, product and analytics for Discover Student Loans.

 


LinkedIn Lunch & Learn

 

Shea Hanson

Manager of Content for Business Skills, LinkedIn Learning ​

Shea Hanson is the Manager of Content for Business Skills at LinkedIn Learning, where she and her team create training courses that help professionals improve their skills. Shea now manages the content strategy for leadership & management, project management, human resources, sales, customer service, marketing, and finance and accounting training. With a background in instructional design, Shea's passion is to help professionals improve their skills and transform their lives through simple and helpful video courses.

Joshua Mitchell

Content Manager for Marketing Courses, LinkedIn Learning

Joshua Mitchell is the Content Manager for Marketing courses on Linkedin Learning, where he works with expert author to create effective, engaging courses. Prior to joining Linkedin, Joshua served as a Senior Content Producer for lynda.com helping to develop over 150 online courses in the areas of Leadership, Management, Human Resources, Marketing, Sales, and much more.

 


Debbie Bates

Debbie Bates-Schrott

President and CEO, Bates Creative

Debbie Bates-Schrott, President and Founder of Bates Creative, has 25+ years of experience on branding, print and digital strategies. Her visionary perspective on cutting edge design initiatives guides her Bates Creative team as growing thought leaders in the media landscape. Debbie founded Bates Creative—a WBENC and WOSB certified agency—in 2003, and has successfully guided the agency’s progressive drive in the digital design spheres to year-over-year growth.

Debbie’s active role in the marketing community along with her engagement in partnerships has helped acquire and lead customers to reach their brand missions, including: ExxonMobil, Architect of the Capitol, American Marketing Association, National Governors Association, Atlas Brew Works and the American Society of Mechanical Engineers.

Milestones are often established and executed thanks to Debbie’s trailblazing passion for rallying brands. Her entrepreneurial spirit has positioned Bates Creative as an industry-leading integrated design agency that has been recognized with more than 160 awards.

Registration is not available at this time.

​​Cirque du Soleil is pleased to offer AMA 2017 Annual Conference attendees exclusive savings on performances for six of their awe inspiring shows!

Click here to learn more and book your ticket!​​

Conference Location

Caesars Palace Las Vegas​
3570 Las Vegas Boulevard South
Las Vegas, NV  89109
Telephone: +1.702.731.7110
Reservations: +1.866.227.5944

Rates: $195.00 single/double occupancy, per night 


For hotel reservations, please contact Cher Doherty at AMA directly: cdoherty@ama.org or 312.542.9013. 


Additional persons: $30.00 per person, per night with a maximum of four (4) persons per guestroom. (plus applicable state and local taxes, currently 12.5%. Taxes and fees are subject to change without notice.) 


Daily Resort Fee: $32.00 per room, per night (plus applicable state and local taxes, currently 12.5%. Taxes and fees are subject to change without notice.) 

Resort fee includes:
• Unlimited local phone calls (no long distance or international calls) 
• Two (2) Guest admissions per day to the Fitness Center (does not include use of the spa) 
• In-Room Internet access to include two (2) device per room per day (Property-wide and inter-property roaming available at that property for an additional fee.) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.866.227.5944 and reference the group code SCAMC7 or AMA Annual Conference 2017.


Hotel Reservation cut-off date has been extended to Wednesday, August 23, 2017.

The AMA has negotiated special group rates for the AMA Annual Conference 2017. You must identify yourself to qualify for the special group rate (based on availability). After August 23, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations within 72 hours prior to arrival and no-shows will forfeit the initial deposit of (1) one night’s room and tax. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Please make any necessary date changes prior to the 72-hour cancellation period to avoid penalty.

Hotel Features, Services and Accommodations
Please visit Caesars Palace Las Vegas for a full list of services and features. 

Area Attractions and Events
Please visit Las Vegas Convention and Visitors Authority for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may want to bring a sweater/jacket.

ADA 
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program
Delta
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the 2017 Annual Conference in Las Vegas, NV (LAS). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now​ 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfa
res on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.​

Driving Directions 
Caesars Palace Las Vegas is located 3 miles from the Las Vegas McCarran International Airport. Upon departing the airport, follow directional signs to exit to the Las Vegas Strip via Tropicana Avenue. At the Tropicana intersection, turn right on Las Vegas Blvd. and Caesars Palace is located on the corner of Flamingo and Las Vegas Blvd.

Transportation
There are several commercial shuttles available upon your arrival at Las Vegas McCarran International Airport. The shuttles are located just outside of the baggage claim area. The average cost is $7.00-$11.00 per person one way. Shuttle reservations are not needed for trips from the airport to the hotels, however, you will need to schedule a reservation for your return trip to the airport. Shuttle fares are subject to change without notice.

Taxis are also available outside of the baggage claim area at McCarran Airport. Airport personnel are available on the taxi curb to assist passengers. Taxis are approximately $20.00-$25.00 one way to and from the airport, depending on time of day and traffic.

For additional information, please visit:
Las Vegas McCarran International Airport
Vegas.com

Parking 
Complimentary valet and self-parking is available for all hotel guests. All parking is first come, first serve, and based on availability. The garages are open 24 hours and are always staffed and security monitored.

A special thanks to all our sponsors and exhibitors!​

Thought Leaders

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Spotlight Speaker

 
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Sponsors
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Exhibitors



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To learn more about sponsorship & exhibit opportunities, please reach out to Andrew Nelmes at anelmes@ama.org

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.
 

 Cirque du Soleil Discount!

 

Cirque du Soleil is pleased to offer AMA 2017 Annual Conference attendees exclusive savings on performances for six of their awe inspiring shows!

Click here to learn more and book your ticket!