2017 AMA Annual Conference

Caesars Palace Las Vegas Hotel and Casino
Las Vegas, NV
9/11/2017 12:00 AM - 9/13/2017 4:30 PM
Register before 7/31/2017 11:59 PM for early registration fee

Dates: September 11-13, 2017
Location: Caesars Palace Las Vegas​

Leading a team isn’t always easy. The challenges of guiding them through the fast changes happening in marketing can be overwhelming.

Find solutions by attending the 2017 AMA Annual Conference in Las Vegas. You’ll learn from top marketing leaders on how to implement change, foster creativity and make an impact in your organization.

This event is packed with speakers who are the driving forces behind change at companies including Starbucks, Facebook, Leo Burnett Group, LinkedIn and more. They’ll cover topics like marketing, social media, branding, digital media and SEO. Get inspired and be prepared to move your organization to new heights.

Stand out. Step up. Lead Now.

Take advantage of our Summer Sale and get the best rates ever for the 2017 AMA Annual Conference. Through the end of July, you can attend the AMA Annual Conference for just $995 (members) or $1295 (non-members).


These marketing leaders will share their experiences and insights about marketing today and where it's headed.

Andrew Keller Headshot.jpg

Nancy Poznoff

Vice President Marketing, Starbucks Coffee Company

Andrew Keller Headshot.jpg

Andrew Keller

Global Creative Director, Facebook Creative Shop


Andrew Swinand

CEO, Leo Burnett Group

September 12, 9:00am - 9:45am: Helping People, Help Business

Andrew Swinand, CEO of Leo Burnett Group, will explore the power of creativity to have a transformational impact on business. Today, technology allows us access to consumer intelligence never before imagined. The challenge is most brands lack the ability to harness it and translate it into creative ideas that transform human behavior. Andrew will discuss how the intersection of technology, intelligence and creativity can create competitive advantage for your brand today. 


Robert Rose

Chief Strategy Advisor,
Content Marketing Institute


September 13, 9:00am - 9:45am: Return On Audience: Rebooting Content & Customer Experience In A Post-Digital World

We’ve all seen the recent headlines: Content Marketing isn’t for everyone. Businesses Struggle with Digital Content. Content Marketing is more expensive or takes too long.  Well, the truth is – those headlines are mostly true. But they don’t have to be. Content can be a transformative business strategy, or simply the rut into which we drive to mediocrity.  Let’s reboot the whole notion of owned media, reset and peel back the covers of what’s actually going on with successful content marketing approaches in today’s digital enterprise. Let’s take a hard look at the actual business strategy of content and how we might fix content marketing and get to real, demonstrable, and profitable value to our business.



September 12, 11:45 am - 12:30pm


Camille Fetter

President & Managing Partner, TalentFoot

Panel Moderator

Bradley Albert

Bradley Albert

Carolco Pictures
(Terminator, Basic Instinct) Panelist


Melissa G. Wilson

Founder, Networlding
Networking Coach and Author


Diane Domeyer

Executive Director,
The Creative Group


Live Panel: 7 Keys To Advance Your Career

Whether you’re succeeding or struggling as a leader in marketing, there are always steps you can take to accelerate your career and have a greater impact on your company.

In this live panel, you’ll learn the exact steps you need to take to be an effective manager, have a more fulfilling career, and earn a fair salary that’s aligned with the value you bring to the table.

These are some of the highlights we’ll cover…

  • The #1 strategy you need to implement to transition from tactical to strategic thinker
  • Where the top talent are hiding, and how you can get them on board without wasting time and money
  • The specific path you need to follow to reach the C-Suite, and how to maintain your position if you’re already there
  • A unique approach to tap into your true motivation so you never feel bored or jaded
  • How to network and stay connected without going to conferences every weekend and engaging in hours of small talk

This panel will be interactive, so you’ll get to ask questions and chat with the speakers during the session. There will also be time to interact with the panelists and moderator during scheduled career mentoring sessions during networking breaks throughout the program.


The marketing leadership panel, led by Daina Middleton of Leadership Consultant, will equip you with the tactics you need to get noticed and make an influence on your organization.


Daina Middleton

Author & Marketing Leadership Consultant

Panel Moderator

Conference Breakout Tracks

Three breakout times will let you focus in on some of the top issues facing marketing leaders. You can choose to attend a beginner or advanced level session on each of the topics below.


September 13, 10:15am - 11:00am

Chris Brogan

CEO, Owner Media Group

The Database of One: You Should Know More About Me

Studies are pointing out that first party data is what marketers crave. In an age where buyers have more choice and less patience, why will they decide to buy from you? Join business advisor and New York Times bestselling author Chris Brogan as he walks you through a new look at all the technology we think will save us, and how none of it will help, unless you follow a very special recipe for success. 

Jon Paul Ashworth

Jon Paul Ashworth

R3 Media Consulting

Content Marketing 101: A Share It Don't Shove It Approach 

This presentation will discuss the basics of content marketing along the best practices, emerging trends and optimal delivery methods to reach your target audience.

Note: This track counts for AMA PCM, Digital Marketing Certification CEU credit.



Brent Payne

CEO, Loud Interactive


Note: This track counts for AMA PCM, Digital Marketing Certification CEU credit.


Mike Church

Managing Director at Deloitte Consulting LLP


Jonathan Lacoste

President, Co-Founder, Jebbit

The Science Behind Mobile Attention: Why It's Harder to Get & More Important than Ever

In this session, we'll explore the shifting landscape of consumer attention and why social media & mobile present an incredible opportunity. Attendees can expect to walk away understanding the importance and role that 1st party data, mobile content and social media platforms play in achieving marketer's objectives.

Note: This track counts for AMA PCM, Digital Marketing Certification CEU credit.


Prep to Become a Professional Certified Marketer®

When: Monday, September 11, 9:00am - 5:00pm

This engaging, interactive and immersive session, led by Brad Batesole of LinkedIn, will not only equip you with the latest thinking in digital marketing strategy, but it will also prepare you to become an AMA Professional Certified Marketer® in Digital Marketing. Adding the letters P-C-M behind your name shows you’re serious about making a difference in the industry and this boot camp is a great first step in making it happen.

Free PCM®, Digital Marketing Exam (Up to a $349 Value)  

This is our way of helping you put your knowledge in action to advance your career. When you add this boot camp to your registration, you'll get a free PCM®, Digital Marketing exam. You'll get more details about accessing your free exam at the event.

Click here for more details about the boot camp.

Brad Batesole

Marketing Consultant, Staff Author at LinkedIn

Terms and Conditions

Day 1: Monday, September 11, 2017

9:00am - 12:00pm

Digital Marketing One Day Bootcamp

Brad Batesol Brad Batesol, Marketing Consultant, Staff Author at LinkedIn

12:00pm - 1:00pm Bootcamp Break-Attendees on their Own
1:00pm - 5:00pm Digital Marketing One Day Bootcamp
5:00pm - 7:00pm Meet and Greet Networking Reception. Details Forthcoming.

Day 2: Tuesday, September 12, 2017

7:45am - 8:45am Breakfast
8:50am - 9:00am Conference Welcome and Opening Remarks
9:00am - 9:45am

Conference Opening Keynote:

Andrew Swinand, CEO, Leo Burnett Group

9:45am - 10:15am


Networking Break

Dedicated Activities: LinkedIn profile coaching, Marketing Wizard Bar

10:15am - 11:00am

Content Marketing Track

Chris Brogan, CEO, Owner Media Group

The Database of One: You Should Know More About Me

Jon Paul Ashworth, Owner, R3 Media Consulting

Content Marketing 101: A Share It Don't Shove It Approach 

11:00am - 11:45am

Networking Break

Dedicated Activities: LinkedIn profile coaching, Marketing Wizard Bar

11:45am - 12:30pm

Career and Leadership Panel

7 Keys To Advance Your Career


Camille-Fetter-250x250.jpg Camille Fetter, President and Managing Partner, TalentFoot


Melissa Wilson, Founder and President, Networlding Bradley Albert, President, Carolco Pictures
Diane Domeyer, Executive Director, The Creative Group  
12:30pm - 1:30pm Networking Lunch
1:30pm - 2:15pm Keynote Address
2:15pm - 2:45pm Networking Break
2:45pm - 3:30pm

SEO Track

Brent Payne Brent PayneCEO, CEO, Loud Interactive

3:30pm - 4:00pm

Networking Break

Dedicated Activities: LinkedIn profile coaching, Marketing Wizard Bar & Career Mentoring

4:00pm - 4:45pm Keynote Address
4:45pm - 6:00pm

Evening Reception

Dedicated Activities: LinkedIn profile coaching, Marketing Wizard Bar & Career Mentoring

Day 3: Wednesday, September 13, 2017

7:45am - 8:45am Breakfast Keynote Nancy Poznoff, VP of Marketing, Starbucks
8:50am - 9:00am Welcome Back Remarks
9:00am - 9:45am

Tuesday Opening Keynote
Return on Audience: Rebooting Content & Customer Experience in a Post-Digital World
Robert-Rose-Headshot-3.pngRobert Rose, Chief Strategy Advisor, Content Marketing Institute

9:45am - 10:15am

Networking Break

Dedicated Activities: LinkedIn profile coaching, Marketing Wizard Bar & Career Mentoring

10:15am - 11:00am

Social Media/Digital Track
The Science Behind Mobile Attention: Why It's Harder to Get & More Important than Ever

Mike ChurchMike Church, Managing Director at Deloitte Consulting LLP Jonathan LacosteJonathan Lacoste, President, Co-Founder, Jebbit
11:00am - 12:00pm

Neworking Break

Dedicated Activities: LinkedIn profile coaching, Marketing Wizard Bar & Career Mentoring

12:00pm - 1:00pm Networking Lunch
1:00pm - 1:45pm Marketing Leadership Panel
1:45pm - 2:15pm

Networking Break

Dedicated Activities: LinkedIn profile coaching, Marketing Wizard Bar & Career Mentoring

2:15pm - 3:00pm

Conference Closing Keynote
Andrew Keller, Global Creative Director, Facebook Creative Shop

Cirque du Soleil is pleased to offer AMA 2017 Annual Conference attendees exclusive savings on performances for six of their awe inspiring shows!

Click here to learn more and book your ticket!​

Keynote Presenters

Nancy PoznoffNancy Poznoff

Vice President Marketing, Starbucks Coffee Company

As VP of marketing at Starbucks, Nancy Poznoff leads marketing strategy and planning for several Starbucks brand pillars including Holiday, Frappuccino™, Food and Teavana™.

With 20 years of marketing experience spanning category and brand management, Nancy has led the development of multiple product and marketing campaigns, including an award-winning Hispanic marketing program, and the most successful Starbucks Holiday campaign on record. Prior to her role as vice president, Nancy served as director of brand management.

Nancy holds a B.S. in journalism from Boston University. Her favorite coffee is Sundried Ethiopia. Nancy lives in Seattle, WA.


Andrew Keller Andrew Keller

Global Creative Director, Facebook Creative Shop

Andrew Keller is the global creative director of Facebook's Creative Shop. He is responsible for exploring the next era of creativity while empowering mobile innovation of Facebook's storytelling solutions within the creative community.

Andrew's philosophy on creativity in business has always focused on fundamentally connecting with people in unconventional ways that add meaning, utility and value to their lives. He believes Facebook is the platform to explore these themes deeper in partnership with like minded agencies and brands.

Andrew's work has been recognized by top international award shows including, Cannes Lions where he's been awarded three Titanium Grand Prix Lions. He has served on several award juries including Cannes Lions, Andy's, CLIO, LIA, One Show, D&AD, AICP Awards, Communication Arts, among others.

Prior to Facebook, Andrew spent 18 years of his career with the creative agency CP+B, starting as an Art Director and rising to Chief Executive Officer and Chief Creative Officer of the agency. Throughout his career, Andrew led numerous accounts including Burger King, MINI, Dominos and American Express. Under his leadership and tenure at CP+B, the agency was named Agency of the Year 13 times by Advertising Age and Adweek, as well as Agency of the Decade by Advertising Age. Two of his campaigns have been named to Advertising Age's s Top 15 Ad Campaigns of the 21st century.

Andrew is new to New York City, having just moved to the city with his wife and two sets of twin boys.

Andrew SwinandAndrew Swinand

CEO, Leo Burnett Group

Andrew Swinand is the CEO of Leo Burnett Group. In this roll, he leads the Leo Burnett, Arc, Rokkan, and Turner Duckworth brands across the U.S. and Canada.

Andrew became CEO of Leo Burnett when the company acquired two companies he founded, The Abundancy, a digital agency, and Ardent Analytics. A serial entrepreneur, Andrew has helped launch 19 companies that span across digital marketing, media, technology, and analytics through an incubator he co-founded, Abundant Venture Partners.

Prior to founding Abundant, Andrew was president of Starcom MediaVest Group, one of the world’s largest media agencies. He oversaw all global operations and partnered with leading brands such as Walmart, Samsung, Microsoft, Procter & Gamble and Coke.

Previously, he served as a brand manager at Procter & Gamble and an account supervisor at BBDO. Andrew also proudly served his country as a platoon leader in the U.S. Army. He is a graduate of the Wharton School of Business.

He was recognized by Advertising Age as a “Media Maven” and by Mediaweek as one of the industry’s “Power 50.” He also appeared on the Crain’s Chicago Business “40 under 40” list. Andrew was inducted into the American Advertising Federation Hall of Achievement in 2008 and is on the board of the Ad Council.

Robert-Rose-Headshot-3.pngRobert Rose

Chief Strategy Advisor, Content Marketing Institute
Chief Strategy Officer of The Content Advisory

In the fifth grade, Robert Rose’s teacher sent him home with a note that said ‘Robert likes to tell stories.’  Well, as it turns out, she was right. As the Chief Strategy Officer of The Content Advisory, the exclusive education and consulting group of The Content Marketing Institute, Robert develops content and customer experience strategies for large enterprises such as The Bill and Melinda Gates Foundation, Oracle, McCormick Spices, Capital One, and UPS.

Robert’s book, Experiences: The 7th Era of Marketing was called “a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.”  For the last three years, he’s co-hosted the podcast This Old Marketing, with Joe Pulizzi. It’s frequently a top 20 marketing podcast on iTunes and is downloaded more than a million times every year, in 100 countries around the world.

Digital Marketing Bootcamp

Brad Batesole

Marketing Consultant, Staff Author at LinkedIn

Brad has spent more than twelve years working at the crossroads of business development, marketing, and social media. He was featured in Entrepreneur Magazine as a young leader, launching his first successful business at the age of 15. Up until joining Lynda.com as an online marketing manager in 2012, he honed his skills working as a consultant alongside brands large and small, including LegalZoom, Clear Channel, eSolar, Dickies and Urban Outfitters. He has also served as an advisor to multiple startups, providing marketing direction and strategic advice.

In addition to speaking at conferences nationwide, including CES, Brad is constantly staying up-to-date on the latest marketing tools and technologies. His enthusiasm for marketing is rivaled only by his passion for flying. As a private pilot, Brad volunteers with local charities to provide transportation to those in need.

Brad is a certified Google Partner and holds a BA in Marketing from Azusa Pacific University. Brad is on Twitter @bradbatesole.

Content Marketing Track

Chris BroganChris Brogan

CEO, Owner Media Group

Chris Brogan provides strategy and skills for the modern business. He is CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of nine books and working on his tenth. Ask him about it! Learn more about him at chrisbrogan.com.



Jon Paul Ashworth Jon Paul Ashworth

Owner, R3 Media Consulting

Jon Paul Ashworth is the founder and owner of R3 Consulting. Through his experience in building his own businesses in the marketing and fitness industries, he has become an expert in the art of entrepreneurship and social branding and marketing. By helping his clients streamline and automate their social media presence, he helps individuals, small businesses and entrepreneurs bridge the gap between traditional and online marketing. His strategies have proven results and have helped his clients understand that investing a little time in learning the latest trends and technologies can pay off in a big way. Jon helps take the “tech” out of “technology” so that anyone can learn how to produce video content, construct an effective marketing plan, build a contact list and grow their business.

Jon received degrees in English and Geology from the University of Alabama after spending 4 ½ years in the U.S. Coast Guard. He is married to April and is the father of two sons and a daughter. He loves to work with people who are excited driven to grow their businesses.


Career and Leadership Panel

Camille-Fetter-250x250.jpg Camille Fetter

President & Managing Partner, TalentFoot

As the founder of TalentFoot Executive Search, Camille has a track record of helping organizations build high-impact executive leadership teams. During her career as an executive recruiter, Camille has repeatedly matched stellar candidates with blue-chip clients with unsurpassed enthusiasm. Camille’s intense focus, complemented by her engaging personality, thorough understanding of digital ecosystem and expansive network, has led to exponential growth of the firm. In addition to overseeing the operations and growth of TalentFoot, Camille leads nationwide retained and executive-level search assignments for roles including Director, Vice President, President and C-Level positions.

Prior to founding TalentFoot, Camille established and led the Midwest digital marketing and media practice at one of the largest global executive search firms in the US. Her efforts helped this firm exceed business and financial objectives in a competitive market. In this role, she consistently reached Platinum Elite status, the highest honor at the firm, among other accolades.

Camille serves on the Executive Board of the Chicago Interactive Marketing Association (CIMA) as the Vice President of Corporate Relations. She has been featured in AOL, MSN Careers, Crain’s Business New York, CareerBuilder, TheLadders and Today’s Chicago Woman.

Camille holds a B.S. in Advertising, with a minor in Technology, Art & Media, from the University of Colorado at Boulder. She lives in Chicago with her husband and daughter, and enjoys golf, tennis and skiing.

Melissa G. Wilson

Founder, Networlding

Melissa G Wilson is a fifteen-year, veteran expert on the subject of networking and the “Networking Coach” at 6 Figure Jobs teaching 3000 executives LinkedIn over a 10-year period. Melissa has authored seven books on the subject, including one titled,"Networlding, that held a #10 spot on Amazon for an entire year and one that was a Wallstreet Journal bestseller.

This year Melissa came out with a new book, co-authored with networking expert, Billy Dexter, a partner at the executive search firm, Heidrick & Struggles,  called “Making Your Net Work: Mastering the Art and Science of Career and Business Networking.”

This new book takes the best of the authors’ networking stories, secrets, tips, tactics, and strategies and offers readers an insider’s guide to making your own net work.  Six years ago Melissa became a book publisher. Recently she also started a 501c3 organization called SparkStart. This nonprofit helps new adults get mentored through great books written by her executive leadership authors.

Bradley Albert

President, Carolco Pictures

Mr. Albert is the president, chief creative officer and director of Carolco. Mr. Albert is an immersive visionary and industry leading branding expert. Prior to joining Carolco Pictures, he served as president of SynappsVR. He led his team to become the first VR company to film a U.S. President in virtual reality and premiered a groundbreaking VR experience at 2016’s TriBeCA Film Festival.

Mr. Albert was a marketing executive for over a decade and has developed strategies for some of the most successful companies in the world including Proctor & Gamble, Tyson Foods, Kia and Puma. From Lotus to Ludacris he helped shape the language of modern brand identity. In 2008, Brad founded SynApps Media at the inception of the Mobile App boom and created award winning UI/UX experiences across all mobile platforms. He also worked as an executive producer at Roadside Entertainment where he was a producer for the ESPY awards and a multitude of commercials and documentaries.

Mr. Albert graduated with a degree in Organizational Behavior and Management from Brown University.

Diane Domeyer

Executive Director, The Creative Group

Diane Domeyer is executive director of The Creative Group (TCG), a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals. When she’s not managing operations for TCG’s locations across North America or speaking and tweeting about career and workplace trends, you can find her on a bike or spending time with her husband, five kids and grandchildren. 

As a 25-year veteran in the staffing industry, Diane has been interviewed by numerous outlets, including NPR, The Wall Street Journal, and more. She also has been named by the San Francisco Business Times as one of the Bay Area’s Most Influential women for six consecutive years and “Forever Influential” in 2013.


Marketing Leadership Panel

Author and Marketing Leadership Consultant

Daina Middleton is an author, and marketing and leadership consultant. She also consults with medium and large companies about marketing maturity providing an assessment that leads to digital transformation.

Before becoming a consultant, Middleton headed up B2B Marketing at Twitter where she developed a customer segmentation program to track marketing investment ROI globally. She learned a lot about social marketing and provided the firm with a plan for the marketing organization and learned the importance of organization development and operational leadership for rapidly growing companies.

Prior to joining Twitter, she was the CEO of Performics and under her leadership became the largest performance marketing company in the world and managed multinational client marketing investments becoming one of Google’s largest clients.

Middleton pioneered social advertising at Atlanta-based interactive marketing powerhouse marketing agency Moxie before Performics where she headed up analytics, research, social and innovation. She created a number of marketing innovations that resulted in the book titled Marketing in the Participation Age, 2012 Wiley.

Before moving to the agency side of the business, Middleton worked 16 years at Hewlett-Packard where she managed every marketing function during her tenure pioneering both digital and search.  At the time of her departure she oversaw global advertising for the Imaging and Printing Group.

Over her nearly 30 years in the advertising and marketing industry she’s worked across virtually every category imaginable, and with iconic brands like Nestle, Verizon, Coca Cola, Microsoft, Bose, Kohl’s, Toyota, and Singapore Airlines to name but a few, and managed teams in 40 countries.

Middleton’s most recent book, Grace Meets Grit: How to Bring Out The Remarkable, Courageous Leader Within (Bibliomotion, 2016), is designed to drive actionable behavioral change for women and men in the workplace.

Middleton also serves as a director on the boards of Marin Software and Healthwise.
Her work has been published in Forbes, Fast Company, The Huffington Post, Ad Week, and she has appeared on CNBC.

She loves the outdoors, fly-fishing, cross-country skiing, and horseback riding. Her work and family have her traveling often between California, Wyoming, and Idaho.

SEO Track

Brent PayneBrent Payne

CEO, Loud Interactive

As a veteran in the field of Search Engine Optimization (SEO) and as current CEO of Loud Interactive, Brent D. Payne has worked extensively with national newspapers, well known daily deal sites, leading brands, and startups. He has covered topics including everything from the basics of SEO to more advanced topics like how brands are able to outrank their competitors. Due to Brent's expertise he has not only shared his experience at dozens of conferences on 6 of the 7 continents, but also has been deemed an industry thought leader.  

Social Media & Digital Track

Mike Church

Managing Director at Deloitte Consulting LLP

With over 23 years of experience in delivering Sales, Marketing and Digital Transformation, Mike is a Managing Director at Deloitte Digital focusing on the Travel, Hospitality and Restaurant industries.

Previously, Mike led marketing for E la Carte, a Silicon Valley start-up named by Fast Company Magazine as one of the “50 Most Innovative Companies in the World." ELC powers tabletop tablets at more than 1,800 restaurants nationwide, driving higher sales and guest engagement for restaurant brands like Applebee’s and Outback Steakhouse.  Before joining ELC, Mike championed Digital Transformation at Darden Restaurants, where his teams led Digital Marketing & Strategy, E-Commerce, Gift Card Sales, Mobile Payments, and CRM. 

Previous to Darden, Mike was Vice President of Client Solutions at AOL in New York. After their separation from Time Warner, he launched and led AOL's Client Strategy & Solutions organization. Before AOL, Mike served as National Head of Sales Development and Cross-Platform Solutions at GOOGLE and YouTube, where he launched sales development, creative services and media strategy teams that helped deliver hundreds of millions in annual revenue. 

Additionally, Mike worked as Media Advertising Director for DIAGEO North America, the world’s leading premium-drinks company, where he led strategic media planning for the company’s priority brands, including Johnnie Walker, Guinness and Captain Morgan. He has also held a variety of digital media and product positions at such companies as Paramount Pictures and Universal Studios. 

With proficiencies in Japanese and Indonesian, Mike holds bachelor’s degrees from USC, and an MBA from NYU with an emphasis in Strategy and Media Technology. He also holds a certificate of Japanese studies from Tokyo’s Waseda University.

Jonathan Lacoste

President, Co-Founder, Jebbit

Jonathan Lacoste is the co-founder and president of Jebbit, a mobile marketing software company. Since launching the company, Jonathan has been named to Forbes' "30 Under 30," was the "Emerging Executive of the Year" in the state of Massachusetts and is considered one of the youngest entrepreneurs to raise venture capital, at age 19. Jonathan pens “The CMO Corner” column for Inc Magazine, sharing marketing-tech trends and tips from CMOs in various fields.

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​​Cirque du Soleil is pleased to offer AMA 2017 Annual Conference attendees exclusive savings on performances for six of their awe inspiring shows!

Click here to learn more and book your ticket!​

Conference Location

Caesars Palace Las Vegas​
3570 Las Vegas Boulevard South
Las Vegas, NV  89109
Telephone: +1.866.227.5938
Reservations: +1.866.227.5944

Rates: $195.00 single/double occupancy, per night 

Additional persons: $30.00 per person, per night with a maximum of four (4) persons per guestroom. (plus applicable state and local taxes, currently 12.5%. Taxes and fees are subject to change without notice.) 

Daily Resort Fee: $32.00 per room, per night (plus applicable state and local taxes, currently 12.5%. Taxes and fees are subject to change without notice.) 

Resort fee includes:
• Unlimited local phone calls (no long distance or international calls) 
• Two (2) Guest admissions per day to the Fitness Center (does not include use of the spa) 
• In-Room Internet access to include two (2) device per room per day (Property-wide and inter-property roaming available at that property for an additional fee.) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.866.227.5944 and reference the group code SCAMC7 or AMA Annual Conference 2017.

The reservation cut-off date is Friday, August 11, 2017.
The AMA has negotiated special group rates for the AMA Annual Conference 2017. You must make your hotel reservations by August 11, 2017 and properly identify yourself to qualify for the special group rate (based on availability). After August 11, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations within 72 hours prior to arrival and no-shows will forfeit the initial deposit of (1) one night’s room and tax. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Please make any necessary date changes prior to the 72-hour cancellation period to avoid penalty.

Hotel Features, Services and Accommodations
Please visit Caesars Palace Las Vegas for a full list of services and features. 

Area Attractions and Events
Please visit Las Vegas Convention and Visitors Authority for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may want to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the 2017 Annual Conference in Las Vegas, NV (LAS). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now​ 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfa
res on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.​

Driving Directions 
Caesars Palace Las Vegas is located 3 miles from the Las Vegas McCarran International Airport. Upon departing the airport, follow directional signs to exit to the Las Vegas Strip via Tropicana Avenue. At the Tropicana intersection, turn right on Las Vegas Blvd. and Caesars Palace is located on the corner of Flamingo and Las Vegas Blvd.

There are several commercial shuttles available upon your arrival at Las Vegas McCarran International Airport. The shuttles are located just outside of the baggage claim area. The average cost is $7.00-$11.00 per person one way. Shuttle reservations are not needed for trips from the airport to the hotels, however, you will need to schedule a reservation for your return trip to the airport. Shuttle fares are subject to change without notice.

Taxis are also available outside of the baggage claim area at McCarran Airport. Airport personnel are available on the taxi curb to assist passengers. Taxis are approximately $20.00-$25.00 one way to and from the airport, depending on time of day and traffic.

For additional information, please visit:
Las Vegas McCarran International Airport

Complimentary valet and self-parking is available for all hotel guests. All parking is first come, first serve, and based on availability. The garages are open 24 hours and are always staffed and security monitored.

A special thanks to all our sponsors and exhibitors!​
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To learn more about sponsorship & exhibit opportunities, please reach out to Andrew Nelmes at anelmes@ama.org

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 Cirque du Soleil Discount!


Cirque du Soleil is pleased to offer AMA 2017 Annual Conference attendees exclusive savings on performances for six of their awe inspiring shows!

Click here to learn more and book your ticket!