Save the date for the 2016 Analytics with Purpose Conference!
Join over 250 marketing peers and thought leaders in Scottsdale for AMA's 2016 Analytics with Purpose Conference. Gain new data insights from expert presenters that cover a wide variety of industries. Whether you are B2B or B2C this conference offers you emerging approaches that is sure to change the way you think about and use analytics.
Compiling, assessing and acting on data are all on the agenda along with important resources, techniques and tools.
This conference is unfolding in real-time so check back often for Keynote Speaker and Program updates.
We are thrilled to announce the following keynote speakers:
Christian Kugel, VP, Consumer Analytics & Research, AOL
Presentation: Content Marketing: Analytics & Insights Reveal Best Practices.
Chris Goward, Founder and CEO, WiderFunnand Author of You Should Test That!
Presentation: The Future Belongs to the Optimizers
Lerzan Aksoy, PhD, Professor of Marketing, Fordham University and Co-author, The Wallet Allocation Rule, presenting with
Tim Keiningham, PhD, Chief Strategy and Client Officer, Rockbridge Associates, Co-author, The Wallet Allocation Rule
Presentation: The Wallet Allocation Rule - Winning the Battle for Share
Other exciting speakers will include:
- Chris Chapman, PhD, Senior Quantitative Experience Researcher, Google
Presentation: What is R, and what should a marketer know about it?
- Jim Meier, Senior Director, Marketing Finance, MillerCoors, Chicago Headquarters
>>See the 2015 Analytics with Purpose Top Ten Takeaways! (.PDF)