2016 Analytics with Purpose Conference

JW Marriott Scottsdale Camelback Inn Resort & Spa
5402 East Lincoln Drive, Scottsdale, AZ 85253
2/7/2016 12:00 PM - 2/9/2016 4:00 PM
Register before 1/23/2016 12:00 AM for early registration fee


Insights. Inspiration. Action.

Learn: Rock Your Story: Numbers-Based Storytelling​, Content Intelligence, Leveraging the Cloud, Creating a Successful Analytics Program, Understanding and Improving Marketing Effectiveness and more.

Get ready to learn from some of the best analytics minds out there. Learn how leading companies are getting the most from their data. 

Get inspired: From keynote speakers, training sessions and concurrent presentations, the Analytics with Purpose Conference is here to inspire you and make you a better professional. 

Grow Your Network: By immersing yourself in a dynamic community of your peers, you will connect, share and learn with others who share the same business goals and challenges as yourself. With informal networking breaks, meals, receptions and access to your marketing peers it's a fantastic opportunity to grow your network.

WiFi & Work Time: The meeting space will include free Wifi and plenty of breaks throughout the day so you're free to keep up with what's happening at the office.

Too Busy? Join us for One Day: We know not everyone can be away for two days. If you can make it for one day, we want you there! Take advantage of our Day Rate and attend Monday OR Tuesday for $800. Call AMA Customer Service - 800.262.1150 - to register!​

Who's Talking?

Other topics being discussed include Marketing and Finance working together to Creat Value, Data Visualization, Driving Customer-Centric Growth​ and more! We invite you to discuss your thoughts, share your challenges and connect with like-minded people.

We are thrilled the following keynote speakers will be joining us:


Christian Kugel, VP, Consumer Analytics & Research, AOL
Presentation: 
Content Marketing: Analytics & Insights Reveal Best Practices.

Chris Goward, Founder and CEO, WiderFunnnel and Author of You Should Test That!
Presentation: The Future Belongs to the Optimizers

Lerzan Aksoy, PhD, Professor of Marketing, Fordham University and Co-author, The Wallet Allocation Rule, presenting with

Tim Keiningham, PhD, Chief Strategy and Client Officer, Rockbridge AssociatesCo-author, The Wallet Allocation Rule
Presentation: The Wallet Allocation Rule - Winning the Battle for Share

Dona Wong, Vice President, Digital Strategy and Communications at the Federal Reserve Bank of New York and Author, "The Wall Street Journal Guide to Information Graphics"
Presentation: 
Telling Compelling Stories with Data

Chris Murphy, President, Millward Brown Analytics
Presentation: Insights2020 - Driving Customer-Centric Growth


Tweet with us!
#AMAanalytics

This year's esteemed Planning Committee  includes:

Team Rate: Take advantage of the 2016 Analytics with Purpose Group Pricing! Cost per person, regardless of AMA membership status is $1,000. Company/organization is required to send at least three attendees to be eligible for this rate. Call AMA Customer Service - 800.262.1150 - to register today!

All cancellations and requests for refunds must be submitted to the AMA via email at kmoran@ama.org​. Cancellations received on or before January 8th will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date.


No refunds will be given as of January 25th, 2016. 


A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.


Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event.​

Click on any session title and view the description!

SUNDAY, FEBRUARY 7th - OPTIONAL/ADDITIONAL TUTORIALS
Sunday's conference program will be comprised of optional tutorial workshops style sessions from 1pm - 3pm!

4:00 PM - Super Bowl Party! We will be watching the big game that afternoon with fun activities too! Come to meet and mingle with fellow attendees before we kick-off the 2016 Analytics with Purpose conference the next morning.

MONDAY FEBRUARY 8th 
Breakfast, lunch and breaks will be provided to all attendees! 

8:45 AM - 9:45 AM - KEYNOTE PRESENTATION

Lerzan Aksoy, PhD, Prof of Marketing, Fordham University and Co-Author, The Wallet Allocation Rule, presenting with​


Tim Keiningham, PhD, Chief Strategy and Client Officer, Rockbridge Associates and Co-Author, The Wallet Allocation Rule

Presentation: 
The Wallet Allocation Rule - Winning the Battle for Share​

10:15 AM - 11:00 AM - CONCURRENT SESSIONS

11:20 AM - 12:05 PM - CONCURRENT SESSIONS

1:15 PM - 2:00 PM - CONCURRENT SESSIONS

2:20 PM - 3:05 PM - CONCURRENT SESSIONS

3:30 PM - 3:35 PM - Lavidge Award Presentation

3:35 PM - 4:35 PM - KEYNOTE PRESENTATION
Chris Murphy, President, Millward Brown Analytics
Presentation:
 Insights2020 - Driving Customer-Centric Growth


4:35 PM - 6:00
PM - Evening Reception at the JW Marriott!

TUESDAY, FEBRUARY 9th

8:45 AM - 9:45 AM - KEYNOTE PRESENTATION

Dona Wong, VP, Digital Strategy & Communications, Federal Reserve Bank of New York and Author, The Wall Street Journal Guide to Information Graphics
Presentation:
 Telling Compelling Stories with Data​

10:00 AM - 10:45 AM - CONCURRENT SESSIONS

11:05 AM - 11:50 PM - CONCURRENT SESSIONS

1:00 PM - 2:00 PM - KEYNOTE PRESENTATION

Christian Kugel, VP, Consumer Analytics & Research, AOL
Presentation: Content Marketing: Analytics & Insights Reveal Best Practices.​

2:00 PM - 2:15 PM - Networking Break

2:15 PM - 3:15 PM - KEYNOTE PRESENTATION

Chris Goward, Founder and CEO, WiderFunnel and Author, You Should Test That!
Presentation: The Future Belongs to the Optimizers

3:15 PM - 3:30 PM - Closing Remarks

Full Session Descriptions:

Analytics & Insights Reveal Best Practices
Christian Kugel, VP, Consumer Analytics & Research, AOL
Over the past year, brands have increasingly turned to content marketing as a strategic pillar of their marketing communication mix. AOL has been activating and measuring the effectiveness of these programs for the past three years, and in doing so has built a normative dataset. In this session, Christian Kugel will share insights mined from that data - and answer the questions "Does content marketing work and how?" In addition, you will see the results from consumer research and campaign analytics, revealing the nature of why people use content and which metrics are meaningful. Ultimately, learn how brands can enhance content marketing efforts through applying these insights.

The Future Belongs to the Optimizers
Chris Goward, Founder and CEO, WiderFunnel and Author of You Should Test That! Today is the best time in history to be an evidence-led marketer. Data is available everywhere, tools are improving daily, and the business climate is data-friendly. You hold in your hand the keys to the kingdom. But, you must not squander the opportunity. It will be taken away unless you use it wisely. In this session, you’ll hear from Chris Goward, optimization thought-leader, how leading businesses are using optimization processes to gain dramatic revenue lift and insights. You’ll walk away with practical strategies to drive real, tested business results.

The Wallet Allocation Rule: Winning the Battle for Share
Lerzan Aksoy, PhD, Professor of Marketing, Fordham University and Co-author, The Wallet Allocation Rule presenting with 
Tim Keiningham, PhD, Chief Strategy and Client Officer, Rockbridge Associates, Co-author, The Wallet Allocation Rule Growth is the common goal of every organization. Sustainable growth begins with understanding customers’ needs and wants well. That is why many companies devote time and money to improving the customer experience. Unfortunately, the commonly used metrics to measure and manage the customer experience—such as customer satisfaction and Net Promoter Score—don’t link to what matters most: share of wallet (i.e., the percentage of spending in a category that customers give to a brand). Without this linkage, it is virtually impossible to make efforts to improve the customer experience pay off. The Wallet Allocation Rule® is a new, revolutionary and definitive approach that gives managers the ability to supplement their current tracking programs and successfully demonstrate accountability by linking their metrics to the spending customers allocate to their brands.

Telling Compelling Stories with Data
Dona Wong, Author of The Wall Street Journal Guide to Information Graphics 
We live in a data-driven world, where effective graphics are key to the delivery of information. When a graphical piece of information is done right, you can’t tell that there is design behind it - information flows to the viewer clearly and efficiently.

Dona Wong will demonstrate:

  • ​How to turn data into a compelling, persuasive story
  • How to use graphics effectively in your presentations
  • The Dos and Don’ts of information graphics — common pitfalls and how to avoid them 

Marketing and Finance Working Together to Create Value
Jim Meier, Senior Director, Marketing Finance, MillerCoors, Chicago Headquarters
As marketing-intensive companies strive to achieve world-class practices, a key enabler to achieve continuous improvement in marketing execution and related business performance is a healthy relationship between the Marketing and Finance functions.  Jim will discuss some of the activities and processes of MillerCoors relating to the interaction between Marketing and Finance with a specific focus on the “people-related” competencies and behaviors that must be considered in such an environment.

What is R, and what should a marketer know about it?
Chris Chapman, PhD, Senior Quantitative Experience Researcher, Google
R is rapidly becoming one of the most important statistical tools for data scientists. This high-level session will introduce R and discuss its pros and cons, including: What is R? Is it a statistics program or a programming language? How does one learn R? What are some reasons to use it, and not to use it? Chris will discuss those topics, demonstrate basic analyses in R, and answer your questions.

Marketing to People, not devices
Giri Iyengar, Chief Architect at AOL Platforms
Online advertising has the promise of being able to deliver highly customized messages to individuals -- messaging that engages with the target audience and resonated with them. However this promise remains unfulfilled due to several technical challenges. In this talk I'll outline some recent work that is helping us connect the dots and overcome these technical limitations and help us realize the dream of true People based Marketing. 

Content Intelligence: Lessons Learned at American Cancer Society
Colleen Jones, CEO, Content Science presenting with 
Melinda Baker, Director, Web Marketing, American Cancer Society
For more than 100 years, the American Cancer Society has worked relentlessly to save lives and create a world with less cancer. The Society helps people stay well, get well, and fight back against cancer through content marketing. Learn how the Society and Content Science partnered to modernize the renowned nonprofit's approach to content and analytics. Gain insights into the challenges of transforming a mix of analytics and data into actionable content intelligence.

Text and Sentiment Analysis for Research and Insights
Seth Grimes, Founder, Alta Plana Corporation
Text Analytics clocks in as the #4 ""emerging methods"" priority for market researchers in the 2015 GRIT (Greenbook Research Industry Trends) report. Only mobile surveys, online communities, and social media analytics poll higher... although of course text analytics is key to social media analytics done right, and to #5 priority Big Data analytics. Whether or not you're already applying text analytics and a specialized application, sentiment analysis, Seth Grimes' tutorial/overview -- covering motivations, methods, and applications -- will give you a firm grounding in the technologies and their use for leading-edge market research and consumer insights.

Attribution Analysis in Practice 
Roger Ares, VP of Analytics, Hyatt Hotel Corporation
Marketing managers in the digital space are facing challenges in trying to justify their investments, despite the plethora of data and software available to analyze the path-to-purchase.  Last-click attribution, which has had high-adoption in the industry, is being exposed as deficient because it ignores past touch points which assist in the acquisition of a customer.  This session will examine Fractional Digital Attribution modeling.  This type of modeling reduces last-click attribution bias and helps explain the impact of upper-funnel touch points.

Insights2020: Driving Customer-Centric Growth.
Chris Murphy, Chief Client Officer, Millward Brown North America

This session will preview the results of a groundbreaking initiative that the AMA is partnering on with the Millward Brown Vermeer, the ARF, Korn Ferry, LinkedIn, and the ANA. Insights2020 – Driving Customer-Centric Growth is an industry wide learning and growth initiative focused on providing business, marketing and insights leaders a strategic framework and practical guidelines to ensure that Insights and Analytics strategy, structure and capability are fully aligned to help drive customer centric growth. Insights2020 builds on the findings of the acclaimed Marketing2020 initiative of which the results were featured in the Harvard Business Review cover story The Ultimate Marketing Machine.

Does it Work? How to Truly Understand & Improve Marketing Effectiveness
Jason Burby, President, Americas, POSSIBLE

Author and digital agency leader Jason Burby shares insights from ‘Does It Work?’, his new book that outlines key principles to ensuring marketing effectiveness.  Burby will touch on a broad range of critical challenges facing brands today and ways to overcome those challenges.  He will prove that data can inspire creativity and call for marketers to measure what matters, guaranteeing you won’t look at a marketing campaign again without asking – Does it Work?

Create a Marketing Analytics Program for Success

It takes more than math alone to create a transformative marketing analytics program. In this master session with nationally honored leaders in marketing analytics effectiveness, learn what it takes to build the right marketing analytics team, align with the wider organization, and prime your analytics group for great results. Each of the panelists have been recognized by the Genius Awards, the highly prestigious awards for outstanding marketing analytics achievement.

Attendees will hear:

  • When, how, and from whom to elicit participation and buy-in
  • The right questions to ask to bring real-world realities into mathematical models
  • Critical steps for building organization-wide trust in analytical models and findings
  • Best practices for driving learnings adoption
  • How to leverage analytics success for a greater role for the marketing group

- and much more.

Bring Movie Storytelling Techniques to your Project
Ted Frank, Principal and Story Strategist at Backstories Studio
In this workshop, you’ll learn step-by-step how to turn your insights or strategy into a c-suite-ready story that will get you heard.

First you’ll learn about how to find the story in even complicated data and how to turn a boring slide into one that’s simple, powerful and visual.

Then we'll take it up a few notches and learn step-by-step how to turn a full project into a strategic story using techniques used in movies – movies that everyone loves. At each step, you’ll get a chance to apply these principles to your project.

Perfect for:  Those who present high- and mid-level presentations and do not want to do the same old powerpoint deck.

Connecting the Dots with the Cloud
Rob Lamb, Director, Customer Evangelism, Salesforce
Connecting the dots with the Cloud -  A 360 view of the customer to create customer success and opportunity should be a goal of every organization. Learn how innovative companies are unlocking the power of the people and data by leveraging cloud computing platforms, culture and courage to deliver a customer centric experience.

Shane AllorDirector of Sales & MarketingJW Marriott Scottsdale Camelback Inn
The Role of Data in relaunching a successful business – Camelback Golf Club – a case study

Data and analytics come in many shapes and forms.  But how do you select and use this data to be successful.  Camelback Golf Club identified, collected and used the appropriate data and analytics to turn a less than desirable golf club into a vibrant and profitable one. This is a case study of the path to success. 

Marcus Hearne, Director of Marketing for Watson Analytics, IBM Watson Analytics
Shifting to Digital and Measuring Success

IBM is a 100+ year old company and even old dogs have to learn new tricks sometimes. Many organizations have started to shift their marketing focus to digital efforts, where you can quickly measure success or failure and speak to individual customers directly and IBM is no different. Hear from Marcus Hearne, Director of Marketing of IBM Watson Analytics how new ideas, data, and analytics have driven the shift to digital marketing on his team. Learn how he is at the forefront of the digital movement occurring at IBM. 

Varsha Damle, Associate Director, Sales Effectiveness, ZS Pharma, A Division of Astra Zeneca
Driving Physician Targeting and New Product Introduction with Marketing Analytics at ZS Pharma, A Division of Astra Zeneca

Physician segmentation and targeting are critical to introducing a new product in a therapeutic area that is currently underserved, as it allows for hyper-focused sales and marketing to drive product adoption and revenue. Join the session to hear how ZS Pharma, a division of Astra Zeneca is using Alteryx for analyzing physician attributes around product and therapy needs, prescription behavior, and market access constraints to segment and  target  most valuable customers and tailor marketing promotions. Learn how Alteryx’ ability to handle large volumes of patient claims and prescription data, and its sophisticated suite of clustering algorithms made Alteryx ZS Pharma’s software of choice.


Rock Your Story: Numbers-Based Storytelling
Melanie Spring, Chief Inspiration Officer, Sisarina
Melanie Spring of Sisarina presented Rock Your Story: Storytelling with Numbers at the 2016 Analytics with Purpose Conference. She has been connecting with many of you on LinkedIn, and from the sounds of it, you are already rocking your stories. Many of you asked for her presentation slides, so here you are: Rock Your Story on Slideshare. Remember, when brainstorming your stories:
What is the point of the story?
How does the data help tell the story?
Why should those listening care?
What is the magic of that data?
How does it effect the humans?
How will the remember the data? 
Need more Melanie Spring love? Rock it with her anytime at Brands That Rock​, an exclusive group of hardcore entrepreneurs, executives, and marketers - free resources, workshops, and podcasts (coming soon!). 


Integrating the Art of Decision-Making and Science of Machine Learning – The Next-Gen Marketing Mix Modeling
Ajith Govind, Founder and CEO, Dextro Analytics with Manmit Shrimali, Founder and CEO, Dextro Analytics​

“Science without intuition is lame; intuition without science is blind.” – Albert Einstein

The primary objective of marketing mix modeling is to optimize efforts across channels and generate better ROI. But can you optimize the resources and predict the future with historical data only? With availability of wide range data, evolution of algorithms, and managerial experiences, traditional marketing mix modeling techniques are not able to fully translate data into implementable knowledge in today’s competitive landscape. The business problems have become much more complex, muddy and typically have lot of inter-relationships. On the other hand, data has evolved a lot in terms of variety, volume and velocity. Few of the multiple challenges that must be overcome are:

  1. Leveraging the interconnected universe of the broader industry problems.
  2. Creating holistic solutions that don’t ignore problems from different silos.
  3. Solutions which are self-learning and adaptive in nature to the dynamic market.
Few Key Outcomes:

  • Pros and cons of current and new approaches
  • The session will explain how new techniques have evolved over the years to accommodate the new reality we live in.
  • Case study on real-world application followed by best practices
  • How to use offline and online data into mix modeling?

​Keynote Speakers will include:

Presentation: Content Marketing: Analytics & Insights Reveal Best Practices
As Vice President of Consumer Analytics & Research for AOL, Christian oversees the market research and sales research teams at AOL. He’s responsible for infusing the voice of the consumer into the organization and developing new advertising ROI solutions. Additionally, he manages all primary quantitative and qualitative research at AOL, and his team is tasked with surfacing salient consumer and marketplace insights to the sales, product and content organizations.​ ​

Chris GowardChris Goward, Founder and CEO, WiderFunnel and Author of You Should Test That!
Presentation: The Future Belongs to the Optimizers
Chris Goward was one of the first people to look at online content and say, “You Should Test That!” From that revelation he founded WiderFunnel—the full-service marketing optimization agency that pioneered landing-page and conversion-rate optimization methods for companies such as Google, Electronic Arts, Iron Mountain, Magento and BuildDirect.com.​

In 2013, Chris authored “You Should Test That!“, his Amazon best-selling book that shows how leading companies are using marketing optimization techniques to dramatically lift their website revenue. It is recommended reading by thought-leaders like David Meerman Scott, Mitch Joel, Avinash Kaushik and Neil Patel as well as executives from Microsoft, Dell, Google and MarketingProfs.

Lerzan Aksoy, Ph.D., Professor of marketing at Fordham University and 
Tim Keiningham, Ph.D., is chief strategy and client officer at Rockbridge Associates, Inc. 

The Wallet Allocation Rule: Winning the Battle for Share
Growth is the common goal of every organization. Sustainable growth begins with understanding customers’ needs and wants well. That is why many companies devote time and money to improving the customer experience. Unfortunately, the commonly used metrics to measure and manage the customer experience—such as customer satisfaction and Net Promoter Score—don’t link to what matters most: share of wallet (i.e., the percentage of spending in a category that customers give to a brand). Without this linkage, it is virtually impossible to make efforts to improve the customer experience pay off. The Wallet Allocation Rule® is a new, revolutionary and definitive approach that gives managers the ability to supplement their current tracking programs and successfully demonstrate accountability by linking their metrics to the spending customers allocate to their brands.  

Other exciting speakers will include:

  • ​​Chris Chapman, PhD, Senior Quantitative Experience Researcher, Google​
    Presentation: What is R, and what should a marketer know about it?
  • Jim Meier, Senior Director, Marketing Finance, MillerCoors

This event has passed and is unavailable for registration.
Conference Location

JW Marriott Scottsdale Camelback Inn Resort & Spa
5402 East Lincoln Drive 
Scottsdale, Arizona 85253
Telephone: +1.480.948.1700 

Rates: $239.00 single/double occupancy (plus applicable state and local taxes, currently 13.17%. Taxes and fees are subject to change without notice) 

Optional Resort Fee: $29.00 per room, per night (plus applicable state and local taxes)
Resort fee includes:
High speed wireless internet in your guestroom
Unlimited local and domestic calls
Access to Spa fitness center, minimum 16 years of age (fitness only)
Overnight self-parking
15% off gift and clothing purchases at the Resort, Spa and Golf ships (excluding the Spa Skincare Shop)
Complimentary shuttle service to the Camelback Golf Club
Complimentary golf driving range use
Complimentary 2 hour tennis court use
Complimentary 2 hour bicycle rental

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.800.582.2169 and ask for the American Marketing Association Analytics Conference Room Block.

The reservation cut-off date is January 8, 2016.
The AMA has negotiated special group rates for the Analytics with Purpose Conference. You must make your hotel reservations by January 8, 2016 and properly identify yourself to qualify for the special group rate (based on availability). After January 8, 2016, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations within (3) days prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services and Accommodations
Please visit JW Marriott Scottsdale Camelback Inn Resort & Spa for a full list of services and features. 

Area Attractions and Events
Please visit Scottsdale Convention & Visitors Bureau for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

ADA 
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program
Delta
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Analytics with Purpose Conference in Scottsdale (Phoenix), AZ. The Delta Meeting Network discount is based on the booking class of your ticket.

R
eservations and ticketing are available by visiting Delta or by calling Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMMY9 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at +1.800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up. 
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at +1.800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Driving Directions 
From Phoenix Sky Harbor International Airport (PHX) – 9 miles
Take North 44th Street approximately 9 miles to where it curves into East McDonald Drive. Continue on East McDonald Drive to North Tatum Boulevard and turn left. Follow the boulevard to East Lincoln Drive and turn right. The resort will be on the left. 
From Rental Car Facilities: Turn Left on Sky Harbor Circle. Right on Buckeye Road. Left on 24th Street. Right on Glendale (becomes Lincoln Dr.) Resort is on the Left just past Tatum Blvd.

Transportation
Taxis are available at the Phoenix Sky Harbor International Airport. The average fare from the airport to the hotel is $40.00 (tip subject to guests’ discretion).

Parking 
Self-parking is available at the hotel for $10.00 per day (or included in the resort fee). Valet parking is also available for $10.00 per day (rates subject to change without notice). 
​T​o learn more about AMA Event Sponsorship opportunities, contact Lore Gil at lgil@ama.org or call 312.542.9033.​



 

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You'll find an editable letter to the boss here! (.PDF)

 

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Taking three or more team members to the 2016 Analytics with Purpose Conference?
Take advantage of our Group Price. Cost per person, regardless of AMA membership status is $1,000. Call AMA Customer Service - 800.262.1150 - to register today!

Too Busy? Join us for One Day!
We know you not everyone can be away for two days. If you can make it for one day, we want you there! Take advantage of our Day Rate and attend Monday OR Tuesday for $800. Call AMA Customer Service - 800.262.1150 - to register!

 

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