2015 Analytics with Purpose: ​Insights, Inspiration & Action

THE US GRANT, A Luxury Collection Hotel, San Diego
326 Broadway, San Diego, CA 92101
3/1/2015 12:00 PM - 3/3/2015 4:00 PM
Register before 2/3/2015 12:00 AM for early registration fee


Learn to use data & insights to drive action at THE analytics event of 2015​

Join the AMA this March in San Diego to connect with the industry's top analytical minds from Google, The Procter & Gamble Company, AOL, Inc., Whole Foods Market, Hostess Brands, Charles Schwab and many more! 

San Diego

You'll learn new ways of compiling, assessing and acting on data.  It’s must-know information for analysts and marketers in order to lead. And succeed.  Attendees will also learn about the tools, techniques and experiences directly from experts that are turning behavioral insight into advantage.​ 

>>ADDITIONAL PRE-CONFERENCE TUTORIAL OFFERINGS (.PDF) ​

​2015 Analytics with Purpose Keynote Speakers Include:

Amy AveryAmy Avery, Head of Data and Analytics, J. Walter Thompson North America​
Presentation: Making Insights Actionable


Justin CutroniJustin Cutroni, Analytics Evangelist, Google
Presentation: People Process and Platform - How to manage your digital Analytics practiceListen to a sneak peek of Justin's presentation here!

Ian DewarIan Dewar, CRM & Loyalty Manager, The North Face
Presentation: The jacket you didn't know you needed:​ How The North Face is using data, analytics and loyalty.

John FixJohn Fix, Consumer Market Research Analyst, The Procter & Gamble Company
Presentation: Using Text Analysis of Unstructured Data to Listen with Purpose


A. Charles ThomasA. Charles Thomas, Chief Data Officer, Wells Fargo & Company
Presentation: 
Transforming Data into Successful Decisions

 

Listen to a sneak preview of the following 2015 Analytics with Purpose presentations:

Participate in in-depth discussions on the following leading-edge industry topics:

Leveraging Analytics for Marketing Optimization

Using Text Analysis of Unstructured Data to Listen with Purpose

Resurrecting an Iconic American Brand Through Insightful Analytics

Efficiently Analyze Marketing Data with Tableau

How to Teach Your Data to Speak

SEE FULL AGENDA HERE! (PDF)

Group Rate: Take advantage of the 2015 Analytics with Purpose Group Pricing! Cost per person, regardless of AMA membership status is $1,000. Company/organization is required to send at least three attendees to be eligible for this rate. Call AMA Customer Service - 800.262.1150 - to register today!


All cancellations and requests for refunds must be submitted to the AMA via email at kmoran@ama.org. Cancellations received four weeks prior to or earlier than the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. ​Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date.

No refunds will be given as of February 16th.

A conference registra​tion may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaran​teed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company. 

Registration for or participation in the 2014 Analytics with Purpose and associated activities constitutes an agreement by the registrant to permit the AMA to the use and distribution (now and in the future) of the registrant or attendee's image and/or voice in photographs, videos, electronic reproductions, and audiotapes of such events and activities. For questions or concerns, please call 800.262.1150 or email info@ama.org.


DOWNLOAD THE FULL AGENDA HERE (.PDF) >> 

SUNDAY MARCH 1st - 

12:00 PM - 2:00 PM - TUTORIALS A AND B - these sessions are optional and additional to conference registration.

A. Marketing Analytics Essentials - Doug Bowman, PhD,  Professor of Marketing & Co-Director, Emory Marketing Analytics Center, Emory University’s Goizueta Business School
B. Efficiently Analyze Marketing Data with Tableau - Ross Perez, Website Marketing Manager, Tableau Software

​​2:00 PM - 2:45 PM - BREAK

2:45 PM - 4:45 PM - TUTORIALS C,D AND E - these sessions are optional and additional to conference registration.

C. Marketing Mix Modeling 101 - Doug Bowman, PhD,  Professor of Marketing & Co-Director, Emory Marketing Analytics Center, Emory University’s Goizueta Business School
D. Optimizing the brand experience Combining Surveys and Behavioral Data for More Predictive Results - Jeffrey Henning, PRC, President, Researchscape International
E. The A/B/C’s of Marketing Experiments - Elea Feit, PhD, Assistant Professor of Marketing, Drexel University​

​5:00 PM - 6:00 PM - WELCOME RECEPTION

MONDAY MARCH 2nd

7:45 AM - 8:30 AM - BREAKFAST

8:30 AM - 8:45 AM - WELCOME AND OPENING REMARKS

8:45 AM - 9:45 AM - KEYNOTE PRESENTATION - Wells Fargo & Company

Transforming Data into Successful Decisions - A. Charles Thomas, Chief Data Officer, Wells Fargo & Company


10:00 AM - 10:45 AM - CONCURRENT SESSIONS

11:15 AM - 12:00 PM - CONCURRENT SESSIONS

12:00 PM - 1:00 PM - NETWORKING LUNCH

1:00 PM - 1:45 PM - CONCURRENT SESSIONS

2:15 PM - 3:00 PM - CONCURRENT SESSIONS

3:30 PM - 4:30 PM - KEYNOTE PRESENTATION - The Procter & Gamble Company

Using Text Analysis of Unstructured Data to Listen with Purpose - John Fix, Consumer Market Research Analyst, The Procter & Gamble Company


5:00 PM - 6:30 PM - EVENING RECEPTION AT THE HOTEL PALOMAR SUMMER SALT POOL DECK!

TUESDAY MARCH 3rd

7:45 AM - 8:30 AM - BREAKFAST

8:30 AM - 8:45 AM - WELCOME AND OPENING REMARKS

8:45 AM - 9:45 AM - KEYNOTE PRESENTATION - Google

People, Process and Platform: How to Manage your Digital Analytics Practice - Justin Cutroni, Analytics Evangelist, Google Listen to a sneak peek of Justin's presentation here!​

10:00 AM - 10:45 AM - CONCURRENT SESSIONS

11:15 AM - 12:00 PM - CONCURRENT SESSIONS

12:00 PM - 1:00 PM - NETWORKING LUNCH

1:00 PM - 2:00 PM - KEYNOTE PRESENTATION - JWT North America

Making Insights Actionable - Amy Avery, Head of Data and Analytics, J. Walter Thompson North America

2:15 PM - 3:15 PM - KEYNOTE PRESENTATION - The North Face

The jacket you didn't know you needed: How The North Face is using data, analytics and loyalty to deliver the right message, at the right time, for the right product. - Ian Dewar, CRM & Loyalty Manager, The North Face

This event has passed and is unavailable for registration.

The US Grant, A Luxury Collection Hotel, San Diego

Conference Location

THE US GRANT, 

A Luxury Collection Hotel, San Diego

326 Broadway

San Diego, CA 92101

Phone: 1 619.232.3121 

Reservations: 1 866.837.4270

A San Diego Icon since 1910, THE US GRANT San Diego hotel, is situated in the city's lively and historic downtown Gaslamp Quarter, just steps from top shopping, dining, and entertainment, and a short drive from the destination's world-renowned beaches, museums and family attractions.

Rates: 

$225.00 Single/Double occupancy (plus applicable state and local taxes, currently 12.59%. Taxes and fees are subject to change without notice.) 

Rates are based on availability.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

RESERVE A ROOM NOW

Or contact THE US GRANT Reservations Department directly at 1 866.837.4270 and ask for the AMA Analytics Conference room block. 

The reservation cut-off date is January 30, 2015.

The AMA has negotiated special group rates for the Analytics with Purpose Conference. You must make your hotel reservations by January 30, 2015 and properly identify yourself to qualify for the special group rate (based on availability). After January 30, 2015, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card or deposit in the amount of (1) one night’s room and tax for each confirmed room will be due at time of booking. Cancellations made after 4:00 p.m. hotel time (72) seventy-two hours prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 3:00 p.m., and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early will be assessed an early departure fee of (1) one night’s room and tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services and Accommodations

Please visit THE US GRANT, A Luxury Collection Hotel, San Diego for a full list of services and features. 

Area Attractions and Events

Please visit San Diego Tourism Authority for area information.

Conference Attire

Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

ADA 

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program

Delta
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Analytics with Purpose Conference in San Diego, CA. The Delta Meeting Network discount is based on the booking class of your ticket.

Reservations and ticketing are available by visiting Delta 
or by calling Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMKXL in the box provided on the Search Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.  

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up. 
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Directions to Hotel
Centrally located in the heart of downtown San Diego, THE US GRANT is easily accessible by air, land, and sea. San Diego International Airport-Lindbergh Field (SAN) is the recommended airport, with nearly 300 daily departures. Located just 2.7 miles away, the airport is an approximate ten-minute drive from the hotel.

From East
Follow Interstate 805 South to Interstate 8.
Follow I-8 to Highway 163 South.
Follow Highway 163 South toward downtown San Diego.
At the end of Highway 163, enter Downtown.
Turn right on B Street.
Turn left onto 4th Avenue.
The hotel will be on the right. The valet parking entrance is directly after C Street.

From San Diego International Airport-Lindbergh Field
Exit the airport in the right lane.
Turn left onto Harbor Drive.
Turn left onto Broadway.
Follow Broadway ten blocks to 3rd Avenue.
Turn left onto 3rd Avenue.
The hotel valet entrance will be on the immediate right.

From South
Follow Interstate 5 North.
Exit at 6th Avenue, heading south.
Turn right onto B Street.
Turn left on 4th Avenue.
The hotel will be on the right. The valet parking entrance is directly after C Street.

From North
Follow Interstate 5 South.
Exit at Civic Center/Front Street.
Take the left fork towards 2nd Avenue.
Turn right on 4th Avenue.
The hotel will be on the right. The valet parking entrance is directly after C Street.

Transportation
SuperShuttle provides shared van transportation to and from the San Diego International Airport-Lindbergh Field (SAN). Fares are approximately $8.00 one-way (subject to change without notice). To make reservations or for more information, please call 1 800.BLUEVAN (1 800.258.3826). 

Taxis are available at the arrival gate of the San Diego International Airport. The average fare from the airport to the hotel is $18.00, with tip subject to guests’ discretion.

Parking at the Hotel
On-site, 24-hour valet parking is available for guests of THE US GRANT for a fee of $42.00 per night with unlimited in and out privileges (subject to change without notice).

​​To learn more about AMA Event Sponsorship or Exhibition opportunities, contact Lore Gil at lgil@ama.org​ or call 312.542.9033.​


ANALYTICS PARTNERS

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 Listen here for a sneak peek!

 
 

 Featured Speakers

 
 

 Why Attend

 

"The topics were thought-provoking and speakers were dynamic!"

- 2014 Analytics with Purpose Attendee

"I liked the networking opportunities and real life examples of what did and didn't work." 

- 2014 Analytics with Purpose Attendee​

"The presentations were thought provoking and created debate!"

- 2014 Analytics with Purpose Attendee