American Marketing Association's 2014 Annual Conference: Inspired Marketing

Sheraton New Orleans
New Orleans, LA 70130
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

Photo highlights from the AMA's 2014 Annual Conference:
AMA's 2014 Annual Conference

Inspiration was abundant at the
AMA's 2014 Annual Conference!

​Over 400 marketing peers & thought leaders flocked to New Orleans this fall as the AMA provided inspiration, focus and motivation to help marketers deliver top results! 

The American Marketing Association's Annual Conference inspires marketers with rich content and expert insights from some of the nation's best marketing minds. Attendees left up-to-date on the latest evolution of strategies and innovations.



2014 Annual Conference Speakers Included: 

Deb Berman, CMO, JCPenney
Presentation: Restoring Faith & Footsteps: The JCPenney Turnaround – What Doesn’t Kill Us Makes Us Stronger
Kevin Bishop, VP, IBM ExperienceOne Customer Engagement Solutions
Presentation: Engaging at the speed of life: Better customer Experiences deliver better business results

Pam Forbus​, Vice President, Strategic Insights, PepsiCo - Frito-Lay
Presentation: Marketing and Insights as Organizational Change Agents

Kristin Muntean, Consumer and Retail Marketing | Strategist 
Presentation: Beating the Odds:  Delivering Successful Innovation


Our extraordinary lineup of speakers included great marketing minds from companies such as OgilvyREDKraft Foods, Google Cloud PlatformBrainJ​uicer, Mintel, Brains on Fire, Snap-on Tools and more!


Listen to a sneak peek of 2014 Annual Conference presentations below:

Who Should Attend:

Marketing leaders in digital, creative, analytics, branding and insights alike! The AMA’s Annual Conference attendees are mid-career to more experienced decision makers and marketing professionals that represent a wide spectrum of cross-vertical industries.


This year's esteemed planning committee that included:


Cancellation and Photo Policies

All cancellations and requests for refunds must be submitted to the AMA via email at

Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.

Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to at least two weeks prior to the event start date.


A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.

Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials. For questions or concerns, please call 800.262.1150 or email



At-a-Glance Agenda:

Tuesday, September 30

10:00 am - 6:00 pm - Registration Open

12:00 pm - 2:00 pm - Tutorial A & B

​2:00 pm - 2:45 pm  - Break

2:45 pm - 4:45 pm - Tutorial C & D

​​5:00 pm - 6:00 pm - Welcome Reception

Wednesday, October 1

8:00 am - 9:00 am - Breakfast

9:00 am - 9:15 am - Opening Remarks

9:15 am - 10:15 am - Keynote Presentation

​​10:15 am - 10:30 am - Networking Break

10:30 am - 11:15 am - Concurrent Sessions

  • Social Media Intelligence, Wendy Moe, Professor of Marketing & Director of the MS in Marketing Analytics, University of Maryland​

  • Marketing's Path to the Boardroom, Carla Hendra, Global Chairman, OgilvyRED​

  • Wanna Fika? Peter Borowski, Head of Design, Kraft Foods​

11:15 am - 11:30 am - Networking Break

11:30 am - 12:15 pm - Concurrent Sessions

12:15 pm - 1:15 pm - Networking Lunch

1:15 pm - 2:00 pm - Concurrent Sessions

2:00 pm - 2:30 pm - Networking Br​eak

2:30 pm - 3:30 pm - C-Suite Panel Discussion

3:30 pm - 3:45 pm - 4 Under 40 & Hardin Awards Presentation

3:45 pm - 4:45 pm - Keynote Presentation

  • ​Restoring Faith & Footsteps: The JCPenney Turnaround - What Doesn't Kill us Makes us Stronger, ​Deb Berman, CMO, JCPenney

4:45 pm - 6:45 pm - Evening Reception

Thursday, October 2​

8:00 am - 8:45 am - Breakfast

8:45 am - 9:00 am - Opening Remarks

9:00 am - 10:00 am - Keynote Presentation

  • Engaging at the Speed of Life: Better Customer Experiences Deliver Better Business Results, Kevin BishopVP, IBM ExperienceOne

10:00 am - 10:15 am - Networking Break

10:15 am - 11:00 am - Concurrent Sessions

  • Redefining World-Class Innovation: Lessons from the Most Innovative Companies, Andrew Taylor, Partner & Managing Director, The Boston Consulting Group

  • Claiming a seat at the Strategy Table, David Cumberbatch, Chief Corporate Ventures Officer, ACT, Inc.

  • Find Your Happy Place, Katie Das, Global Marketing Manager, Diversey Consulting, Sealed Air

​11:00 am - 11:30 am - Networking Break

11:30 am - 12:15 pm - Concurrent Sessions

12:15 pm - 1:15 pm - Networking Lunch

1:15 pm - 2:00 pm - Concurrent Sessions

2:00 pm - 2:15 pm - Networking Break

2:15 pm - 3:15 pm - Keynote Presentation

  • Beating the Odds: Delivering Successful Innovation, Kristin Muntean, Consumer & Retail Marketing | Strategist

3:15 - 3:30 pm - Closing Remarks

This year's event boasts an esteemed planning committe that includes:

Limited Sponsorship and Exhibit opportunities available!

Contact Lore Gil at or 312.542.9033 for more information.

Follow us at #AMAannual​

The 2014 Annual Conference extraordinary lineup of speakers include: 
Registration is not available at this time.

Conference Location
Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130
Phone: 1 504.525.2500
Fax: 1 504.595.5552
Reservations: 1 888.627.7033

Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street, Mardi Gras parades, Jazz Fest activities, Harrah’s Casino, the Ernest M. Morial Convention Center, the Aquarium of the Americas, IMAX Theater, Riverwalk Marketplace and the assortment of renowned restaurants and live music clubs of the Vieux Carré.

Room Rates:
$199.00 Single/Double Occupancy
$239.00 Club Level Single/Double Occupancy
(plus applicable state & local taxes, currently 14.75% + $3.00 occupancy tax per room per night, subject to change without notice)

Rates are based on availability.

Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.


Or call Sheraton New Orleans Reservations at 1 504.525.2500 or 1 888.627.7033 and ask for the AMA 2014 Annual Marketing Conference room block.  

The reservation cut-off date is August 29, 2014.
The AMA has negotiated special group rates for the American Marketing Association 2014 Annual Marketing Conference. You must make your hotel reservations by August 29, 2014 and properly identify yourself to qualify for the special group rate. After August 29, 2014, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A deposit equal to (1) one night’s stay is required to hold each reservation. Such deposit shall serve to confirm the reservation for the date(s) indicated, and upon check-in, shall be applied to the first night of the reserved stay. The deposit is refundable if cancellation notice is received at least seventy-two (72) hours prior to arrival and a cancellation number is obtained. 

Check in time is 3:00pm, and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of one night’s room and tax. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services & Accommodations
Please visit the Sheraton New Orleans for a full list of services & features.

The Link@Sheraton, located in the lobby of the Hotel, provides registered guests with complimentary high speed internet access, printing capabilities, docking stations for laptops and more. Use of the Link is complimentary for registered guests 24 hours a day.  
Standard rates apply for daily high speed internet access in guestrooms.

Area Attractions, Events and Tourism
Please visit the New Orleans Convention and Visitors Bureau for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

American Marketing Association has partnered with American Airlines to provide our attendees a 5% discount for the Annual Marketing Conference in New Orleans, LA (MSY). A travel window is valid 3 days before and after each meeting.

You can easily access American’s fares and apply this discount by going to American Airlines to book your flight. Place the below Promotion Code in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code.
You may also call 1 800.433.1790 to book your flights, please refer to the Authorization Number below when you call. Please note there is a reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

Promotion Code: 4194BQ
Destination City: New Orleans, LA (MSY)

Are you an AAdvantage member? Enroll now.

Tower Travel
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Area Airport
Louis Armstrong New Orleans International Airport (MSY)
Distance from hotel: 15 miles
Drive time: 20-25 minutes depending on time of day & traffic
Directions: Take Interstate 10 Downtown/East/Slidell to the New Orleans Business District, exiting at Poydras St. Continue on Poydras St. to Camp St. Turn left on Camp St. Go 3 blocks & the hotel will be on the right side on the corner of Camp & Canal.

From East
Take Interstate 10 West to the Canal Street Exit #235B.
Turn right on Canal Street.
The hotel is about 10 blocks down on the right side (at the corner of Camp Street).

From North
From the Causeway exit, take Interstate 10 East to the New Orleans Business District.
Continue to the Poydras Street exit.
Follow Poydras Street for approximately 8 blocks.
Turn left on Camp Street.
Continue on Camp Street for approximately 3 blocks.
The hotel will be on the right.

From South
Take Highway 90 to the Westbank Expressway.
Proceed on the Westbank Expressway to the Crescent City Connection (approximately 10 miles).
From the right lane, exit at Camp Street (8 red lights).
Turn right on Canal Street.

Taxi Cabs
Taxis are readily available at the Louis Armstrong New Orleans International Airport. Rates are approximately $35.00 one-way from the airport to the Sheraton New Orleans (rates are subject to change without notice). The hotel Doorman will be happy to assist you with taxis during your stay.

Shuttle Service
You may reserve shared ride shuttle service between the Sheraton New Orleans Hotel and Louis Armstrong International Airport through New Orleans Airport Shuttle. Rates are $20.00 per person one way / $38.00 per person roundtrip (subject to change without notice). Please call 1 504.522.3500 for information or make reservations online at least 24 hours prior to your flight departure time at Sheraton New Orleans Hotel Airport Shuttle.

Streetcar Transportation
The Hotel is also located right on the Streetcar line which provides easy transit along Canal Street, St. Charles Avenue, and the Riverfront. One-way cost: $1.25 (subject to change without notice).

Parking at the Hotel
Valet parking service is available on a first come first serve basis (spaces are limited and oversized vehicles are not permitted). Vehicles are secured in a covered garage adjacent to the Hotel. The overnight parking rate for cars is $38.00 plus tax per night (subject to change without notice).

​Limited Sponsorship & Exhibition Opportunities!  To learn more about the Annual Marketing Conference programs, contact Lore Gil at or call 312.542.9033.








352 Inc.

Analytics Quotient

Borders, Inc.

Cardinal Web Solutions



JMP software from SAS

MFour Mobile Research

Oracle Marketing Cloud

SIS International Research



West Virginia University Integrated Marketing Communications Online Graduate Program​



Customized sponsorship programs are also available!

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