Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum find a network of colleagues who are serious about developing tools that can solve the next generation of problems in the field of marketing.
New hands-on sessions, focusing on repeatable research, will make sure you leave with practical takeaways--and the right code--for applying sophisticated methodologies and quantitative techniques to support strategic marketing decisions.
At the ART Forum, you’ll find a community not only dedicated to advancing their research skills, but also ready to help support each other through the process. This in an intimate event where you’ll have access to speakers and other smart minds throughout the entire event.
2017 Program Committee
Chris Chapman, PhD - Chair
Senior Quantitative Experience Researcher, Google
Assistant Professor of Marketing, Brigham Young University
Assistant Professor of Marketing, Drexel University
CRO, ACT-Market Research Solutions
Senior Research Statistician Developer, JMP Software
Assistant Vice President, Enterprise Data & Analytics Office, USAA
Assistant Professor, University of California, Los Angeles
Who Attends This Conference
Since its inception in 1990, the conference has focused on how sophisticated methodologies and quantitative techniques can support strategic and tactical marketing decisions. The attendees are experienced research practitioners who use advanced methods, and marketing academics interested in industry problems.
Nominations close April 7, 2017
Do you know a marketing
practitioner who has demonstrated outstanding leadership and sustained impact
on advancing the evolving profession of marketing research over an extended
period of time? Nominate them today for
the Charles Coolidge Parlin Marketing Research Award! Established
as a memorial to Charles Coolidge Parlin, who is recognized as a founder of
marketing research, The Parlin Award is today a preeminent national honor. Previous winners of this prestigious award
include Robert Wood Johnson, Peter Drucker, Arthur C. Nielsen, George Gallup,
August A. Busch III, Paul E. Green, Philip Kotler, and Robert J. Lavidge, among
many other distinguished academics and practitioners.
Nominations close April 7, 2017. For more information and to
submit your nomination, please visit our website.
Nominations Close April 7, 2017
Do you know a marketing
practitioner or academic who has devised and successfully implemented a
research/insight procedure that has practical implication for use by
others? Nominate them today for the Robert J. Lavidge Global Marketing Research
Prize! Established in 1999, the Robert J. Lavidge Award
distinguishes a leader in marketing research/marketing insight and recognizes
significant advancement in the field. A
prize of $5,000 will be granted to the recipient of this award.
Nominations close on
April 7, 2017! For more information and
to submit your nomination, please visit our website.
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must be submitted to the AMA via email to email@example.com Cancellations
received four weeks prior to the event start date will receive a refund minus a
$150 early cancellation fee. Cancellations received after that date will
receive a refund minus a $300 late cancellation fee. Registrants wishing to cancel may send
someone to take their place without penalty if they send a written request with
the replacement person’s name to firstname.lastname@example.org at leas two weeks prior to the event start date. No refunds will be given after June 11, 2017.
A conference registration may not be
shared by two or more individuals. Space is limited and on-site
registration cannot be guaranteed. Separate cancellation policies may
exist for pre-conference programs, tutorials, and other associated
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Please note: Any hotel room
booked outside the AMA negotiated block of rooms will not be reimbursed
for expenses, including the need to cancel the event.