2018 Advanced Research Techniques (ART) Forum

Ohio State University
Columbus, OH 43210
6/21/2018 8:00 AM - 6/22/2018 5:00 PM
Register before 5/24/2018 11:59 PM for early registration fee

Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum find a network of colleagues who are serious about developing tools that can solve the next generation of problems in the field of marketing. 

New hands-on sessions, focusing on repeatable research, will make sure you leave with practical takeaways--and the right code--for applying sophisticated methodologies and quantitative techniques to support strategic marketing decisions.

At the ART Forum, you’ll find a community not only dedicated to advancing their research skills, but also ready to help support each other through the process. This in an intimate event where you’ll have access to speakers and other smart minds throughout the entire event.

2018 Advanced Research Techniques Forum Full Schedule - TBA

2018 Schedule At A Glance - TBA​

2018 Program Committee

Greg Allenby - Chair

Helen C. Kurtz Chair in Marketing, The Ohio State University

Jeff Dotson
Associate Professor of Marketing, Brigham Young University

Elea Feit
Assistant Professor of Marketing, Drexel University


Who Attends This Conference

Since its inception in 1990, the conference has focused on how sophisticated methodologies and quantitative techniques can support strategic and tactical marketing decisions. The attendees are experienced research practitioners who use advanced methods, and marketing academics interested in industry problems.

AMA Cancellation Policies​

Thursday, June 21, 2018

I.  Details to follow


Friday, June 22, 2018

I.  Details to follow

​Call for Presentations: Deadline is February 12, 2018

The 29th ART Forum features practitioner and academic presentations on techniques useful to marketing researchers.  It encompasses traditional topics such segmentation, targeting and positioning and embraces new frontiers of text data, field experiments and big data analytics for improving business performance.  Practitioners coming to the ART Forum will learn about new solutions and academics  will learn about new problems and practitioners will learn about new solutions. 

The ART Forum has historically been a rich venue to advance the science and practice of marketing thought.The program committee for this year's conference is Greg Allenby from Ohio State, Jeff Dotson from BYU and Elea Feit from Drexel University.  They encourage you to submit proposals for presentation for this year's conference.  In keeping with past ART Forum conferences, we continue to value solutions and source code that can be shared among participants (i.e., so sales presentations, please!).  We look forward to hear from you.

Greg Allenby, Conference Chair


Presentations may be scheduled for 15-45 minutes as the committee finds appropriate. A proposal should:

  • Demonstrate an innovative and methodologically rigorous approach;

  • Integrate a marketing problem with one or more analytic methods;

  • Clearly communicate methods and practical benefits;

  • Provide explicit and useful conclusions and recommendations for practitioners and academics.

Papers must be legitimate research offerings, and not sales presentations or pitches for proprietary methods.



Please submit your presenation/paper proposals using the following outline, describe your paper in 800 words maximum (total for items 4 – 7).

1. Title of the proposed paper.

2. Names of authors.

3. Specification of the research methods and techniques used (type of data, modeling approach, etc.).

  • What are the data sources (simulated data, choice model observations, survey, market basket, etc.)?
  • With respect to analytic methods or programs: are they (1) commercially available, (2) privately available (consultancy proprietary or custom programming), or (3) available as open/shared source?

4. Status of Research: Proposed, underway or complete (including forthcoming/recently published).

5. Relevance and Importance: Reasons why the proposed paper will be of interest and practical value to the ART Forum audience of advanced research practitioners and academics.

6. Take-Home Materials: Materials that will be provided as guides for conference attendees to implement the methods. Examples of potential take-home materials includes working papers, sample code, and/or how-to implementation guides. Will you share your code or procedure, plus example data (synthetic data is OK), such that attendees can easily recreate an analysis of the type you demonstrate? (These materials are not required at time of proposal submission, but will be required with the draft presentation.)

7. Presentation Format: (1) Research presentation; (2) Software, Code, or Method demonstration; (3) Poster.

8. Requested Amount of Time: 15 minutes (brief paper or demonstration), 30 minutes (extensive paper), 45 minutes (keynote or review paper), or NA (poster).

9. References: If available, please list (selected) earlier work by the authors to provide a context for the contribution; if applicable, please list other conferences where this paper has been presented.

10. Promotional description of your presentation (4-5 sentences) that will be used in program materials if accepted.

Please send submissions by February 12, 2018 as .DOC files with the subject line: 2018 ART Forum Submission to: Matt Weingarden, mweingarden@ama.org



The 2016 Program> is a good guide to the kinds of papers that appear at ART Forum. Additionally, here is a quick list of papers that have been honored as top papers at past events:
  • “Buy Till You Die” to Improve Operational Efficiency: Realigning the Sales Force Using the BG/NBD. Steven Lerner, Peter Fader, Bruce Hardie (2012)
  • Consumer Preference Elicitation of Complex Products using Support-Vector-Machine (SVM) Active Learning. Lan Luo, Dongling Huang (2012)
  • Developing an Advanced Preference Based Simulator – A Flexible and Scalable Approach Using Rand the Amazon Elastic Compute Cloud. Charles Carpenter, Jeffrey Dumont, Nelson Whipple (2012)
  • Models of Sequential Evaluation in Best-Worst Choice Tasks. Tatiana Dyachenko, Rebecca Walker Naylor, Greg M. Allenby (2013)
  • Monitoring Shifts in Product Feature Importance via Trends in Online Searches. Ye Hu, Rex Yuxing Du, Sina Damangir (2014)
  • Beyond Pairwise Similarity: The Category Covering Problem for the Analysis of Sorting Task Data in Marketing Research. Simon J. Blanchard, Wayne S. DeSarbo, Daniel Aloise (2015)


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Conference Location

The Blackwell Inn and Pfahl Conference Center
2110 Tuttle Park Place
Columbus, OH 43210
Telephone: +614.247.4000
Reservations: +1.866.247.4003

A simple craftsman design aesthetic, upscale accommodations, and contemporary amenities to keep you comfortable and pampered are just a few of the reasons our hotel is unparalleled in Columbus. The Blackwell Inn and Pfahl Conference Center offers 151 elegantly designed guestrooms, 20,000 square feet of sophisticated meeting and event centers, complimentary airport transportation, and a convenient location close to downtown Columbus’ arts and entertainment district. And we’re the only hotel on The Ohio State University campus, allowing easy access to sporting venues, recreational facilities, and other campus highlights..

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the ART Forum in Columbus, OH. The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now​ 
or call Delta Meeting Network Reservations at +1.800.328.1111.  When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 am - 7:00 pm CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 am - 7:00 pm CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

​Sponsor & Exhibition Opportunities: 

To learn more about AMA Sponsorship opportunities, please contact Andrew Nelmes at anelmes@ama.org or call 312.542.9088.​

Customized partnerships are also available!

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 Why Attend


"The ART Fourm has helped me gain proficiency in hierarchical Bayes methods, segmentation, and probability models.  I apply these methods in every project I conduct!"
Past ART Forum Attendee

"The ART Forum helped me develop from a textbook statistician to a creative market researcher."
Past ART Forum Attendee

 "The ART Forum provides a great opportunity to network with marketing research practitioners that are working on interesting problems."
Past ART Forum Attendee


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