2017 Advanced Research Techniques (ART) Forum

Hyatt at Olive 8
1635 8th Avenue, Seattle, WA 98101
6/25/2017 8:00 AM - 6/28/2017 5:00 PM
Register before 5/25/2017 11:59 PM for early registration fee

Data scientists, marketing professionals and academics attending the Advanced Research Techniques (ART) Forum find a network of colleagues who are serious about developing tools that can solve the next generation of problems in the field of marketing. 

New hands-on sessions, focusing on repeatable research, will make sure you leave with practical takeaways--and the right code--for applying sophisticated methodologies and quantitative techniques to support strategic marketing decisions.

At the ART Forum, you’ll find a community not only dedicated to advancing their research skills, but also ready to help support each other through the process. This in an intimate event where you’ll have access to speakers and other smart minds throughout the entire event.

2017 Program Committee


Chris Chapman, PhD - Chair
Senior Quantitative Experience Researcher, Google

Marc Dotson
Assistant Professor of Marketing, Brigham Young University

Elea Feit
Assistant Professor of Marketing, Drexel University

Joseph Retzer
CRO, ACT-Market Research Solutions

Melinda Thielbar
Senior Research Statistician Developer, JMP Software

Robert Welborn
Assistant Vice President, Enterprise Data & Analytics Office, USAA

Robert Zeithammer
Assistant Professor, University of California, Los Angeles


Who Attends This Conference

Since its inception in 1990, the conference has focused on how sophisticated methodologies and quantitative techniques can support strategic and tactical marketing decisions. The attendees are experienced research practitioners who use advanced methods, and marketing academics interested in industry problems.

Charles Coolidge Parlin Marketing Research Award Nominations Due

Nominations close April 7, 2017

Do you know a marketing practitioner who has demonstrated outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time?  Nominate them today for the Charles Coolidge Parlin Marketing Research Award!  Established as a memorial to Charles Coolidge Parlin, who is recognized as a founder of marketing research, The Parlin Award is today a preeminent national honor.  Previous winners of this prestigious award include Robert Wood Johnson, Peter Drucker, Arthur C. Nielsen, George Gallup, August A. Busch III, Paul E. Green, Philip Kotler, and Robert J. Lavidge, among many other distinguished academics and practitioners.

Nominations close April 7, 2017.  For more information and to submit your nomination, please visit our website

Robert J. Lavidge Global Marketing Research Prize Nominations Due

Nominations Close April 7, 2017

Do you know a marketing practitioner or academic who has devised and successfully implemented a research/insight procedure that has practical implication for use by others?  Nominate them today for the Robert J. Lavidge Global Marketing Research Prize!  Established in 1999, the Robert J. Lavidge Award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in the field.  A prize of $5,000 will be granted to the recipient of this award.

Nominations close on April 7, 2017!  For more information and to submit your nomination, please visit our website. ​


Cancellation Policy

All cancellations and requests for refunds must be submitted to the AMA via email to cchun@ama.org Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee.  Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at leas two weeks prior to the event start date.  No refunds will be given after June 11, 2017.

A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.  Registration for or participation in this conference constitutes an agreement by the registrant to permit the AMA to the use and distribution (now and in the future) of the registrant or attendee's image and/or voice in photographs, videos, electronic reproductions, and audiotapes of such events and activities. For questions or concerns, please call 800.262.1150 or email info@ama.org.

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event

Confirmed Session Participants(note schedule is not final)​

2017 Advanced Research Techniques Forum - Session Participants to Date​​

Already registered on site? Please log in first in the upper right corner of the site before proceeding.

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Conference Location

Hyatt at Olive 8
1635 8th Avenue
Seattle, WA 98101
Telephone: +1.206.695.1234
Reservations: +1.888.421.1442

The luxury downtown Seattle hotel features upscale amenities and chic accommodations with beautiful views of the city. Located near the Seattle Seahawks stadium, the spaces exude a Pacific Northwest spirit and offer guests an eco-friendly environment for relaxing, dining, and exploring. Hyatt at Olive 8 is the new standard for green luxury hotels in Seattle.
The stunning hotel is walking distance to Seattle’s most famous attractions, shopping and restaurants. A few blocks outside the magnificent glass doors are historic Pike Place Market and the Puget Sound.

Room Rates:
$259.00 king bed, single/double occupancy per night
$274.00 two beds, single/double occupancy per night
Rates are subject to applicable state and local taxes, currently 15.6% and $2.00 tourism assessment fee (subject to change without notice).

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call reservations at +1.888.421.1442 and ask for the American Marketing Association room block.

The reservation cut-off date is Thursday, May 25, 2017.
The AMA has negotiated special group rates for the ART Forum. You must make your hotel reservations by May 25, 2017 and properly identify yourself (American Marketing Association) to qualify for the special group rate, based on availability. After May 25, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card or deposit in the amount of (1) one night’s room and tax for each confirmed room will be due at time of booking. Cancellations made after 3:00 pm PST the day prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 4:00 pm, and check out is at 12:00 pm. Anyone arriving earlier than 4:00 pm will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services and Accommodations
Please visit Hyatt at Olive 8 for a full list of services and features.

Area Attractions and Events
Please go to Visit Seattle for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the ART Forum in Seattle, WA (SEA). The Delta Meeting Network discount is based on the booking class of your ticket.

Reservations and ticketing are available by visiting Delta 
or by calling Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 am - 7:00 pm CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 am - 7:00 pm CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

From Sea-Tac Airport:
Follow signs I-5 Northbound. Continue on I-5 North for 14 miles. Exit from the left lane at Seneca Street. Right on Sixth Avenue. Right on Pike Street. Left on Eighth Avenue. Continue forward through Pine Street. Hyatt at Olive 8’s entrance is the second driveway on the left.

From I-5 North Bound:
Exit from the left lane at Seneca Street. Right on Sixth Avenue. Right on Pike Street. Left on Eighth Avenue. Continue forward through Pine Street. The entrance to our downtown Seattle WA hotel is the second driveway on the left.

From I-5 South Bound:
Take the Union Street Exit. Continue forward onto Union Street. Turn right on Seventh Avenue. Right on Pike Street. Left on Eighth Avenue. Continue forward through Pine Street. The Hyatt at Olive 8 entrance is the second driveway on the left.

From I-90 West Bound:
Merge onto I-5 North via Exit #2c toward Madison Street/Convention Center/Vancouver, BC. Take Madison Street/Convention Center exit. Follow exit forward onto Seventh Avenue. Right on Madison Street. Left on Eighth Avenue. Continue forward through Pine Street. The entrance to our Seattle WA downtown hotel is the second driveway on the left.

Taxis are readily available at Sea-Tac International Airport. The trip to the hotel is approximately $55.00. The return trip to the airport from downtown Seattle is a flat rate of $40.00.

Shuttle Service
Airport Express provides shared shuttle service to and from Sea-Tac Airport for $18.00 per person, one-way. Advanced reservations are required for trips to the airport, and recommended for transfers from the airport (but not required). Please visit Airport Express to make reservations or call +1.425.981.7000.

Public Transportation
Link Light Rail

Parking at the Hotel
Valet parking is available at the hotel for a discounted rate of $50.00 per night (for AMA attendees), including in and out privileges. Rates are subject to change without notice. 

​Sponsor & Exhibition Opportunities: 

To learn more about AMA Sponsorship opportunities, please contact Andrew Nelmes at anelmes@ama.org or call 312.542.9088.​

Customized partnerships are also available!

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.

 New and Notable for 2016:

  • Advanced Topics in Discrete Choice: 12 Practical and Clever Solutions
  • Leveraging Online Search Trends in Marketing Research
  • Advanced R. Programming
  • Random Forests: How a Chance Driven Learning Machine Does So Spectacularly Well on Marketing Datasets

 Why Attend


"The ART Fourm has helped me gain proficiency in hierarchical Bayes methods, segmentation, and probability models.  I apply these methods in every project I conduct!"
Past ART Forum Attendee

"The ART Forum helped me develop from a textbook statistician to a creative market researcher."
Past ART Forum Attendee

 "The ART Forum provides a great opportunity to network with marketing research practitioners that are working on interesting problems."
Past ART Forum Attendee


 Join the AMA

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