AMA 2015 Symposium for the Marketing of Higher Education

Chicago, IL 60611
11/15/2015 12:00 PM - 11/18/2015 12:00 PM
Register before 10/19/2015 11:59 PM for early registration fee

Save the Date for the 2015 Symposium for the Marketing of Higher Education!
Where: Sheraton Hotel, Chicago IL
When: November 15-18, 2015

Registration Opening Soon! Check back here for more details!

Higher Education's Largest and Most Comprehensive Event


More than 1,100 education marketers from all over the world came together for the 26th-annual AMA Symposium for the Marketing of Higher Education, November 15-18 in Chicago IL.

Discussions centered around innovative recruitment and social media strategies, building strong college and university brands, and overall trends in higher education marketing. 

Photo Highlights from 2014 Symposium in Austin, Texas:2014 AMA Symposium for the Marketing of Higher Education Photo Highlights 

2014 Tweetmonials:

For a full look at the 2014 event conversation, check out #AMAHigherEd​ on Twitter or peruse our Storify​. ​​​​


2015 Symposium for the Marketing of Higher Education Committee

Co-Chair-Deb Maue, Senior Strategist, mStoner 
Co-Chair-Jason Simon, Vice President/Partner, SimpsonScarborough 
Beth DeMauro, Director, Strategic Communications and Marketing, Rutgers 
Heather Swain, Vice President, Communications and Brand Strategy, Michigan State University 
Jon Hussey, Director, Digital Marketing Strategy, George Washington University 
Tony Proudfoot, Associate Vice President, Marketing Communications and Brand Management, University of Arizona
Elizabeth Smith, Associate Vice President and Chief Marketing Officer, Saint Mary's College of CA 
Paige Booth, Vice President of Marketing and Enrollment Management, St. Edward's University​
Binti Harvey, Chief Marketing and Communications Officer, Scripps College
Joyce Davis, Director of Marketing, Spelman College
Holly Moline Simons, Director of Strategic Communications, University of Oregon
Guy Wendler, President/CEO, STAMATS


Conference Cancellation Policy

All cancellations and requests for refunds must be submitted to the AMA via email at Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to at least two weeks prior to the event start date. No refunds will be given as of 11/1/15 (two weeks prior to the event start date). A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company. 

Conference Photo Policy

Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials. For questions or concerns, please call 800.262.1150 or email​​

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American Marketing Association has partnered with American Airlines to provide our attendees a 5% discount for the Symposium for the Marketing of Higher Education Conference in Austin, TX. A travel window is valid 3 days before and after each meeting.

You can easily access American’s fares and apply this discount by going to American Airlines to book your flight. Place the below Promotion Code in the promotion code box and your discount will be calculated automatically. This special discount is valid off any applicable published fares listed for American Airlines, American Eagle, and American Connection. International originating guests will need to contact your local reservation number and refer to the Promotion Code.
You may also call 1 800.433.1790 to book your flights, please refer to the Authorization Number below when you call. Please note there is a reservation service charge for all tickets issued by phone. Please use our preferred partner, American Airlines when you can because of the benefits provided to you as a traveler and to our organization for extended partner value.

Promotion Code: 73N4AZ
Destination City: Austin, TX (AUS)

Are you an AAdvantage member? Enroll now.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call 1 800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 8 a.m. - 6 p.m. CST or, you may contact them via email at

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.


​Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at 1 800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at 1 800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.


From Austin-Bergstrom International Airport – AUS (approx. 7 miles)
Exit the airport and take Highway 71 west approximately 5.5 miles to I-35. Merge onto I-35 North and take exit 234C. Turn left at the first stop light (6th Street). Travel west on 6th street 4 blocks. Turn left onto Neches. The hotel is on the left on the corner of 5th and Neches.
Estimated taxi fare: $25.00-30.00 one-way

Airport Shuttle Service (Operated by SuperShuttle)
SuperShuttle provides airport transportation to and from the Austin-Bergstrom International Airport. Please visit SuperShuttle for more information or call 1 800.258.3826 (1 800 BLUE VAN).  
Approximate fare: $16.50 one-way (subject to change without notice)

Parking at the Hotel
Self-parking: $26.00 per day (subject to change without notice)
Valet: $30.00 per day (subject to change without notice)


To learn more about AMA Event Sponsorship or Exhibition opportunities, contact Lore Gil at or call 312.542.9033.