2015 Symposium for the Marketing of Higher Education

Sheraton Chicago Hotel & Towers
301 East North Water Street, Chicago, IL 60611
11/15/2015 12:00 PM - 11/18/2015 12:00 PM
Register before 10/19/2015 11:59 PM for early registration fee

Higher Education's Largest and Most Comprehensive Event


More than 1,100 education marketers from all over the world will come together for the 26th-annual AMA Symposium for the Marketing of Higher Education, November 15-18 in Chicago, IL.

Discussions will be centered around innovative recruitment and social media strategies, building strong college and university brands, and overall trends in higher education marketing. 


Registration Now Open!


2015 Call for Proposals Now Open!

Guidelines & Submission Procedures​​

  • Do you have a great story to tell about how you build and maintain your higher education brand?
  • Have you used research to form and execute strategies effectively?
  • Are you achieving success in enrollment or fundraising?
  • Are you improving your institution's competitive position or maintaining its financial strength?
  • Do you want to share your ideas with more than 1,100 education marketers from all over the world?

Submission Deadline: April 17, 2015

Photo Highlights from 2014 Symposium in Austin, Texas:2014 AMA Symposium for the Marketing of Higher Education Photo Highlights 

For a full look at the 2014 event conversation, check out our Storify​. ​​​​

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 2015 Symposium for the Marketing of Higher Education Committee

Co-Chair-Deb Maue, Senior Strategist, mStoner 
Co-Chair-Jason Simon, Vice President/Partner, SimpsonScarborough 
Beth DeMauro, Director, Strategic Communications and Marketing, Rutgers 
Heather Swain, Vice President, Communications and Brand Strategy, Michigan State University 
Jon Hussey, Director, Digital Marketing Strategy, George Washington University 
Tony Proudfoot, Associate Vice President, Marketing Communications and Brand Management, University of Arizona
Elizabeth Smith, Associate Vice President and Chief Marketing Officer, Saint Mary's College of CA 
Paige Booth, Vice President of Marketing and Enrollment Management, St. Edward's University​
Binti Harvey, Chief Marketing and Communications Officer, Scripps College
Joyce Davis, Director of Marketing, Spelman College
Holly Moline Simons, Director of Strategic Communications, University of Oregon
Guy Wendler, President/CEO, STAMATS


Conference Cancellation Policy

All cancellations and requests for refunds must be submitted to the AMA via email at qmeyer@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to qmeyer@ama.org at least two weeks prior to the event start date. No refunds will be given as of 11/1/15 (two weeks prior to the event start date). A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company. 


Conference Photo Policy

Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials. For questions or concerns, please call 800.262.1150 or email info@ama.org.​​


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$915.00

$715.00

   
Conference Location

Sheraton Chicago Hotel & Towers 
301 East North Water Street 
Chicago, IL 60611
Telephone: +1.312.464.1000 

Located in the heart of downtown Chicago, the Sheraton Chicago Hotel & Towers, one of the finest hotels in Chicago, is ideally situated on the Chicago River, within walking distance of Navy Pier, Magnificent Mile shopping, Millennium Park, the Loop business district and all of the other local favorites that make Chicago a one of a kind destination. 
Each of the hotel’s guest rooms and suites feature lake, river and city skyline views and Sheraton’s ultra-comfortable Sweet SleeperSM bed. The hotel also features five distinctive restaurants and bars, including Shula’s Steak House, one of the Top 10 Steak houses in America. Relax and unwind in our fully equipped complimentary Sheraton Fitness Center featuring an indoor heated pool, dry sauna and sun deck.

Rates: $220.00 single/double occupancy
$30.00 per night for each additional guest over the double occupancy rate
(Plus applicable state and local taxes, currently 16.4%. Taxes and fees are subject to change without notice.) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.800.325.3535 and ask for the American Marketing Association (AMA) Symposium for the Marketing of Higher Education Conference Room Block.

More hotel details to follow...


To learn more about AMA Event Sponsorship or Exhibition opportunities, contact Lore Gil at lgil@ama.org or call 312.542.9033.