2017 AMA International Collegiate Conference

Sheraton New Orleans
500 Canal Street, New Orleans, LA 70130
3/16/2017 8:00 AM - 3/18/2017 9:00 PM
Register before 2/10/2017 12:00 AM for early registration fee


AMA 39th Annual International Collegiate Conference: Power in Connections

The AMA International Collegiate Conference is one of the best investments you can make as an aspiring marketer, and we invite you to join us March 16-18, 2017. Take your marketing to the next level next year, and join over 1,700 marketers in New Orleans for professional development, cutting edge career advice, competitions, networking and fun.

Undergraduate Marketing students looking to learn from industry professionals about careers and cutting edge Marketing and Sales practices. AMA collegiate chapters that want to celebrate their successes and learn Best Practice chapter management techniques, and students and AMA faculty advisors wanting to network with their peers.

The AMA International Collegiate Conference can inspire you and give you the tools you need, to start your career as a young marketing professional. 

Connect with us @AMA_Collegiate #amaicc

The 2017 International Collegiate Conference Event Guide is up and ready to use! 

Download instructions and a link to the web version are here.

Within the guide you’ll find the full agenda, connect with attendees, venue maps, speaker bios and links to all of our AMAzing Career Partners.  Plus, you’ll be able to Tweet and access your Facebook accounts right from the App.  

Keynote Speakers:

Tom Szaky 
Founder and CEO

Ian Dallimore
Director of Digital Innovation + Sales Strategy
Lamar Advertising Company

Registration is Now Open! 

The Student price is not changing:

Early Bird $200 AMA member/ $247 non-member

After 2.9.2017 price goes up $25

On-site registration in New Orleans is available at the regular rate.

To fax or mail multiple registrations for the conference, please complete this form​.

Current Faculty Advisors with active AMA memberships are eligible for complimentary registration to the International Collegiate Conference in exchange for judging a collegiate competition this academic year. Please complete this form by February 11th, 2017

Submissions received after Feb. 11th will have to pay $100 for their registration. 
To register please fill out the registration form.

The AMA 2017 International Collegiate Conference event guide is your one-stop shop for all things 2017 ICC. Follow the instructions below to download it:

Step 1: Get the AMA Event App.

Step 2: Download the AMA  2017 International Collegiate Conference Guide

  • ​Open up the AMA Event App.
  • Look under “Public Guides” and select the AMA 2017 International Collegiate Conference Guide.
  • Select “Download Guide” and it will become available immediately.

Using a non-iOS device, a non-Android device, a Windows phone, your  laptop or an older device? Don’t  worry – we’ve got you covered!  To view the web version of the event guide, go to this web page!

Conference Registration Receipts: Call 800.AMA.1150,  or email info@ama.org

Cancellation Policy: All requests for cancellation must be received in writing to info@ama.org. After February 24, 2017, there will be a $55 cancellation fee. No refunds will be granted after March 15, 2017 Please include name and AMA Member ID#. Registrants wishing to substitute a previously paid registration may do so by sending a written request with both students' information to info@ama.org at least two weeks prior to the Event.

Registration for or participation in this AMA event and associated activities constitutes an agreement by the registrant to permit the AMA to the use and distribution (now and in the future) of the registrant or attendee's image and/or voice in photographs, videos, electronic reproductions, and audiotapes of such events and activities. For questions or concerns, please call 800.262.1150 or email info@ama.org

​2017 AMA International Collegiate Conference "Power in Connections" Agenda

Agenda below is subject to changes - check the app now or the onsite program guide in New Orleans for exact session details. 

In budgeting for meals, the Conference supplies the following meals:
  • ​Friday AM - coffee and juice
  • Friday PM - lunch
  • Saturday AM - coffee, juice, fruit, assorted bagels & breads
  • Saturday Dinner at the Awards Banquet

There is a Starbucks in the Lobby of the Sheraton, and there are many affordable meal options within two blocks of the Sheraton!

Check the app for exact session info.

The 2017 International Collegiate Conference Event Guide is up and ready to use! 
Download instructions and a link to the web version are here.​​​

Wednesday, March 15

4:00 PM - 6:00 PM - Registration Pickup

  • ​Case finalists and confirmed SABRE participants ONLY
Thursday, March 16

7:30 AM - 7:00 PM - Conference Registration Open

8:00 AM - 5:00 PM - Case Competition Finals

8:00 AM - 4:00 PM - SABRE Business Simulation

  • For those that pre-registered and were confirmed by AMA

8:00 AM - 3:00 PM - Chapter Exhibit Setup - MUST CHECK-IN BY NOON!

  • For those that pre-registered and were confirmed by AMA 
  • 3:30 pm - 5:00 pm - Chapter Exhibit Judging

1:00 PM - 3:00 PM - Student Poster Session

1:30 PM - 4:00 PM - T-Shirt Competition (Dropoff)

3:00 PM - 3:30 PM - What to Expect at the Conference

3:30 PM - 4:00 PM - Mix and Mingle Networking

4:15 PM - 5:00 PM - Social Scramble/T-shirt Exchange

4:15 PM - 5:00 PM - Presidents' Council Reception

  • President invites included in your reg pack 

5:00 PM - Parade of Chapters Line Up
6:00 PM - 7:30 PM - Opening Session and Keynote
7:30 PM - 9:00 PM - Exhibit Session (and T-Shirt and Exhibit Voting)

Friday, March 17

8:30 AM - 4:00 PM - Conference Registration

8:30 AM - 10:30 AM - Conference T-shirt Pickup 

  • Have your t-shirt coupon ready - no pajamas, please!

9:00 AM - 10:15 AM - Career Advice Panel

10:00 AM - 12:00 PM - Pitch Perfect Competition

  • For those that pre-registered and were confirmed by AMA

10:30 AM - 11:15 AM & 11:30 AM - 12:15 PM - Experience Speaks

9:00 AM - 1:30 PM & 2:00 PM - 4:45 PM -  Marketing Strategy Competition 
  • For those that pre-registered and were confirmed by AMA

10:15 AM - 4:00 PM - Career Fair (Expanded Time!)

12:00 PM - 1:30 PM - Lunch

1:45 PM - 4:30 PM - AMA Sales Competition 

  • For those that pre-registered and were confirmed by AMA. Refer to your confirmation email for details.
  • 12:30 PM - 1:30 PM - Participants Lunch with Sponsors​

2:00 PM - 2:45 PM - SABRE Recap and exploring the world of SABRE

3:00 PM - 3:45 PM - Leading Your Chapter to Success (concurrent sessions)

4:00 PM - 4:45 PM 

  • ​More Leading Your Chapter to Success (concurrent sessions)
  • Closing Career Advice Panel

5:00 PM - 6:30 PM
Competitions Awards Ceremony and Keynote Speaker:
Ian Dallimore, Director of Digital Innovation + Sales Strategy, Lamar Advertising Company 

Saturday, March 18

9:00 AM - 1:30 PM - AMA Sales Competition (Finals)

9:00 AM - 12:45 PM - Marketing Strategy Competition (Finals)

9:00 AM - 12:00 PM - Perfect Pitch Competition (Finals) 

10:00 AM - 10:45 AM & 11:00 AM - 11:45 AM - Experience Speaks 

12:00 PM - 1:15 PM - Winning Case Recap Presentation 

12:45 PM - 4:00 PM - ​Sales Certificate Program - Improved!

  • ​Pre-registration required to attend!
6:00 PM - 8:30 PM - Awards Buffet Banquet

Agenda subject to changes - check the printed Conference program in New Orleans for exact session details.

Experience Speaks

  • ​Friday, March 17,  10:30 AM & 11:30 AM
  • Saturday, March 18, 10:00 AM & 11:00 AM

Successful marketing professionals share their accumulated wisdom about the current state of marketing, how it has evolved, and the tools you need to be successful in today's marketplace. This year's group of speakers will present on a mix of topics from career, to social media, sustainability, to interviewing - all things to take your marketing career to the next level! Speakers will be announced in the on-site program and conference app, just prior to the conference.​

Registration is not available at this time.

Sheraton New Orleans
500 Canal Street
New Orleans, LA 70130
Phone: +1.504.525.2500
Fax: +1.504.595.5552

Reservations: +1.888.627.7033
(Ask for the American Marketing Association AMA Collegiate Conference room block)

Click Here for Online Reservations at the AMA Discounted Rate

Located on historic Canal Street just steps from the French Quarter, the Sheraton New Orleans Hotel is a short walk from Bourbon Street, Mardi Gras parades, Jazz Fest activities, Harrah’s Casino, the Ernest M. Morial Convention Center, the Aquarium of the Americas, IMAX Theater, Riverwalk M
arketplace and the assortment of renowned restaurants and live music clubs of the Vieux Carré.

Room Rates:
Main House $245 Single/Double/Triple/Quad Occupancy
Rates are subject to applicable state & local taxes, currently 15.75% & a $3.00 occupancy tax per room per night (subject to change without notice)

Rates are based on availability.
Please reserve your overnight accomdations early as there are a limited number of AMA special rates available.

The reservation cut-off date is
February 10, 2017.
The AMA has negotiated special group rates for the Collegiate Conference. You must make your hotel reservations by February 10, 2017 and properly identify yourself to qualify for the special group rate (based on availability). After February 10, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. 

A deposit charge equal to (1) one night’s stay is required to hold each reservation
. Such deposit shall serve to confirm the reservation for the date(s) indicated, and, upon check-in, shall be applied to the first night of the reserved stay. The deposit is refundable if cancellation notice is received by 4:00pm hotel time at least seventy-two (72) hours prior to arrival and a cancellation number is obtained.

Check in time is 3:00pm, and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of (1) one night's room and tax
. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Sheraton Hotel Features, Services & Accommodations
Please visit the Sheraton New Orleans for a full list of services & features.

Shipping to the Sheraton
Shipping/Storage Procedures: Your chapter is responsible for shipping and storing any supplies, equipment, etc., needed for your display. If you are shipping materials, you must ensure that they arrive on the day you check-in to the hotel. The hotel does not provide storage for your exhibit and the AMA Staff Office will not be available for your storage purposes. Any items you bring must be stored in your guestroom.
Shipping labels should be addressed as follows:

(Your Name)
Sheraton New Orleans
500 Canal Street New Orleans, LA 70130
Hold for guest arrival on (date you will arrive)
RE: AMA-2017 International Collegiate Conference – March 16-18, 2017

As a complimentary service to registered guests, the hotel provides both wired and wireless access in the Link @ Sheraton.  The Link is located in the lobby, and it is well equipped with several computer terminals and printers.  The wireless access for the Link extends from the lobby upwards to the second floor level of the hotel, where guests can enjoy free wireless internet connectivity and an appetizing meal from the Roux Bistro restaurant.  Daily High Speed Internet Access tiered pricing structure for all guestrooms from $5.95 - $14.95 + tax daily.

Area Attractions, Events and Tourism
Please visit the New Orleans Convention and Visitors Bureau for additional city information.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to collegiate@ama.org  at least 14 days in advance of the beginning of the meeting.  

AMA Travel Program
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Collegiate Conference in New Orleans, LA (MSY). The Delta Meeting Network discount is based on the booking class of your ticket.

Reservations and ticketing are available by visiting Delta or by calling Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply. 

​Area Airport
Louis Armstrong New Orleans International Airport (MSY)
Distance from hotel: 15 miles
Drive time: 20-25 minutes depending on time of day & traffic
Directions: Take Interstate 10 Downtown/East/Slidell to the New Orleans Business District, exiting at Poydras St. Continue on Poydras St. to Camp St. Turn left on Camp St. Go 3 blocks & the hotel will be on the right side on the corner of Camp & Canal.  

Taxi Cabs
Taxis are readily available at the Louis Armstrong New Orleans International Airport.  Rates are approximately $35.00 one-way from the airport to the Sheraton New Orleans (rates are subject to change without notice). The hotel Doorman will be happy to assist you with taxis during your stay.

Airport Shuttle Service provided by Airport Shuttle
One Way $24.00 per person
Round trip $44.00 per person
There are a few simple rules:
-You must book your Airport Shuttle reservation online at least 24 hours prior to your flight arrival time.
-You can make changes to your reservation online.
-Airport Shuttle is found at Baggage Claim area 10 in Louis Armstrong International Airport.
-Save this informative PDF from Airport Shuttle​.

Driving Directions to the Sheraton

From East

Take Interstate 10 West to the Canal Street Exit #235B.
Turn right on Canal Street.
The hotel is about 10 blocks down on the right side (at the corner of Camp Street).

From North
From the Causeway exit, take Interstate 10 East to the New Orleans Business District.
Continue to the Poydras Street exit.
Follow Poydras Street for approximately 8 blocks.
Turn left on Camp Street.
Continue on Camp Street for approximately 3 blocks.
The hotel will be on the right.

From South
Take Highway 90 to the Westbank Expressway.
Proceed on the Westbank Expressway to the Crescent City Connection (approx10 miles).
From the right lane, exit at Camp Street (8 red lights).
Turn right on Canal Street.

Streetcar Transportation
The Hotel is also located right on the Streetcar line which provides easy transit along Canal Street, St. Charles Avenue, and the Riverfront. One-way cost: $1.25 (subject to change without notice). 

Paking at the Hotel
Valet parking service is available on a first come first serve basis (spaces are limited and oversized vehicles are not permitted). Vehicles are secured in a covered garage adjacent to the Hotel. The overnight parking rate for cars is $44.80 per night (subject to change without notice).

To learn more about Event Sponsorship or Career Fair opportunities, contact Julie Schnidman at jschnidman@ama.org or call 312.542.9015.



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Customized sponsorship programs are also available! 

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 2016 AMA ICC


2016 #AMAICC By the Numbers:

1,470 students from 202 Universities

240 faculty, sponsors, staff, speakers

1,710 Total

Thank you to Pierce Harman for capturing the energy of the International Collegiate Conference. 

2016 Photo Gallery​

2016 Conference Video​ 


 Contact Us


Conference Registration: 

Call 800.AMA.1150, or click on the Registration Tab for online registration.

For a receipt of your Conference registration, please contact info@ama.org