2018 Nonprofit Marketing Conference
7/16/2018-7/18/2018 | 2401 M Street, NW, Washington, D.C.
Working for Good Has Never Felt so Great

At the AMA Nonprofit Marketing Conference, we’ll teach you how to reach a bigger audience on a smaller budget, and transform your marketing dollars into maximum impact. 

Help your organization become greater than you thought possible. Gain insight and expertise from some of the top minds in the nonprofit community. Learn the latest best practices and technologies that can make the most effective use of your time and money. This is the community that shares your passion.


​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Keynote Speakers
Michelle Hurtado

Head of Ad Grants


Aria Finger



Janet Scardino


Comic Relief

Brigid Bonner

Chief Experience Officer 


David McLain

Visual Storyteller



What to Expect

See what the AMA Nonprofit Marketing Conference experience is like by checking out our 2017 event ebook full of highlights, takeaways and more.

DOWNLOAD NOW​​​​​​​​​​​​​


Expanded Collaboratories

​This attendee favorite is back and expanded! Collaboratories are your chance to bring challenges and help each other find solutions. Facilitated by industry leaders, this is an opportunity for you to network with and learn from the experiences of fellow marketers in your industry.



Pre-Conference Tutorials

Start your time at the conference by going deeper in gaining new knowledge. Add one of our pre-conference tutorials to your registration at checkout. Click here to see the full descriptions.

  • Using Personas to Strengthen Your Brand & Fuel Engagement
  • Using Data to Inform Visuals and VR/AR Storytelling



DC Tour: See the Sights

Mingle with fellow attendees and join DC local Mike Gardner for a bus tour of Washington’s most famous sights. Stops to include the Lincoln Memorial, Vietnam Veterans Memorial, Martin Luther King, Jr. Memorial and more. 

Add this tour for just $25 (including two drinks) during registration. We’ll leave from the hotel at 8:30 pm on Monday night and return by 10:30 pm. Space is limited!



Conference Agenda
Keynote Speakers


Brigid Bonner

Brigid is the Chief Experience Officer of CaringBridge, a global nonprofit social network dedicated to helping family and friends communicate with and support loved ones during a health journey through the use of free personal websites. She has held senior E- commerce, marketing, sales, IT and/or strategic planning roles with UnitedHealth Group, IBM, Target Corporation, SimonDelivers.com and Schwans. Her expertise includes retail, e-commerce, technology and healthcare. Bonner earned her Bachelor of Science degree with a double major in journalism/advertising and industrial administration from Iowa State University and her Master of Business Administration degree from Harvard Graduate School of Business Administration.



Aria Finger

Aria is CEO of DoSomething.org, the largest tech company exclusively for young people and social change, with 5.5 million members in 131 countries. In 2013, she founded TMI Strategy, a strategic consultancy that has brought in over $6 million for DoSomething to date. Finger graduated with an economics degree from Washington University in St. Louis, serves as an adjunct professor at NYU, and was named a World Economic Forum Young Global Leader in 2016. She has a fabulous husband and an adorable son named Luke.



Michelle Hurtado

Michelle leads the Ad Grants program at Google, which offers $10,000 per month in free advertising to nonprofits around the world. From starting her career supporting nonprofit communication strategies to diving into digital marketing for over twelve years, she's grateful to bring interests together and serve nonprofits through Ad Grants.  She resides in California with her husband and three children and holds degrees from Duke University and Wharton.



Janet Scardino

Janet is a creative media executive who has grown successful television and digital businesses in the US and internationally. She is currently the CEO of the non-profit Comic Relief USA, which harnesses the power of entertainment to drive positive change. As their first CEO, Janet introduced the British cultural phenomenon Red Nose Day to America. Red Nose Day is dedicated to ending child poverty. Comic Relief also was the charity behind the recent Hand In Hand Hurricane Relief Benefit, which was viewed by over 18M Americans and raised over $62M.
Janet has been honored by The Girl Scouts, received a Highest Leaf Award by The Women's Venture Fund, and was recognized with an Irma Mann Distinguished Speaker Award. Janet and her husband ​live in NYC.



David McLain

David has spent a decade researching, producing, and shooting feature length assignments around the world for National Geographic Magazine. A big part of the job is getting people to open up, to share what’s on their minds and in their hearts.

These deep and honest editorial roots inform much of his commercial work.  Whether it’s for big companies like Apple and Sony, small companies like Toad & Co, or non-profits like CaringBridge, David uses photography and filmmaking to tell relentlessly real stories that draws people in and makes them feel inspired, not sold to.


Registration is not available at this time.

Conference Location

Fairmont Washington, D.C., Georgetown
2401 M Street, NW
Washington, DC 20037
Telephone: + 1.202.429.2400

Located in Washington’s fashionable West End and adjacent to historic Georgetown, the Fairmont Washington, D.C. welcomes guests in capital style. With a sunlit urban courtyard that soothes the spirit, the Fairmont is the perfect hotel for business or leisure travel. While you’re visiting, you will experience outstanding hospitality and enjoy the recent renovation, which has added a dazzling new ballroom and revitalized the lobby, bar and courtyard to embody the beauty of the region.

Rates: $229.00 single/double occupancy
$30.00 per night for each additional guest over the double occupancy rate (not including children)
(plus applicable state and local taxes, 14.8% as of October 1, 2017. Taxes and fees are subject to change without notice.)

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.800.441.1414 and ask for the AMA Nonprofit Marketing Conference 2018 Room Block.

The reservation cut-off date is July 6, 2018.
The AMA has negotiated special group rates for the Nonprofit Marketing Conference. You must make your hotel reservations by June 18, 2018 and properly identify yourself to qualify for the special group rate (based on availability). After June 18, 2018, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit or cash deposit in the amount of (1) one night’s room and tax for each confirmed room will be due at time of booking. Cancellations made within (72) seventy-two hours prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 1:00 p.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early will be assessed an early departure fee of $114.50. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Fairmont President’s Club
High Speed Internet access is available throughout the hotel when you join Fairmont President’s Club. Membership is complimentary and features exclusive privileges including free internet access, free local calls, complimentary health club access, daily newspaper and more.
Registration in advance of arrival is required and there is no cost to enroll or maintain the membership.

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event.

Hotel Features, Services and Accommodations
Please visit Fairmont Washington, D.C., Georgetown for a full list of services and features.

Area Attractions and Events
Please visit Destination DC for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Nonprofit Marketing Conference in Washington, D.C. (DCA, IAD, BWI). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMQZ7 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply. 

Driving Directions
From Ronald Reagan Washington National Airport (DCA) - 5 miles/15 minutes
Exit the airport to the north and take the George Washington Parkway NORTH. Follow the signs to Memorial Bridge.
Cross the Memorial Bridge and stay in the left lane.   
Take the first 'legal' left turn onto 23rd Street, NW. It is not marked at 23rd Street, but there is a left turn lane.    
Continue up to H Street and make a left turn.   
Go to the stop sign (this is 24th Street, NW) and turn right.   
Continue on 24th. You will cross M Street, NW.   
The hotel entrance is on the left.

From Washington Dulles International Airport (IAD) - 26 miles/35 minutes
Take the Dulles Access Road to Route 66 (EXpass required at times)   
Take Route 66 East toward Washington.   
Follow 66 over the Roosevelt Bridge. Stay in the left lane of the bridge and take the exit for E Street. The exit puts you at 20th Street, NW.   
At 20th Street, NW, make a left turn and follow to M Street, NW.
Make a left turn on M Street.   
Go four blocks and make a right on 24th Street, NW.   
The hotel entrance will be on the left.

Alternate route during rush hour
Exit 495 NORTH toward Tysons
Exit GW Parkway South
Exit Roosevelt Bridge, I66 East and 50 East onto Constitution Avenue
Left on 20th Street
Left on M Street
Right on 24th Street

From Baltimore-Washington International Thurgood Marshall Airport (BWI) - 35 miles/45 minutes
Exit the airport and take Route 195 (you will be on it) to Route 95.   
Take Route 95 South to 495 West (towards Silver Spring). This will put you on the Capital Beltway.   
Take Exit 33 (Connecticut Avenue, South) for approximately 6 miles.   
When you reach M Street, make a right turn.   
Continue almost eight blocks to 24th Street, NW and make another right, the hotel will be on the left-hand side of the street.

Taxicabs are readily available at the DC area airports.
Fares are approximately:
DCA - $20.00-$25.00 one-way
IAD - $60.00-$65.00 one-way
BWI - $70.00 one-way

Shuttle Service
SuperShuttle provides transportation to & from the DC area airports. Please call SuperShuttle at +1.800.BLUEVAN (258.3826) or visit SuperShuttle to make reservations.
Rates are approximately:
DCA - $15.00 one-way
IAD - $29.00 one-way
BWI - $45.00 one-way
Please try to make reservations 24-hours prior to your trip. Rates are subject to change without notice.

Washington Metropolitan Area Transit Authority (Metro) Directions
From Foggy Bottom Metro Station
Take the escalators to the street level.   
Make a U turn and walk away from the escalators.   
Continue to the corner of 24th Street, NW and make a right turn.
Continue north on 24th to M Street, NW.   
Fairmont Washington, D.C., Georgetown will be on the left-hand corner after crossing over M Street.

From the Dupont Circle Metro Station
Take the Circle South exit.   
Walk straight south on 19th Street, NW. 
Make a right turn on N Street, NW.
Continue to 24th Street, NW.
Make a left on 24th Street, NW. 
Fairmont Washington, D.C., Georgetown is on the next corner on the right.

The cost for parking at Fairmont Washington, D.C., Georgetown is:
$20.00 for the first hour
$20.00 for one to two hours
$30.00 for two to three hours
$35.00 for all day - three to ten hours
$56.00 for 10+ hours/overnight
Rates are subject to change without notice.


A special thanks to all our sponsors and exhibitors!

Interested in sponsoring or exhibiting? Please reach out to Andrew Nelmes for available opportunities: anelmes@ama.org

Nonprofit Marketer of the Year Award Sponsor

Thought Leadership

Evening Reception Sponsors
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Platinum Sponsor
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Additional Sponsors


AMA Washington DC Chapter

Chronicle of Philanthropy