2018 AMA Marketing Week Live
10/3/2018-10/5/2018 | Las Vegas, NV

Bring Your Marketing Challenges. Leave With an Impactful Plan.

Consider AMA Marketing Week Live a problem busting event. This is an experience where you can bring your marketing challenges, focus on overcoming them and leave with an actionable plan to take back to the office.

This is marketers helping each other avoid the swirl and find a path to being greater than ever.

​​ ​​ ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​


Event Emcee
Scott Rogowsky, HQ Trivia




Keynote Speakers
Jenny Storms

Chief Marketing Officer

NBC Sports Group

Teresa Herd

VP, Global Creative Director


Mayur Gupta

Global VP for Growth & Marketing


Peter McGuinness

Chief Marketing and Commercial Officer


Carol Potter

President & CEO, Europe, Middle East & Africa


Alice Palmer

VP, Marketing




Speed Mentoring

Have a pressing marketing issue that needs a little extra attention? We’ll pair you with an AMA mentor for a 20-minute session where you can pick their brains, get perspective and work together to find new approaches. Once you register for the conference, we’ll send you sign-up details closer to the event.




Letter to Your Boss Template

​Ready to come to Marketing Week Live? Need to convince your supervisor? We’ve got you covered. Download our letter to your boss template. Just fill in a few blanks, email it to your supervisor, and we’ll see you in Vegas!




Strategic Thinking Workshop

​Do you ever feel bogged down by the weight of your day-to-day marketing tasks? Well get ready to start flexing your strategic mental muscles! This pre-conference session will feature live exercises to teach you the steps for creating a smart strategy while also giving you useful methods for jump-starting strategic thinking. You’ll leave ready to view your work through a new, creative lens.



​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Breakout Session Speakers
Robert Redmond

IBM Watson

Creative & Strategy Director

Matthew Hogg


Head of Programmatic Sales

Andre Moraes


Principal Analytical Lead

Leslie Pascaud

Kantar Consulting

Executive VP

Allen Gannett



Bob Armour



Rich Bolandi

Gravitational Marketing

Dir. of Digital Marketing & Operations

Geno Church

Brains on Fire

Strategy Director

Louis Cohen

Wolters Kluwer


Jeff Koleba

The Kentucky Derby

VP Marketing

Brian Radics



Andy Liuzzi


Executive Vice President, Crisis & Risk Management, US U.S. Lead, Data Security & Privacy Group

Russ Klein

American Marketing Association


Mollie Hansen

Charles Berg

Google Home
UX Design Lead



Discounted Show Tickets

​Planning on seeing a show while you're in Vegas? The AMA has arranged special pricing for Cirque De Soleil and Blue Man Group shows.



What is AMA Marketing Week?

AMA Marketing Week is all about problem-solving. Whether it's in-person or online events, we're helping you be intentional about setting goals, identifying challenges and finding solutions. It all culminates in Las Vegas on October 3-5 for our premier event: AMA Marketing Week Live.



Conference Agenda

Registration is not available at this time.


Caesars Palace Las Vegas

3570 Las Vegas Boulevard South
Las Vegas, NV  89109
Telephone: +1.866.227.5938
Reservations: +1.866.227.5944

Rates: $189.00 single/double occupancy, per night
Additional persons: $30.00 per person, per night with a maximum of four (4) persons per guestroom.
(plus applicable state and local taxes, currently 13.38%. Taxes and fees are subject to change without notice.)

Daily Resort Fee: $32.00 per room, per night (plus applicable state and local taxes, currently 13.38%. Taxes and fees are subject to change without notice.)

Resort fee includes:
• Unlimited local phone calls (no long distance or international calls)
• Two (2) guest admissions per day to the Fitness Center (does not include use of the spa)
• In-Room internet access to include two (2) device per room per day (Property-wide and inter-property roaming available at that property for an additional fee.)

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Or call +1.866.227.5944 and reference the group code SCAMA8 or AMA Marketing Week Live.


Reservation cut-off date is September 5, 2018.    
The AMA has negotiated special group rates for Marketing Week Live. You must make your hotel reservations by September 5, 2018 and properly identify yourself to qualify for the special group rate (based on availability). After September 5, 2018, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations within 72 hours prior to arrival and no-shows will forfeit the initial deposit of (1) one night’s room and tax. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax. It is hotel policy to require a credit card or cash deposit for incidental charges.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Please make any necessary date changes prior to the 72-hour cancellation period to avoid penalty.

Please note: Any hotel room booked outside the AMA negotiated block of rooms may not be eligible for the discounted rate and/or have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

Hotel Features, Services and Accommodations
Please visit Caesars Palace Las Vegas for a full list of services and features.

Area Attractions and Events
Please visit Las Vegas Convention and Visitors Authority for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for AMA Marketing Week Live in Las Vegas, NV (LAS). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMQZ7 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Driving Directions
Caesars Palace Las Vegas is located 3 miles from the Las Vegas McCarran International Airport. Upon departing the airport, follow directional signs to exit to the Las Vegas Strip via Tropicana Avenue. At the Tropicana intersection, turn right on Las Vegas Blvd. and Caesars Palace is located on the corner of Flamingo and Las Vegas Blvd.

There are several commercial shuttles available upon your arrival at Las Vegas McCarran International Airport. The shuttles are located just outside of the baggage claim area. The average cost is $8.00-$11.00 per person one way. Shuttle reservations are not needed for trips from the airport to the hotels, however, you will need to schedule a reservation for your return trip to the airport. Shuttle fares are subject to change without notice.

Taxis are also available outside of the baggage claim area at McCarran Airport. Airport personnel are available on the taxi curb to assist passengers. Taxis are approximately $20.00-$25.00 one way to and from the airport, depending on time of day and traffic.

For additional information, please visit:
Las Vegas McCarran International Airport


Complimentary valet and self-parking is available for all hotel guests. All parking is first come, first serve, and based on availability. The garages are open 24 hours and are always staffed and security monitored.

​A special thanks to all our sponsors and exhibitors!
Interested in sponsorship or exhibiting? Please contact Barbara Grobiciki: Sales@ama.org​ for
more information!

Thought Leaders

 Platinum Sponsor

PPW-ByrOut_wPPAILogo_CMYK 175.jpg

Breakfast Sponsor