2018 AMA Marketing Week Live
10/3/2018-10/5/2018 | Las Vegas, NV

Marketers helping each other succeed.

At our core, we are problem solvers. Marketers can connect people to products and services that make work and life easier, more efficient or more enjoyable. But often, we forget the great things we’re capable of doing.

Connect with others who can help you look at your own marketing conundrums with fresh eyes. Get inspired by stories from other marketers. Gain practical input. And leverage the hive to help you work through actual solutions for YOUR challenges.


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Keynote Speakers
Jenny Storms

Chief Marketing Officer

NBC Sports Group

Teresa Herd

VP, Global Creative Director

Intel

Mayur Gupta

Global VP for Growth & Marketing

Spotify

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Peter McGuinness

Chief Marketing and Commercial Officer

Chobani

Mark Renshaw

Global Chair, Brand Practice

Edelman


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What is AMA Marketing Week?

AMA Marketing Week is all about problem-solving. Whether it's in-person or online events, we're helping you be intentional about setting goals, identifying challenges and finding solutions. It all culminates in Las Vegas on October 3-5 for our premiere event: AMA Marketing Week Live.


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Pre-Conference Tutorials: Wednesday, October 3​, 2018

8:00 AM - 5:00 PM
Pre-Conference Activities to be Announced 

5:30 PM - 7:30 PM 

Conference Kick-Off Party 

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Conference Day 1: Thursday, October 4​, 2018

7:30 AM - 8:15 AM

Continental Breakfast 

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8:15 ​​AM - 9:15 AM

Opening Keynote

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Jenny Storms, ​Chief Marketing Officer, NBC SPORTS GROUP 
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9:30 AM - 10:15 AM 

Track 1: Digital Experience 


Topic: TBA
Speaker: TBA


​Track 2: Brand Strategy 

Topic: TBA
Speaker: TBA

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Track 3: Management 


Topic: MarCom
Speaker: Rich Bolandi, Director of Digital Marketing & Advertising, GRAVITATIONAL MARKETING
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10:15 AM - 10:45 AM
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Networking & Exhibits  

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11:00 AM - 11:45 AM

Collaboratory 1


Topic: Oganic Growth (B2B & B2C)
Speaker: TBA

Collaboratory 2


Topic: Insights & Analytics
Speaker: ​TBA​


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12:00 PM - 1:15 PM

Lunch Keynote TBA



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1:15 PM - 1:45 PM 

​Networking, Exhibits & Speed Mentoring



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1:45 PM - 2:30 PM

Partner Sessions - TBA 



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2:30 PM - 3:00 PM 

Networking, Exhibits & Speed Mentoring



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3:00 PM - 3:45 PM 


Track 1: Digital Experience 


Topic: Content Marketing
Speaker: Allen Gannett, CEO, TRACKMAVEN

Track 2: Brand Strategy 

Topic: The State of B2B Programmatic Today: New Insights into how B2B Marketers are Navigating Programmatic Advertising
Speaker: Matthew Hogg, Head of Programmatic, LINKEDIN

​B2B marketers must learn to navigate complexities of programmatic and leverage strategies to optimize performance and increase revenues. Learn key targeting strategies to reach target segments; get a holistic view of buyer's journey and key touchpoints through improved data integration, and build an in-house data analytics and trading team.
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Track 3: Management 


Topic: Igniting Purpose-Led Growth
Speaker: Leslie Pascaud, Executive Vice President, KANTAR


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4:00 PM - 4:45 PM 

Closing Keynote


Peter McGuinness, Chief Marketing & Commercial Officer, CHOBANI


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5:00 PM - 6:30 PM 

Networking Reception

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Conference Day 2: Friday, October 5, 2018

7:30 AM - 8:30 AM 

Continental Breakfast 



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8:30 AM - 9:15 AM

Opening Keynote


Unveiling of the 2018 Edelman Earned Brand Study


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9:30 AM - 10:15 AM 


Track 1: Digital Experience 


Topic: Email/Mobile/SEO
Speaker: TBA

Track 2: Brand Strategy 


Topic: Omnichannel Approaches
Speaker: TBA

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Track 3: Management 


Topic: Brand Strategy
Speaker: TBA



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10:15 AM - 11:00 AM  

Networking & Exhibits



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11:00 AM - 11:45 AM 

Track 1: Digital Experience 


Topic: Influencer Marketing
Speaker: TBA​
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Track 2: Brand Strategy 


Topic: Partnerships
Speaker: Mollie Hansen, CMO, AIRSTREAM
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Track 3: Management 


Topic: Intergenerational Management
Speaker: TBA​


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12:00 PM - 1:30 PM

4 Under 40 Awards Luncheon



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1:45 PM - 2:30 PM 

Track 1: Digital Experience 


Topic: Google Analytics
Speaker: Andre Moraes, Principle Analytics Lead, GOOGLE

Track 2: Brand Strategy 


Topic: Cause Marketing
Speaker: TBA
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Track 3: Management 


Topic: AI for Marketers: What You Need to Know to Get Ahead of the Curve
Speaker: Monica Fogg, Product Leader, IBM WATSON

With so much recent hype around AI, it was only a matter of time before marketers asked ourselves how we should define this concept and harness its power. This session will cover how marketing execs and leaders can make AI actionable now, citing actual case studies.​


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2:30 PM - 3:00 PM 

Networking & Exhibits



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3:15 PM - 4:00 PM 

Keynote

Internal Agencies: Dangers, Decisions & Sweating the Details


Teresa Herd, Vice President, INTEL

​Internal agencies can save brands money, but the payoff extends far beyond the ROI. Teresa Herd, vice president and global creative director of Intel's Agency Inside, talks about what questions companies should ask before bringing the work in-house, and explores the pitfalls, best practices, and course corrections of an internal creative agency. ​​​​​​​​​​​​​​​​​​​​​


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4:00 PM - 4:45 PM 

Closing Keynote


Mayur Gupta, Global Vice President, Growth & Marketing, SPOTIFY



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4:45 PM - 5:15 PM 

Conference ​​​​​​​​​​​​​​​​​​​​​​​​​​​Send Off!

​​​​  What better way to say goodbye to your new friends than with a champagne toast and confetti to celebrate the end of Marketing Week Live!  ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Already registered on site? Please log in first in the upper right corner of the site before proceeding.

Select Attendee Type:



$1,295.00

$995.00

   

​Conference Location

Caesars Palace Las Vegas
3570 Las Vegas Boulevard South
Las Vegas, NV 89109
Telephone: +1.866.227.5938
Reservations: +1.866.227.5944

Rates: $189.00 single/double occupancy, per night
Additional persons: $30.00 per person, per night with a maximum of four (4) persons per guestroom.
(plus applicable state and local taxes, currently 13.38%. Taxes and fees are subject to change without notice.)

Daily Resort Fee: $32.00 per room, per night (plus applicable state and local taxes, currently 13.38%. Taxes and fees are subject to change without notice.)

Resort fee includes:
• Unlimited local phone calls (no long distance or international calls)
• Two (2) guest admissions per day to the Fitness Center (does not include use of the spa)
• In-Room internet access to include two (2) device per room per day (Property-wide and inter-property roaming available at that property for an additional fee.)

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.866.227.5944 and reference the group code SCAMA8 or AMA Marketing Week Live.

Reservation cut-off date is September 5, 2018.    
The AMA has negotiated special group rates for Marketing Week Live. You must make your hotel reservations by September 5, 2018 and properly identify yourself to qualify for the special group rate (based on availability). After September 5, 2018, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations within 72 hours prior to arrival and no-shows will forfeit the initial deposit of (1) one night’s room and tax. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax. It is hotel policy to require a credit card or cash deposit for incidental charges.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Please make any necessary date changes prior to the 72-hour cancellation period to avoid penalty.

Please note: Any hotel room booked outside the AMA negotiated block of rooms may not be eligible for the discounted rate and/or have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.

Hotel Features, Services and Accommodations
Please visit Caesars Palace Las Vegas for a full list of services and features.

Area Attractions and Events
Please visit Las Vegas Convention and Visitors Authority for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Travel Program

 
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for AMA Marketing Week Live in Las Vegas, NV (LAS). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMQZ7 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Driving Directions
Caesars Palace Las Vegas is located 3 miles from the Las Vegas McCarran International Airport. Upon departing the airport, follow directional signs to exit to the Las Vegas Strip via Tropicana Avenue. At the Tropicana intersection, turn right on Las Vegas Blvd. and Caesars Palace is located on the corner of Flamingo and Las Vegas Blvd.

Transportation
There are several commercial shuttles available upon your arrival at Las Vegas McCarran International Airport. The shuttles are located just outside of the baggage claim area. The average cost is $8.00-$11.00 per person one way. Shuttle reservations are not needed for trips from the airport to the hotels, however, you will need to schedule a reservation for your return trip to the airport. Shuttle fares are subject to change without notice.

Taxis are also available outside of the baggage claim area at McCarran Airport. Airport personnel are available on the taxi curb to assist passengers. Taxis are approximately $20.00-$25.00 one way to and from the airport, depending on time of day and traffic.

For additional information, please visit:
Las Vegas McCarran International Airport

Parking

Complimentary valet and self-parking is available for all hotel guests. All parking is first come, first serve, and based on availability. The garages are open 24 hours and are always staffed and security monitored.

​A special thanks to all our sponsors and exhibitors!
 
 
Interested in sponsorship or exhibiting? Please contact Andrew Nelmes: anelmes@ama.org for
more information!
 

Thought Leader
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 Platinum Sponsor


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Orbus