2017 Symposium for the Marketing of Higher Education

Atlanta Marriott Marquis
Atlanta, Georgia 30303
11/12/2017 8:00 AM - 11/15/2017 12:00 PM
Register before 10/17/2017 12:00 AM for early registration fee
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Connect with more than 1,200 of your higher ed peers to hear best practices, work through shared challenges and discover fresh ways to engage your audiences.

Join us where marketing meets learning.
 
 

 
 

 


KEYNOTE SPEAKERS


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Stefanie Miller

Senior Vice President, Strategic Partnership Marketing
The Coca-Cola Company
 
 
 



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Jaime Casap

Education Evangelist
Google








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David W. Oxtoby

President Emeritus, Pomona College
Visiting Scholar, Harvard Graduate School of Education
 
 
 
 



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Nick Nelson
 
Entertainment Marketer, Author and Motivational Speaker
Chief Marketing Officer
LIQUID SOUL
 
 
 
 
 


FULL CONFERENCE SCHEDULE


Check out our full conference lineup with breakout tracks focusing on branding, digital, operations and marketing intelligence.

 
 
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NEW IN 2017: STORYTELLING WORKSHOP


Learn how to better tell your school’s story through this session called “Don’t Be Boring! Supercharge Your Story With Craft & Creativity.”
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Jill Pollack
 
Chief Story Wrangler
StoryStudio Chicago
 
 
 
 
 


PRE-CONFERENCE TUTORIALS



Before the conference starts, get extra in-depth training. Take a look at what we have planned.
 
  • From Better to Best: Elevating Your University Social Media Strategy
  • Marketing for Higher Education - Real Fast!
  • Building A Higher Education Brand
  • Developing the Highly Effective Integrated Marketing Communication Plan
  • Digital Marketing Strategy: Creating Conversion Experiences to Gain Competitive Advantage
  • Content (Strategy) is King: The Workshop

 
 

 
 

 

 

LETTER TO YOUR BOSS TEMPLATE


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Need to convince your supervisor to let you attend?

Download our template, fill in the highlighted sections and send it off for approval.






HIGHER ED MARKETER OF THE YEAR AWARDS


The AMA Higher Education Marketer of the Year Awards honor extraordinary leadership and achievement in the field of higher education marketing. 

2017 Individual Winner

Nancy E. Paton, University at Buffalo
2017 Team Finalists

University of Virginia
Virginia Commonwealth University
West Virginia University

The team finalists will show a short video at the conference. Attendees will vote to select the winner.

It’s brought to you by the AMA Foundation and its founding sponsor Lipman Hearne.

 
 


CONFERENCE COMMITTEE

 

Co-Chair-Heather Swain, Vice President, Communications and Brand Strategy, Michigan State University
Co-Chair-Paige Booth, Vice President of Marketing and Enrollment Management, St. Edward's University
Binti Harvey, Vice President for Marketing and Communications, Scripps Collegefor Marketing and Communications, Scripps College
Joyce Davis, Director of Marketing, Spelman College
Holly Moline Simons, Principal, Clara
Guy Wendler, President/CEO, STAMATS
Brad Bohlander, Chief Communications Officer, Associate Vice Chancellor for University Communications, North Carolina State University
Christie Harper, Assistant VP of University Marketing, California Lutheran University
Joe Brennan, Vice President Communications and Marketing, University at Albany
Tony Poillucci, Vice President, Senior Strategist and Creative Director, VisionPoint Marketing
Seth Odell, Vice Chancellor, Marketing, National University System
Peter Barber, Executive Vice President, Lipman Hearne
Amy Hook, Vice President, Marketing and Creative Services, Boston University
 
 
_____________________________________________________________________________
 
Stefanie  Miller

Senior Vice President, Strategic Partnership Marketing
The Coca-Cola Company
 
 
Stefanie Miller leads the $1 Billion global Strategic Partnership Marketing division for The Coca-Cola Company and is a trusted business colleague for strategic alliance partners in more than 100 countries across airlines, lodging, cinemas, theme parks, film studios, cruise lines and top 400 domestic colleges/universities.  She is accountable for setting the long-term strategic vision that looks at the company’s entire asset portfolio to deliver financial results for The Coca-Cola Company and differentiated value to partners. 
 
Stefanie is an inductee into the ShowEast Hall of Fame, is a past President of Variety of Georgia, a founding member of Ribbons of Hope, and serves on Agnes Scott College Board of Visitors.
 
Stefanie and her husband live in Atlanta and have three children.


 
Jaime Casap

Education Evangelist
Google

Jaime Casap is the Education Evangelist at Google. Jaime evangelizes the power and potential of technology and the web as enabling and supporting tools in pursuit of promoting inquiry-driven project-based learning models. Jaime collaborates with school systems, educational organizations, and leaders focused on building innovation and iteration into our education policies and practices. He speaks on education, technology, innovation, and generation z, at events around the world.
 
In addition to his role at Google, Jaime serves on a number of boards for organizations focused on education, innovation, and equity.  Jaime is an adjunct professor at Arizona State University, where he teaches classes on policy, innovation, and leadership.  He also teaches a high school communication class at the Phoenix Coding Academy.
 
You can follow and reach him on Twitter at @jcasap


 
 

David W. Oxtoby

President Emeritus, Pomona College
Visiting Scholar, Harvard Graduate School of Education

David Oxtoby has been recognized as a leader in American higher education, at the forefront in advancing environmental sustainability, increasing college access, cultivating creativity, and pursuing academic excellence in the context of an interdisciplinary liberal arts environment.
 
An internationally known physical chemist who is a strong proponent of the arts, he is an advocate for the value of a liberal arts education and its vital role in generating innovation and world-changing ideas.
 
During his 14-year tenure at Pomona, Oxtoby broadened low-income and underrepresented students’ access to a Pomona education by promising to meet 100 percent of demonstrated financial need without loans; deepened the College’s commitment to serve historically underrepresented high school students through programs such as the Pomona College Academy for Youth Success (PAYS); and opened the Rick and Susan Sontag Center for Collaborative Creativity, serving the five undergraduate institutions of The Claremont Colleges.
 
Oxtoby also held a coterminous appointment as professor of chemistry at Pomona and regularly taught a course in environmental chemistry. Previously at the University of Chicago he was Dean of the Division of Physical Sciences and the William Rainey Harper Distinguished Service Professor of Chemistry.
 
Oxtoby has been the recipient of several fellowships, including from the Guggenheim and National Science foundations. He is a Fellow of the American Physical Society, the American Association for the Advancement of Science, and a member of the American Chemical Society. In 2012 he was elected as a Fellow of the American Academy of Arts & Sciences, where he serves on the Academy Trust. He is a member of the Ojai Music Festival Board.
 
President Oxtoby, a member of Phi Beta Kappa, received his bachelor's degree in chemistry and physics summa cum laude from Harvard University in 1972 and his Ph.D. in chemistry from the University of California at Berkeley in 1975. He received honorary degrees from Occidental College (2005) and Lingnan University in Hong Kong (2009).
 


Nick Nelson
 
Chief Marketing Officer
LIQUID SOUL

Nick F. Nelson is an entertainment marketer, author, and motivational speaker. As Principal and Chief Marketing Officer (CMO) of LIQUID SOUL, the country's premiere sports and
entertainment marketing firm; Nelson is an innovative force who has produced targeted marketing and communications strategies for some of television's highest rated shows and more
than 20 number-one box office films.

Nelson’s keen ability for creating buzz-worthy campaigns by tapping into the pulse of target
audiences to anticipate trends has led to him working with leading entertainment, consumer,
and non-profit brands. Most notable include Disney Dreamworks, General Mills, HBO, NBC
Entertainment, Warner Bros. Pictures and Walmart. Additionally, Nelson helped to develop
strategies for the Primetime Emmy Award-nominated television series “Blackish” and Golden
Globe-winning television series “Empire,” among many others, by introducing them to new
concepts for non-traditional, digital and social media marketing.

Recognized as the “Agency Marketer of the Year” by the Atlanta Chapter of the American
Marketing Association in 2012, Nelson became the first, and only, African-American to receive
the honor in its more than 50-years of existence. Despite having an award-winning career that
has garnered recognition from the likes of the American Advertising Federation (AAF), the
Association of National Advertisers (ANA), Black Enterprise, Ebony magazine and his alma
mater, Florida A&M University, it is Nelson’s core beliefs, family values and passion for growth
that fuel his drive to achieve greatness.

Not limited to immersing himself in solution-oriented ideas that only impact his clients, Nelson’s
desire to positively impact the lives of business professionals worldwide prompted his
exploration into authorship. His debut book, STAY TUNED, is an instructional guide to
overcoming life-altering challenges and finding a path to personal fulfillment. Nelson brings the
same wisdom and practical advice to the pages of this project, as he has to the stages he’s
graced throughout his years as a keynote speaker, host, and panelist. His undeniable foresight
in business and engaging spin on real world issues keeps audiences captivated, making him an
in-demand motivational speaker.

Even with a regularly demanding schedule, Nelson makes it a priority to remain active in the
community. He currently serves as board chair for the Urban League of Greater Atlanta, is a
member of Alpha Phi Alpha and The 100 Black Men of Atlanta, and is a deacon and youth
leader in his church. Although Nelson holds many titles, there are none greater to him than that
of a husband to his college sweetheart and father to his son.
 

 
Jill Pollack
Chief Story Wrangler
StoryStudio Chicago

As Chief Story Wrangler, Jill spends her time chasing down the best stories…and making them better.

But telling a great story isn’t enough for her; she has to throw some neuroscience into the mix. Art+Science=the answer to just about anything.

Jill is the founder and director of StoryStudio Chicago—a storytelling and writing training center for creative writers and business professionals. In addition to teaching, writing, and forcing people to admit that they can’t live without great stories, Jill works with companies to reimagine and re-energize their marketing content to find and keep the right audience.

A dramatic arts-trained refugee from the corporate world, Jill founded StoryStudio in 2003 and began developing new approaches to teaching storytelling for business, for the page, for the screen, and for changing technology. Her credo? Don’t Be Boring.

A writer and author, Jill has published three books for young adults: Shirley Chisholm (named a Best Book by Science and Film Magazine;), Lesbian and Gay Families: Redefining Parenting in America; and Women on the Hill, a history of women in Congress.
She is a frequent speaker on the power of stories in our personal and professional lives and was once again included in the Newcity Lit Top 50 list of literary leaders in Chicago.

Jill is a co-founder of Content Jam, Chicago’s largest content marketing conference. She founded the Chicago Literary Alliance, is on the Illinois B Corp Advisory Council, and is a member of the Association of Writers and Writing Programs.

When she is not running the studio or teaching, she is working on her own stories.
 
 
 

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Conference Location

Atlanta Marriott Marquis
265 Peachtree Center Avenue
Atlanta, GA 30303
Telephone: +1.404.521.0000

Rates:

$195.00 single/double occupancy ($20.00 for each additional person)

(plus applicable state and local taxes, currently 16%, and Hotel Motel Tax Fee of $5.00 per night. Taxes and fees are subject to change without notice) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now
Or call +1.866.469.5475 and ask for the American Marketing Association Symposium for the Marketing of Higher Education Room Block.

The reservation cut-off date is October 14, 2017 or when rooms sell out.
The AMA has negotiated special group rates for the Symposium for the Marketing of Higher Education. You must make your hotel reservations by October 14, 2017 and properly identify yourself to qualify for the special group rate (based on availability). After October 14, 2017 (or when the room block sells out), reservations will be accepted on a space available basis at the hotel's best available rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations made within 72 hours prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.


OVERFLOW HOTEL
Sheraton Atlanta Hotel
165 Courtland Street NE
Atlanta, GA 30303
Telephone: +1.404.659.6500

Rates: 
$185.00 single/double occupancy ($20.00 for each additional person)
(plus applicable state and local taxes, currently 16.9%, and Hotel Motel Tax Fee of $5.00 per night. Taxes and fees are subject to change without notice) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

The reservation cut-off date is October 25, 2017 or when rooms sell out.
A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations made after 6:00 p.m. (hotel time) three days prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Area Attractions and Events
Please visit Atlanta Convention & Visitors Bureau for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may want to bring a sweater/jacket.

ADA
 
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Live Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 


AMA Delta Travel Program
American Marketing Association has partnered with Delta​ to provide our attendees a 2% - 10% discount for the Symposium for the Marketing of Higher Education in Atlanta, GA (ATL). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.



 

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Driving Directions 
From Hartsfield-Jackson Atlanta International Airport (ATL) 
Travel north on Interstate 75/85 to exit 248C for Andrew Young Inte
rnational Boulevard. Turn left onto the boulevard then right onto Peachtree Center Avenue. The hotel is two blocks on the right, approximately 15 miles from the airport.

Traveling south on Interstate 75/85
Take exit 249A for Courtland Street. Proceed to the third traffic light and turn right onto Andrew Young International Boulevard. Continue one block to Peachtree Center Avenue and turn right. The hotel is two blocks on the right.

Transportation
Taxis
Taxis are readily available at the Hartsfield-Jackson Atlanta International Airport. The average fare from the airport to the hotel is $32.00 (tip subject to guests’ discretion).

Public Transportation
Travelers can board the Metropolitan Atlanta Rapid Transit Authority (MARTA)​ train inside the airport. Train fare is $2.50 one-way. The MARTA Peachtree Center Station has indoor access to the hotel. Fares are subject to change without notice.

Parking 
Valet parking is available at the hotel for $38.00 per day.​


A special thanks to all of our sponsors and exhibitors!


Interested in sponsoring or exhibiting at the Symposium? 
Please reach out to Andrew Nelmes: anelmes@ama.org


Thought Leaders
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Higher Ed Marketer of the Year Award Sponsor

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Industry Experts

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Sponsors

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Exhibitors
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Agencies
 
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Software & Digital Platforms

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Promotional Products
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​​​​​​​​​​​​​​​​​​​​​​​​​​​Admissions & Recruiting

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