2017 Symposium for the Marketing of Higher Education

Atlanta Marriott Marquis
Atlanta, Georgia 30303
11/12/2017 8:00 AM - 11/15/2017 12:00 PM
Register before 10/14/2017 11:59 PM for early registration fee
Take your seat with more than 1,000 colleagues, experts and keynote speakers to explore the challenges and trends shaping marketing in higher education. ​We’ll discuss smart new strategies to help you differentiate, engage, fundraise and recruit—including innovative approaches for social media and brand building. 

Save the dates November 12-15 and join us in Atlanta for the largest, most comprehensive event in higher education. Get CONNECTED, get inspired, and show your organization the full value of what marketing can do.

Registration now open! Click on the registration tab above. And stay tuned for more programming information here.


2017 Symposium for the Marketing of Higher Education Committee

Co-Chair-Heather Swain, Vice President, Communications and Brand Strategy, Michigan State University
Co-Chair-Paige Booth, Vice President of Marketing and Enrollment Management, St. Edward's University​
Binti Harvey, Vice President for Marketing and Communications, Scripps College
Joyce Davis, Director of Marketing, Spelman College
Holly Moline Simons, Principal, Clara
Guy Wendler, President/CEO, STAMATS
Brad Bohlander, Chief Communications Officer, Associate Vice Chancellor for University Communications, North Carolina State University
Christie Harper, Assistant VP of University Marketing, California Lutheran University
Joe Brennan, Vice President Communications and Marketing, University at Albany
Tony Poillucci, Vice President, Senior Strategist and Creative Director, VisionPoint Marketing
Seth Odell, Vice President of Creative and Marketing Strategy, Helix Education
Peter Barber, Executive Vice President, Lipman Hearne
Amy Hook, Vice President, Marketing and Creative Services, Boston University

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Conference Location

Atlanta Marriott Marquis
265 Peachtree Center Avenue
Atlanta, GA 30303
Telephone: +1.404.521.0000

Experience urban energy and a stylish vibe at the newly renovated Atlanta Marriott Marquis. Conveniently located in Peachtree Center, the indoor MARTA access offers guests direct access to Hartsfield-Jackson International Airport just 15 miles away. This newly modernized downtown Atlanta hotel puts you near sites like Georgia Aquarium, World of Coca-Cola, CNN Center, GWCC, Georgia Dome and College Football Hall of Fame. The hotel's amazing atrium is marked by the 50-foot color changing sail of Pulse, a cool cocktail lounge and iconic symbol of this downtown Atlanta hotel. Relax in The Spa, stay fit in the 24-hour fitness center and enjoy unique dining options like Sear, High Velocity and Starbucks. 

$195.00 single/double occupancy 
$215.00 triple occupancy
$235.00 quad occupancy
(plus applicable state and local taxes, currently 16%, and Hotel Motel Tax Fee of $5.00 per night. Taxes and fees are subject to change without notice) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now
Or call +1.866.469.5475 and ask for the American Marketing Association Symposium for the Marketing of Higher Education Room Block.

The reservation cut-off date is October 14, 2017.
The AMA has negotiated special group rates for the Symposium for the Marketing of Higher Education. You must make your hotel reservations by October 14, 2017 and properly identify yourself to qualify for the special group rate (based on availability). After October 14, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations made within 72 hours prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event. 

Hotel Features, Services and Accommodations
Please visit the Atlanta Marriott Marquis for a full list of services and features. 

Area Attractions and Events
Please visit Atlanta Convention & Visitors Bureau for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may want to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Live Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program
American Marketing Association has partnered with Delta​ to provide our attendees a 2% - 10% discount for the Symposium for the Marketing of Higher Education in Atlanta, GA (ATL). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Driving Directions 
From Hartsfield-Jackson Atlanta International Airport (ATL) 
Travel north on Interstate 75/85 to exit 248C for Andrew Young Inte
rnational Boulevard. Turn left onto the boulevard then right onto Peachtree Center Avenue. The hotel is two blocks on the right, approximately 15 miles from the airport.

Traveling south on Interstate 75/85
Take exit 249A for Courtland Street. Proceed to the third traffic light and turn right onto Andrew Young International Boulevard. Continue one block to Peachtree Center Avenue and turn right. The hotel is two blocks on the right.

Taxis are readily available at the Hartsfield-Jackson Atlanta International Airport. The average fare from the airport to the hotel is $32.00 (tip subject to guests’ discretion).

Public Transportation
Travelers can board the Metropolitan Atlanta Rapid Transit Authority (MARTA)​ train inside the airport. Train fare is $2.50 one-way. The MARTA Peachtree Center Station has indoor access to the hotel. Fares are subject to change without notice.

Valet parking is available at the hotel for $38.00 per day.​

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