2017 Symposium for the Marketing of Higher Education

Atlanta Marriott Marquis
Atlanta, Georgia 30303
11/12/2017 8:00 AM - 11/15/2017 12:00 PM
Register before 10/14/2017 11:59 PM for early registration fee
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The 2017 AMA Symposium for the Marketing of Higher Education, happening November 12-15 in Atlanta, GA, is the place where you can share your struggles and learn innovative solutions to build your brand, fundraise, recruit and engage with Millennials through Boomers.

This is the largest, most comprehensive marketing event in higher education where you’ll connect with more than 1,200 peers who are ready to solve problems and boost their skills.






Stefanie D. Miller

Senior Vice President, Strategic Partnership Marketing
The Coca-Cola Company

David W. Oxtoby

President Emeritus, Pomona College
Visiting Scholar, Harvard Graduate School of Education

Nick F. Nelson
Chief Marketing Officer



We're putting the final touches on our 2017 lineup, but you can click below to see what we have planned so far.



Before the conference starts, get extra in-depth training. Take a look at what we have planned.
Tutorial A
From Better to Best: Elevating Your University Social Media Strategy
Kimberly Stern, Director of Social and Digital Media, Colorado State University
Jen Smith, Assistant Director of Social and Digital Media, Colorado State University
Tutorial B
Content (Strategy) is King: The Workshop
Tony Poillucci, Vice President, Senior Strategist & Creative Director, VisionPoint Marketing
Matt Walters, Vice President, Content Strategist and Director of Account Services, VisionPoint Marketing
Tutorial C
Building A Higher Education Brand
Christie Harper, Assistant Vice President of University Marketing, California Lutheran University
Brad Bohlander, Chief Communications Officer, Associate Vice Chancellor for University Communications, North Carolina State University

Tutorial D
Developing the Highly Effective Integrated Marketing Communication Plan
Robert (Bob) A. Sevier, Senior Vice President, Strategy, Stamats

Tutorial E
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competitive Advantage
Bob Johnson, Bob Johnson Consulting, LLC

Tutorial F

Marketing for Higher Education - Real Fast! 

Tom Hayes, Dean, Williams College of Business, Xavier University






Co-Chair-Heather Swain, Vice President, Communications and Brand Strategy, Michigan State University
Co-Chair-Paige Booth, Vice President of Marketing and Enrollment Management, St. Edward's University
Binti Harvey, Vice President for Marketing and Communications, Scripps Collegefor Marketing and Communications, Scripps College
Joyce Davis, Director of Marketing, Spelman College
Holly Moline Simons, Principal, Clara
Guy Wendler, President/CEO, STAMATS
Brad Bohlander, Chief Communications Officer, Associate Vice Chancellor for University Communications, North Carolina State University
Christie Harper, Assistant VP of University Marketing, California Lutheran University
Joe Brennan, Vice President Communications and Marketing, University at Albany
Tony Poillucci, Vice President, Senior Strategist and Creative Director, VisionPoint Marketing
Seth Odell, Vice Chancellor, Marketing, National University System
Peter Barber, Executive Vice President, Lipman Hearne
Amy Hook, Vice President, Marketing and Creative Services, Boston University
Stefanie D. Miller
Senior Vice President, Strategic Partnership Marketing
The Coca-Cola Company
Stefanie Miller leads the $1 Billion global Strategic Partnership Marketing division for The Coca-Cola Company and is a trusted business colleague for strategic alliance partners in more than 100 countries across airlines, lodging, cinemas, theme parks, film studios, cruise lines and top 400 domestic colleges/universities.  She is accountable for setting the long-term strategic vision that looks at the company’s entire asset portfolio to deliver financial results for The Coca-Cola Company and differentiated value to partners. 
Stefanie is an inductee into the ShowEast Hall of Fame, is a past President of Variety of Georgia, a founding member of Ribbons of Hope, and serves on Agnes Scott College Board of Visitors.
Stefanie and her husband live in Atlanta and have three children.

David W. Oxtoby

President Emeritus, Pomona College
Visiting Scholar, Harvard Graduate School of Education
David Oxtoby has been recognized as a leader in American higher education, at the forefront in advancing environmental sustainability, increasing college access, cultivating creativity, and pursuing academic excellence in the context of an interdisciplinary liberal arts environment.
An internationally known physical chemist who is a strong proponent of the arts, he is an advocate for the value of a liberal arts education and its vital role in generating innovation and world-changing ideas.
During his 14-year tenure at Pomona, Oxtoby broadened low-income and underrepresented students’ access to a Pomona education by promising to meet 100 percent of demonstrated financial need without loans; deepened the College’s commitment to serve historically underrepresented high school students through programs such as the Pomona College Academy for Youth Success (PAYS); and opened the Rick and Susan Sontag Center for Collaborative Creativity, serving the five undergraduate institutions of The Claremont Colleges.
Oxtoby also held a coterminous appointment as professor of chemistry at Pomona and regularly taught a course in environmental chemistry. Previously at the University of Chicago he was Dean of the Division of Physical Sciences and the William Rainey Harper Distinguished Service Professor of Chemistry.
Oxtoby has been the recipient of several fellowships, including from the Guggenheim and National Science foundations. He is a Fellow of the American Physical Society, the American Association for the Advancement of Science, and a member of the American Chemical Society. In 2012 he was elected as a Fellow of the American Academy of Arts & Sciences, where he serves on the Academy Trust. He is a member of the Ojai Music Festival Board.
President Oxtoby, a member of Phi Beta Kappa, received his bachelor's degree in chemistry and physics summa cum laude from Harvard University in 1972 and his Ph.D. in chemistry from the University of California at Berkeley in 1975. He received honorary degrees from Occidental College (2005) and Lingnan University in Hong Kong (2009).

Nick F. Nelson
Chief Marketing Officer

Nick F. Nelson is an entertainment marketer, author, and motivational speaker. As Principal and Chief Marketing Officer (CMO) of LIQUID SOUL, the country's premiere sports and
entertainment marketing firm; Nelson is an innovative force who has produced targeted marketing and communications strategies for some of television's highest rated shows and more
than 20 number-one box office films.

Nelson’s keen ability for creating buzz-worthy campaigns by tapping into the pulse of target
audiences to anticipate trends has led to him working with leading entertainment, consumer,
and non-profit brands. Most notable include Disney Dreamworks, General Mills, HBO, NBC
Entertainment, Warner Bros. Pictures and Walmart. Additionally, Nelson helped to develop
strategies for the Primetime Emmy Award-nominated television series “Blackish” and Golden
Globe-winning television series “Empire,” among many others, by introducing them to new
concepts for non-traditional, digital and social media marketing.

Recognized as the “Agency Marketer of the Year” by the Atlanta Chapter of the American
Marketing Association in 2012, Nelson became the first, and only, African-American to receive
the honor in its more than 50-years of existence. Despite having an award-winning career that
has garnered recognition from the likes of the American Advertising Federation (AAF), the
Association of National Advertisers (ANA), Black Enterprise, Ebony magazine and his alma
mater, Florida A&M University, it is Nelson’s core beliefs, family values and passion for growth
that fuel his drive to achieve greatness.

Not limited to immersing himself in solution-oriented ideas that only impact his clients, Nelson’s
desire to positively impact the lives of business professionals worldwide prompted his
exploration into authorship. His debut book, STAY TUNED, is an instructional guide to
overcoming life-altering challenges and finding a path to personal fulfillment. Nelson brings the
same wisdom and practical advice to the pages of this project, as he has to the stages he’s
graced throughout his years as a keynote speaker, host, and panelist. His undeniable foresight
in business and engaging spin on real world issues keeps audiences captivated, making him an
in-demand motivational speaker.

Even with a regularly demanding schedule, Nelson makes it a priority to remain active in the
community. He currently serves as board chair for the Urban League of Greater Atlanta, is a
member of Alpha Phi Alpha and The 100 Black Men of Atlanta, and is a deacon and youth
leader in his church. Although Nelson holds many titles, there are none greater to him than that
of a husband to his college sweetheart and father to his son.

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Sunday - 8:00 AM - 12:00 PM
Non-Members : $325.00
Members : $300.00
Non-Members : $325.00
Members : $300.00
Non-Members : $325.00
Members : $300.00
Sunday - 1:00 PM - 5:00 PM
Non-Members : $325.00
Members : $300.00
Non-Members : $325.00
Members : $300.00
Non-Members : $325.00
Members : $300.00
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Conference Location

Atlanta Marriott Marquis
265 Peachtree Center Avenue
Atlanta, GA 30303
Telephone: +1.404.521.0000

Experience urban energy and a stylish vibe at the newly renovated Atlanta Marriott Marquis. Conveniently located in Peachtree Center, the indoor MARTA access offers guests direct access to Hartsfield-Jackson International Airport just 15 miles away. This newly modernized downtown Atlanta hotel puts you near sites like Georgia Aquarium, World of Coca-Cola, CNN Center, GWCC, Georgia Dome and College Football Hall of Fame. The hotel's amazing atrium is marked by the 50-foot color changing sail of Pulse, a cool cocktail lounge and iconic symbol of this downtown Atlanta hotel. Relax in The Spa, stay fit in the 24-hour fitness center and enjoy unique dining options like Sear, High Velocity and Starbucks. 

$195.00 single/double occupancy 
$215.00 triple occupancy
$235.00 quad occupancy
(plus applicable state and local taxes, currently 16%, and Hotel Motel Tax Fee of $5.00 per night. Taxes and fees are subject to change without notice) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now
Or call +1.866.469.5475 and ask for the American Marketing Association Symposium for the Marketing of Higher Education Room Block.

The reservation cut-off date is October 14, 2017.
The AMA has negotiated special group rates for the Symposium for the Marketing of Higher Education. You must make your hotel reservations by October 14, 2017 and properly identify yourself to qualify for the special group rate (based on availability). After October 14, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations made within 72 hours prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event. 

Hotel Features, Services and Accommodations
Please visit the Atlanta Marriott Marquis for a full list of services and features. 

Area Attractions and Events
Please visit Atlanta Convention & Visitors Bureau for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may want to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Live Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program
American Marketing Association has partnered with Delta​ to provide our attendees a 2% - 10% discount for the Symposium for the Marketing of Higher Education in Atlanta, GA (ATL). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Driving Directions 
From Hartsfield-Jackson Atlanta International Airport (ATL) 
Travel north on Interstate 75/85 to exit 248C for Andrew Young Inte
rnational Boulevard. Turn left onto the boulevard then right onto Peachtree Center Avenue. The hotel is two blocks on the right, approximately 15 miles from the airport.

Traveling south on Interstate 75/85
Take exit 249A for Courtland Street. Proceed to the third traffic light and turn right onto Andrew Young International Boulevard. Continue one block to Peachtree Center Avenue and turn right. The hotel is two blocks on the right.

Taxis are readily available at the Hartsfield-Jackson Atlanta International Airport. The average fare from the airport to the hotel is $32.00 (tip subject to guests’ discretion).

Public Transportation
Travelers can board the Metropolitan Atlanta Rapid Transit Authority (MARTA)​ train inside the airport. Train fare is $2.50 one-way. The MARTA Peachtree Center Station has indoor access to the hotel. Fares are subject to change without notice.

Valet parking is available at the hotel for $38.00 per day.​

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