There’s nothing greater than seeing how your work can do good. Taking everything you know to help your organization make a difference in the world.
At the AMA Nonprofit Marketing Conference, we’ll teach you how to reach a bigger audience on a smaller budget, and transform your marketing dollars into maximum impact.
Help your organization become greater than you thought possible. Gain insight and expertise from some of the top minds in the nonprofit community. Learn the latest best practices and technologies that can make the most effective use of your time and money. This is the community that shares your passion.
Working for good has never felt so great.
President and Chief Executive Officer, Ad Council
Jazz Guitarist, GRAMMY® Award-winning Prodcuer, Programming
Consultant, Motivational Speaker, Lifetime Advocate of Jazz Music and
its Unique Place in American Culture
We’ve put together a roster of breakout sessions and experiences to equip you with the latest thinking and methods being used to grow nonprofit marketing efforts. They’re led by experienced senior leaders who understand the unique challenges you face in the work you do.
Download the full program now. (PDF)
Before the 2017 AMA Nonprofit Maketing Conference starts, get extra in-depth training. Take a look at what we have planned.
Tutorial A: Winning in the Age of the Consumer: Defining a Strategic and Actionable Vision for your Customer Experience
Carryn Quibell, Consultant; Simon Goodship, Consultant
Digital disruption has forever changed for the world of marketing. Brands can create never-been-seen before experiences. Customer expectations are growing exponentially. And increasing complexity and diversity of marketing channels is creating entirely new challenges for customer engagement.
For this workshop, we will work through a series of design-driven frameworks that will allow you to begin to establish a north star for your customer experience strategy, as well as understand how to operationalize a service-centric, cross-departmental approach to consumer, customer and member engagement.
Tutorial B: How Brandraising Raises Visibility and Money
Sarah Durham, CEO, Big Duck
As you expand the tools you use to communicate with supporters online and off, how do you make sure that everyone in your organization is speaking to participants, donors and your wider community with one voice? Based on her popular book Brandraising: How to Raise Money and Increase Visibility Through Smart Communications, Sarah Durham introduces you to the concept of brandraising that can help you improve your organization’s marketing strategy and how you use communications to build relationship-buildings.
Tutorial C: Marketeering: Doing More with Less
Mark Devito, President, Chief of Creative, The Gigawatt Group
Budgets are tight, demands are high, and expectations are through the roof. Great ideas are everywhere, and you know that no question - brand marketing is needed. What do you do now? You need to enlist high end talent to creatively think through how to make the most of your vision without breaking the bank. Is it possible? Absolutely. But, it takes some practice, the proper guidance and a some smart instincts.
This workshop first identifies trending creative campaign models and the tactical approach that most take. Then, we identify ways to achieve similar goals with limited funds. Don’t let the budget drive the creative. We will take submissions from the workshop attendees for 3 current organizational challenges and explore how to navigate the creative waters through several tactical concepts. This workshop provides tangible answers to your often frustrating concerns over how you’re going to make your campaign a reality. We’ll also explore how to target your ideal audience and create brand centric solutions that make sense. We’ll take questions from the group and workshop answers that can help you with approach, your team, your past experiences, and what’s next.
2017 Nonprofit Marketer of the Year Award
NOMINATIONS DUE MARCH 31!
Do you know a nonprofit marketing leader making an impact? The AMA Foundation Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field. The winner receives recognition at the conference awards luncheon, a complimentary AMA Nonprofit Marketing Conference registration, travel stipend and a one-year paid membership to the AMA.
Submit a nomination here!