2017 AMA Nonprofit Marketing Conference

Fairmont Washington, D.C., Georgetown
2401 M Street, NW, Washington, DC 20037
7/10/2017 8:00 AM - 7/12/2017 12:00 PM
Register before 6/13/2017 12:00 AM for early registration fee

There’s nothing greater than seeing how your work can do good. Taking everything you know to help your organization make a difference in the world.

At the AMA Nonprofit Marketing Conference, we’ll teach you how to reach a bigger audience on a smaller budget, and transform your marketing dollars into maximum impact.

Help your organization become greater than you thought possible. Gain insight and expertise from some of the top minds in the nonprofit community. Learn the latest best practices and technologies that can make the most effective use of your time and money. This is the community that shares your passion.

Working for good has never felt so great.



 2017 Keynote Speakers


Amazing speakers with interesting perspective will inspire you to be great. Here’s a look at the keynote speakers we have planned.


Chief Creative Officer, Girl Rising

Chief Strategy Officer, Make-A-Wish International

President and Chief Executive Officer, Ad Council

Jazz Guitarist, GRAMMY® Award-winning Prodcuer, Programming Consultant, Motivational Speaker, Lifetime Advocate of Jazz Music and its Unique Place in American Culture

AMA Foundation Nonprofit Marketer of the Year Award

Lisa Bowman

Executive Vice President & Chief Marketing Officer, United Way Worldwide
We’re excited to announce that Lisa Bowman, Executive Vice President & Chief Marketing Officer of United Way Worldwide, has been named as the AMA Foundation Nonprofit Marketer of the Year, an award which recognizes extraordinary leadership in the field of nonprofit marketing.
Ms. Bowman serves as United Way Worldwide’s Chief Marketing Officer. She leads the organization’s marketing team and initiatives to create, develop and implement United Way’s global marketing strategies that highlight the organization’s image and heritage to galvanize engagement of donors, advocates, volunteers, as well as partner relationships in communities around the world. Ms. Bowman oversees brand, marketing, communications and research, including:  brand innovation, creative development, media relations, affinity groups and strategic alliances, such as the famed NFL and United Way partnership.

The AMA Foundation Nonprofit Marketer of the Year is presented by:

 Conference Program


We’ve put together a roster of breakout sessions and experiences to equip you with the latest thinking and methods being used to grow nonprofit marketing efforts. They’re led by experienced senior leaders who understand the unique challenges you face in the work you do. 

Download the full program now. (PDF)

Pre-Conference Tutorials


Before the 2017 AMA Nonprofit Maketing Conference starts, get extra in-depth training. Take a look at what we have planned.

Tutorial A: Winning in the Age of the Consumer: Defining a Strategic and Actionable Vision for your Customer Experience

Carryn Quibell, CEO, Marmalade; Simon Goodship, Chief Solutions Officer, Marmalade

Digital disruption has forever changed for the world of marketing. Brands can create never-been-seen before experiences. Customer expectations are growing exponentially. And increasing complexity and diversity of marketing channels is creating entirely new challenges for customer engagement.

For this workshop, we will work through a series of design-driven frameworks that will allow you to begin to establish a north star for your customer experience strategy, as well as understand how to operationalize a service-centric, cross-departmental approach to consumer, customer and member engagement.

Tutorial B: How Brandraising Raises Visibility and Money

Sarah Durham, CEO, Big Duck

As you expand the tools you use to communicate with supporters online and off, how do you make sure that everyone in your organization is speaking to participants, donors and your wider community with one voice? Based on her popular book Brandraising: How to Raise Money and Increase Visibility Through Smart Communications, Sarah Durham introduces you to the concept of brandraising that can help you improve your organization’s marketing strategy and how you use communications to build relationship-buildings.

Tutorial C: Marketeering: Doing More with Less

Mark Devito, President, Chief of Creative, The Gigawatt Gr


Budgets are tight, demands are high, and expectations are through the roof.  Great ideas are everywhere, and you know that no question - brand marketing is needed.  What do you do now?  You need to enlist high end talent to creatively think through how to make the most of your vision without breaking the bank.  Is it possible?  Absolutely.  But, it takes some practice, the proper guidance and a some smart instincts.
This workshop first identifies trending creative campaign models and the tactical approach that most take.  Then, we identify ways to achieve similar goals with limited funds.  Don’t let the budget drive the creative.  We will take submissions from the workshop attendees for 3 current organizational challenges and explore how to navigate the creative waters through several tactical concepts.  This workshop provides tangible answers to your often frustrating concerns over how you’re going to make your campaign a reality.  We’ll also explore how to target your ideal audience and create brand centric solutions that make sense.  We’ll take questions from the group and workshop answers that can help you with approach, your team, your past experiences, and what’s next. 



Terms and Conditions

Full program newly announced and available. Details here. (PDF)

Schedule at a Glance
Monday, July 10

7:30 AM-6:30 PM Registration Open
8:00 AM-11 AM PreConference Tutorials (Optional, requires separate registration fee)
11:00 AM-12:00 PM PeerTables
12:00 PM-1:00 PM Lunch
1:15 PM-1:30 PM Conference Welcome
1:30 PM-2:30 PM Monday Opening Keynote
2:30 PM-3:00 PM Networking Break
3:00 PM-4:00 PM Track Sessions
4:15 PM-5:15 PM Monday Closing Keynote
5:15 PM-6:30 PM Reception
7:00 PM DC Dine-Arounds
7:30 PM Night at the Movies-Girl Rising Documentary

Tuesday, July 11

7:45 AM-6:00 PM Registration Open
8:00 AM-8:30 AM Continental Breakfast
8:30 AM-9:45 AM Tuesday Opening Keynote
10:00 AM-11:00 AM Partner Track Sessions
11:00 AM-11:30 AM Networking Break
11:30 AM-12:30 PM Track Sessions
12:30 PM-1:45 PM Nonprofit Marketer of the Year Awards Lunch
2:00 PM-3:00 PM Track Sessions
3:00 PM-3:30 PM Networking Break
3:30 PM-4:30 PM Track Sessions
4:30 PM-6:00 PM Reception

Wednesday, July 12

6:30 AM-Morning Walk
7:45 AM-12:30 PM Registration Open
8:00 AM-8:30 AM Continental Breakfast
8:30 AM-9:30 AM Track Sessions
9:45 AM-10:45 AM Track Sessions
10:45 AM-11:15 AM Networking Break
11:15 AM-12:30 PM Wednesday Closing Keynote
12:30 PM-1:00 PM Closing Remarks
Martha Adams, Chief Creative Officer, Girl Rising

A Poem, A Gospel and a Prime Minister. The Keys to Fueling a Global Movement.
Martha Adams is an award-winning storyteller who travels freely between the commercial realm of TV, the independent world of filmmaking and all things digital media. Originally brought on to produce the film at the center of the Girl Rising campaign, she is now the Chief Creative Officer and was featured in 2013 by Newsweek/Daily Beast as one of “125 Women of Impact.” Adams is a Senior Fellow at The University of Southern California’s Marshall Brittingham Social Enterprise Lab which recognizes leadership at the intersection of business and social impact, she serves as a Film Expert for the U.S. Department of State diplomacy program American Film Showcase, and in 2015 Novus awarded her “Humanitarian of the Year.”
She has spent years working with the girls featured in Girl Rising and frequently speaks on the subject of girls' empowerment, radical change and the critical role storytelling plays. Recent engagements range from the FiSahara Film Festival and INmarket Conference to corporate events for Shearman and Sterling, Charles Schwab, Microsoft and Stroz Friedberg.
She began her career at Discovery Channel and after 5 years in production and programming, she co-founded Arcwelder Films. She executive produced a wide array of films, including four series and eight specials (including Inside the Kill Box, Citizen Soldier, Robots Rising and Spies Above) that won an array of awards including a National Emmy, Worldfest Houston prizes, New York Film Medals and Cine Awards. Audiences can enjoy her documentaries in more than 188 countries around the world, on networks such as Discovery, National Geographic, and Bravo. Martha graduated cum laude from American University in Washington D.C.

John Vranas, Chief Strategy Officer, Make-A-Wish International

Make-A-Wish®: Building and Connecting with a Global Community
John Vranas is the Chief Strategy Officer for Make-A-Wish International where he oversees the creation and execution of all global projects.  He serves as the leader and strategy advisor to the CEO and the International Board of Directors, working to ensure that the enterprise continues to expand globally and reach every child that is eligible for their one true wish.
John joined Make-A-Wish in 2014 as the Chief Marketing Officer for Make-A-Wish America.  He led the repositioning of the brand.  The new marketing strategy changed the wish story narrative to include greater storytelling, focusing on the need and impact of the 30,000 wishes granted around the world.  Those efforts led to record benchmark levels in recognition, equity, and favorability.  In combination with this repositioning, key strategic initiatives doubled the social media impact, while being a leader in social media engagement. In September 2016 he was promoted to the chief strategy role for Make-A-Wish International.
Before Make-A-Wish, John was Vice President of Fundraising for Juvenile Diabetes Research Foundation (JDRF) and Senior Vice President of Field Operations at ALSAC/St. Jude Children’s Research Hospital.  He graduated from Old Dominion University in Norfolk VA with a B.S.B.A degree in Financial Management.  He currently lives in Phoenix AZ with his wife, Angi.
Make-A-Wish is a global organization, led by staff and volunteers in 51 countries, powered by the belief that we transform lives one wish at a time.


Lisa Sherman, President and Chief Executive Officer, Ad Council

See it to Be It: How Communicators are Fighting Bias
Lisa Sherman is President and CEO of the Ad Council, the national nonprofit organization behind some of the most impactful public service campaigns in American history. From the recent viral phenomenon “Love Has No Labels” to the iconic Smokey Bear, the Ad Council leverages the power of the media, leading creative and digital agencies and influencers to change opinions and behaviors around pressing social issues. Lisa oversees more than 40 integrated public service communications programs on behalf of national non-profit organizations and federal government agencies, including Autism Speaks, Feeding America, American Heart Association, FEMA and the U.S. Department of Health and Human Services.
Lisa’s role at the Ad Council combines her extensive experience in molding and leading national communications companies with her strong passion for social causes. Lisa joined the Ad Council in November 2014, from Viacom where she helped to launch LogoTV, the leading entertainment network aimed at the LGBT community. During her time at Logo, she nearly tripled the number of households carrying the digital cable channel, built a robust advertising business of over 300 corporate brand partners and developed a multi-platform digital business that pioneered new approaches to audience building and engagement.
Prior to Logo, Lisa served as Executive Vice President at Hill, Holliday Connors, Cosmopulos, part of the Interpublic Group of Companies, and held a number of executive and senior level marketing, advertising and operating positions at Verizon Communications. During this time, she also co-founded the Women’s Sport Network, a marketing services company dedicated to the marketing and management of sports, entertainment and promotions for Fortune 500 companies to reach teens, women and families through their passion for sports.
Lisa is currently the Vice Chair of the Board of God’s Love We Deliver and serves on the Advisory board of TMI, the consulting arm of DoSomething.org which is the world’s largest organization for young people and social change. She has been recognized with a number of awards including Ad Age’s “Women to Watch 2015.” She is an inductee into the YWCA’s Academy of Women Leaders and a Metzger-Conway fellow at her alma mater, Dickinson College.

Marty Ashby

Jazz is Life
®-Professional Development

Marty Ashby is a jazz guitarist, GRAMMY® Award-winning producer, programming consultant, motivational speaker and lifelong advocate of jazz music and its unique place in American culture.  He is Executive Producer of MCG Jazz, which he started in 1987 and since then he has produced more than 2,000 concerts and 50 recordings on the MCG Jazz label garnering Five Grammy Awards and 11 additional nominations. For three decades, Ashby has been an artistic advisor and producer for jazz concerts and festivals around the country, including the Animal Crackers jazz series in Racine, WI, Jazz at Seven Springs Festival and Jazz on the Circle Series in Cleveland.  He was the EPP Goldman-Sachs Fellow at the National Museum of American History at the Smithsonian and has worked with many Jazz organizations as a consultant. Ashby has presented his Jazz is Life® professional development workshop to corporate and community audiences nationally and internationally. As a guitarist, Ashby has performed and recorded with Slide Hampton, Claudio Roditi, Nancy Wilson, Paquito D’Rivera, Herbie Mann, Phil Woods, The Dizzy Gillespie™ All-Star Big Band and others.  In addition to his musicianship, Ashby has curated and managed national tours for Jazz Across the Americas and the Smithsonian Jazz Masterworks Orchestra’s Tribute to Ella Fitzgerald. 

Registration is not available at this time.

​Please note: A handful of rooms have been secured at an overflow hotel property: Hyatt Place/Georgetown for the conference. Please contact Catherine Rentschler, Director of Sales at 1-202-331-5715 to secure your reservation.

A rate of $219/night will be available. A credit card is required for guarantee and a 24 hour cancellation policy will apply.

Conference Location

Fairmont Washington, D.C., Georgetown
2401 M Street, NW
Washington, DC 20037
Telephone: + 1.202.429.2400

Located in Washington’s fashionable West End and adjacent to historic Georgetown, the Fairmont Washington, D.C. welcomes guests in capital style. With a sunlit urban courtyard that soothes the spirit, the Fairmont is the perfect hotel for business or leisure travel. While you’re visiting, you will experience outstanding hospitality and enjoy the recent renovation, which has added a dazzling new ballroom and revitalized the lobby, bar and courtyard to embody the beauty of the region.

Rates: $219.00 single/double occupancy
$30.00 per night for each additional guest over the double occupancy rate (not including children)
(plus applicable state and local taxes, currently 14.5%. Taxes and fees are subject to change without notice.)

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.800.441.1414 and ask for the AMA Nonprofit Marketing Conference 2017 Room Block.

The reservation cut-off date is June 9, 2017.
The AMA has negotiated special group rates for the Nonprofit Marketing Conference. You must make your hotel reservations by June 9, 2017 and properly identify yourself to qualify for the special group rate (based on availability). After June 9, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit or cash deposit in the amount of (1) one night’s room and tax for each confirmed room will be due at time of booking. Cancellations made within (72) seventy-two hours prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 1:00 p.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early will be assessed an early departure fee of $109.50. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Fairmont President’s Club
High Speed Internet access is available throughout the hotel when you join Fairmont President’s Club. Membership is complimentary and features exclusive privileges including free internet access, free local calls, complimentary health club access, daily newspaper and more. Registration in advance of arrival is required and there is no cost to enroll or maintain the membership.

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event.

Hotel Features, Services and Accommodations
Please visit Fairmont Washington, D.C., Georgetown for a full list of services and features.

Area Attractions and Events
Please visit Destination DC for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Nonprofit Marketing Conference in Washington, D.C. (DCA, IAD, BWI). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now​ 
or call Delta Meeting Network Reservations at +1.800.328.1111.  When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Driving Directions
From Ronald Reagan Washington National Airport (DCA) - 5 miles/15 minutes
Exit the airport to the north. Follow the signs to Memorial Bridge.
Cross the Memorial Bridge and stay in the left lane.   
Take the first 'legal' left turn onto 23rd Street, NW. It is not marked at 23rd Street, but there is a left turn lane.   
Continue up to G Street and make a left turn.   
Go one block to the stop sign (this is 24th Street, NW) and turn right.   
Continue on 24th. You will cross M Street, NW.   
The hotel entrance is on the left.

From Washington Dulles International Airport (IAD) - 26 miles/35 minutes
Take the Dulles Access Road to Route 66.   
Take Route 66 East toward Washington.   
Follow 66 over the Roosevelt Bridge. Stay in the left lane of the bridge and take the exit for E Street. The exit puts you at 20th Street, NW.   
At 20th Street, NW, make a left turn and follow to M Street, NW.
Make a left turn on M Street.   
Go four blocks and make a right on 24th Street, NW.   
The hotel entrance will be on the left.

From Baltimore-Washington International Thurgood Marshall Airport (BWI) - 35 miles/45 minutes
Exit the airport and take Route 195 (you will be on it) to Route 95.   
Take Route 95 South to 495 West (towards Silver Spring). This will put you on the Capital Beltway.   
Take Exit 33 (Connecticut Avenue, South) for approximately 6 miles.   
When you reach M Street, make a right turn.   
Continue almost eight blocks to 24th Street, NW and make another right, the hotel will be on the left-hand side of the street.

Taxicabs are readily available at the DC area airports.
Fares are approximately:
DCA - $20.00-$25.00 one-way
IAD - $60.00-$65.00 one-way
BWI - $70.00 one-way

Shuttle Service
SuperShuttle provides transportation to & from the DC area airports. Please call SuperShuttle at +1.800.BLUEVAN (258.3826) to make reservations.
Rates are approximately:
DCA - $16.00 one-way
IAD - $30.00 one-way
BWI - $37.00 one-way
Please try to make reservations 24-hours prior to your trip. Rates are subject to change without notice.

Washington Metropolitan Area Transit Authority (Metro) Directions
From Foggy Bottom Metro Station
Take the escalators to the street level.   
Make a U turn and walk away from the escalators.   
Continue to the corner of 24th Street, NW and make a right turn.
Continue north on 24th to M Street, NW.   
Fairmont Washington, D.C., Georgetown will be on the left-hand corner after crossing over M Street.

From the Dupont Circle Metro Station
Take the Circle South exit.   
Walk straight south on 19th Street, NW. 
Make a right turn on N Street, NW.
Continue to 24th Street, NW.
Make a left on 24th Street, NW. 
Fairmont Washington, D.C., Georgetown is on the next corner on the right.

The cost for parking at Fairmont Washington, D.C., Georgetown is:
$15.00 for the first hour
$20.00 for one to two hours
$25.00 for two to three hours
$35.00 for all day - three to ten hours
$51.00 for ten+ hours/overnight


Whether you’re looking for Thought Leadership positioning or you’re looking to expand your brand visibility, AMA Partners can choose from a wide variety of sponsorship levels & opportunities that include, but not limited to:

* Thought Leader Presenting Sessions          * Welcome or Network Receptions     

* Hotel Room Keycards                                  * Breakfast, Refreshment Breaks or Luncheon

* Display Advertising in Event Program          * Banner Ad in Event App and much more!



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To learn more about Partnership & Exhibition opportunities, contact Andrew Nelmes at 312.542.9088 or anelmes@ama.org.

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 Event Calendar




8/3/2017 8:00 AM to 8/6/2017 12:00 PM

East Coast