2017 Marketing and Public Policy Conference

Washington Marriott at Metro Center
775 12th Street NW, Washington, DC 20005
6/1/2017 5:00 PM - 6/3/2017 5:00 PM
Register before 5/5/2017 12:00 AM for early registration fee

The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection where marketing and public policy meet. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and organizations.
Promoting Solutions for Quality of Life and Consumer Well-Being
Our conference theme, Promoting Solutions for Quality of Life and Consumer Well-Being, celebrates the incredible strides made in improving the lives of consumers and the quality of our society. At the same time, it recognizes many contemporary and global issues that cry out for greater research, debate and action.

2017 MPPC Conference Program Available Here! Updated 6.1.2017


Are you a doctoral student? Click here to go to the 
Doctoral Student Registration Site.

Newly added! 2017 Marketing and Public Policy Pre-Conference Workshop:

"Fighting the Good Fight: Public Policy Research Priorities in a Climate of Deregulation"
Pre-Conference Workshop Sponsored by:



 Keynote Speaker Bob Woodward

Iconic journalist and 18-time bestseller Bob Woodward will headline the 2017 AMA Marketing and Public Policy Conference happening June 1-3 in Washington, D.C.

He will present the keynote session titled "The Age of the American Presidency: Presidential Policies and their Impact on Consumer Well Being.”

Two-time Pulitzer Prize-winning Washington Post reporter Bob Woodward examines the role of the presidency, and the policies, strategies, and tactics of the current presidential administration, putting it in context and addressing what is going on behind the scenes and what to expect.

Few know the American presidency as well as Bob Woodward, the Post’s veteran reporter-historian, who has written #1 bestselling books covering all eight of the last presidents from Richard Nixon to Barack Obama. Only someone with more than four decades of explaining and understanding the American presidency with his signature aggressive and analytical, but fair and non-partisan reporting can provide a timely portrait of the current presidential administration and the impact of its policies on individual well-being.

Keynote Sponsored by:

Conference Program

We've selected some of the best research trying to understand how business practices, policy-making and grassroots community efforts contribute to the quality of life and consumer well-being. Click below to see the full conference line-up.

Full program available now. (PDF)

Follow along on Twitter at


2017 Conference Co-Chairs

Maura L. Scott
Madeline Duncan Rolland Associate Professor of Business Administration
Florida State University

Sterling A. Bone
Associate Professor of Marketing
Jon M. Huntsman School of Business
Utah State University

Jerome D. Williams
Executive Vice Chancellor and Provost
Rutgers University-Newark​​​​​​​​


2017 Marketing and Public Policy Schedule at a Glance

Thursday, June 1
02:00 PM-06:30 PM | Registration Open
05:00 PM-06:30 PM 
| Opening Reception

Friday, June 2
07:30 AM-05:30 PM 
| Registration Open
08:00 AM-08:30 AM | Refreshments
08:30 AM-10:00 AM | Plenary Session
10:00 AM-10:30 AM | Refreshments
10:30 AM-11:50 PM | Sessions
12:00 PM-01:30 PM | Keynote Presentation: Bob Woodward and Lunch
01:45 PM-03:15 PM | Sessions
03:15 PM-03:45 PM | Refreshments| 
03:45 PM-05:15 PM | Sessions
05:30 PM-07:00 PM | Poster Session and Reception

Saturday, June 3
07:30 AM-04:00 PM 
| Registration Open
08:00 AM-08:30 AM | Refreshments
08:30 AM-10:00 AM | Plenary Session
10:00 AM-10:30 AM | Refreshments
10:30 AM-12:00 PM | Sessions
12:00 PM-01:00 PM | Awards Presentations and Lunch
01:15 PM-02:45 PM | Sessions
02:45 PM-03:15 PM | Refreshments
03:15 PM-04:45 PM | Sessions

Registration is not available at this time.

​Conference Location

Washington Marriott at Metro Center
775 12th Street NW
Washington, DC 20005
Telephone: +1.202.737.2200
Reservations: +1.800.393.2510

Washington Marriott at Metro Center features convenient access to the best of Washington, DC area attractions, shopping and dining. The premier location near the DC metro system provides guests easy access to the National Mall, Smithsonian Institution, CityCenterDC, Spy Museum and the National Portrait Gallery

Room Rates:
$219.00 single/double occupancy per night
Rates are subject to applicable state and local taxes, currently 14.5% (subject to change without notice)
Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call the Washington Marriott at Metro Center at +1.800.393.2510 and ask for the American Marketing Association Marketing and Public Policy room block.

The reservation cut-off date is May 4, 2017.
The AMA has negotiated special group rates for the Marketing and Public Policy Conference. You must make your hotel reservations by May 4, 2017 and properly identify yourself (American Marketing Association Marketing and Public Policy) to qualify for the special group rate, based on availability. After May 4, 2017, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card or deposit in the amount of (1) one night’s room and tax for each confirmed room will be due at time of booking. Cancellations made within 2 days prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 4:00 pm, and check out is at 12:00 pm. Anyone arriving earlier than 4:00 pm will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Hotel Features, Services and Accommodations
Please visit the Washington Marriott at Metro Center for a full list of services and features.

Area Attractions and Events
Please visit Destination DC for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

​AMA Travel Program

American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for Marketing and Public Policy in Washington, DC (DCA, IAD, BWI). The Delta Meeting Network discount is based on the booking class of your ticket.

Reserve your ticket now 
or call Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMPS2 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

From Ronald Reagan Washington National Airport (DCA), 4 miles:
Follow the signs to Washington, DC (George Washington Parkway/I-395 North). Exit onto 12th Street, NW. The hotel is 4 blocks ahead on the right.

From Washington Dulles International Airport (IAD), 27.2 miles:
Follow the signs to Interstate 66 East to Washington. Follow signs to US-50 E / Constitution Ave. Follow Constitution and turn left at 12th Street NW. The hotel is ahead 4 blocks on the right.

Baltimore/Washington International Airport (BWI), 32.2 miles:
Take the Baltimore-Washington Parkway South (MD 295) to US 50 West (New York Avenue). Take New York Avenue westbound. Turn left onto 7th Street, NW. Turn right onto G Street, NW and right on to 12th Street, NW. The hotel is ahead on the right.

Taxicabs are readily available at the DC area airports.
Fares are approximately:
DCA - $20.00 one-way
IAD - $75.00 one-way
BWI - $85.00 one-way

Shuttle Service
SuperShuttle provides transportation to and from the DC area airports. Please call SuperShuttle at +1.800.BLUEVAN (258.3826) to make reservations.
Rates are approximately:
DCA - $16.00 one-way
IAD - $30.00 one-way
BWI - $38.00 one-way
Rates are subject to change without notice.

Public Transportation
Washington Metropolitan Area Transit Authority (Metro)

Parking at the Hotel
The hotel offers valet parking at the following rates (subject to change without notice):
Vehicles under 6’6” - $55.70 per night
Vehicles over 6’6” - $61.62 per night

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