2016 Symposium for the Marketing of Higher Education

Rosen Shingle Creek
Orlando, Florida
12/4/2016 8:00 AM - 12/7/2016 12:00 PM
Register before 11/7/2016 12:00 AM for early registration fee

 
Take your seat with more than 1,000 colleagues, experts and keynote speakers to explore the challenges and trends shaping marketing in higher education. ​We’ll discuss smart new strategies to help you differentiate, engage, fundraise and recruit—including innovative approaches for social media and brand building. 

Join us in Orlando for the largest, most comprehensive event in higher education. Get CONNECTED, get inspired, and show your organization the full value of what marketing can do.

2016 program details are now available.

Can't make it to Orlando? You can still get access to many of our sessions with live stream access for $99. Register now."

Confirmed 2016 Keynote Speakers include:

Richard Edelman
President and Chief Executive Officer, Edelman


Nancy Zimpher
Chancellor of the State University of New York System


James Kane
Renowned Loyalty Expert, Researcher, Speaker, Author


Ajay Nair
Senior Vice President and Dean for Campus Life, Emory University



Larry Vincent
Chief Branding Officer, United Talent Agency


Click on the registration tab above to register for the 2016 conference. And don't forget to take advantage of our 2016 Pre-Conference Tutorials. These are available at a separate registration fee of $300 members and $325 non-members. Prices go up by $100 after 11/6/16.

More information found in program.

2016 Higher Education Marketer of the Year Awards

The American Marketing Association will be recognizing an exceptional team who has made transformative contributions to marketing in higher education as well as an individual who has advanced the profession through his/her innovative work. Both awards will be announced in December at the AMA Symposium for the Marketing of Higher Education in Orlando, FL. The Founding Award Sponsor and 2016 Sponsor for this award is Lipman Hearne.


Laugh, learn, and get connected at HigherEd!

Here's a look back at the fun from 2015:
 

 

2016 Symposium for the Marketing of Higher Education Committee

Co-Chair-Heather Swain, Vice President, Communications and Brand Strategy, Michigan State University

Co-Chair-Jason Simon, Vice President/Partner, SimpsonScarborough 
Elizabeth Smith, Associate Vice President, Marketing and Strategic Communications, San Francisco State University
Paige Booth, Vice President of Marketing and Enrollment Management, St. Edward's University​
Binti Harvey, Vice President for Marketing and Communications, Scripps College
Joyce Davis, Director of Marketing, Spelman College
Holly Moline Simons, Director of Strategic Communications, University of Oregon
Guy Wendler, President/CEO, STAMATS
Brad Bohlander, Chief Communications Officer, Associate Vice Chancellor for University Communications, North Carolina State University
Christie Harper, Assistant VP of University Marketing, California Lutheran University
Joe Brennan, Vice President Communications and Marketing, University at Albany
Tony Poillucci, Vice President, Senior Strategist and Creative Director, VisionPoint Marketing
Seth Odell, Vice President of Creative and Marketing Strategy, Helix Education


Conference Cancellation Policy

All cancellations and requests for refunds must be submitted to the AMA via email at qmeyer@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to qmeyer@ama.org at least two weeks prior to the event start date. No refunds will be given as of 11/21/16 (two weeks prior to the event start date). A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company. 


Conference Photo Policy

Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials. For questions or concerns, please call 800.262.1150 or email info@ama.org.​​

Download the 2016 Symposium for the Marketing of Higher Education Full Schedule Here! (.PDF)

Sunday December 4th

7:30 AM-7:00 PM Conference Registration

8:00 AM-12:00 PM Pre-Conference Tutorials. (These sessions are additional to the conference registration fee.)

1:00 PM-5:00 PM Pre-Conference Tutorials. (These sessions are additional to the conference registration fee.)

5:00 PM-7:00 PM Opening Reception & Exhibits

Monday, December 5th

7:45 AM-7:00 PM Conference Registration

7:45 AM-8:15 AM Continental Breakfast

8:15 AM-9:30 AM Morning Keynote

9:45 AM-10:15 AM Dedicated Exhibitor Solutions and Networking Time

10:15 AM-11:45 AM Advanced Marketing Session 1

10:15 AM-11:00 AM Breakout Sessions

11:15 AM-12:00 PM Breakout Sessions

12:00 PM-1:45 PM Lunch and Keynote

2:00 PM-3:30 PM Advanced Marketing Session 2

2:00 PM-2:45 PM Breakout Sessions

3:00 PM-3:45 PM Breakout Sessions

3:45 PM-5:00 PM Dedicated Exhibitor Solutions and Networking Time

4:15 PM-5:00 PM Roundtable Discussions

5:00 PM-7:00 PM Networking Reception

Tuesday, December 6th

7:45 AM-5:15 PM Conference Registration

7:45 AM-8:15 AM Continental Breakfast

8:15 AM-9:30 AM Morning Keynote

9:45 AM-10:15 Dedicated Exhibitor Solutions and Networking Time

10:15 AM-11:45 AM Advanced Marketing Session 3

10:15 AM-11:00 AM Breakout Sessions

11:15 AM-12:00 PM Breakout Sessions

12:00 PM-2:00 PM Lunch, Keynote & AMA Higher Education Marketer of the Year Awards

2:15 PM-3:45 PM Advanced Marketing Session 4

2:15 PM-3:00 PM Breakout Sessions

3:00 PM-4:00 PM Dedicated Exhibitor Solutions and Networking Time

4:15 PM-5:00 PM Breakout Sessions

6:30 PM Doors Open for the Starving the Beast Documentary. Q and A with the film makers directly following screening.

Wednesday, December 7th

7:45 AM-8:15 AM Continental Breakfast

7:45 AM-11:30 AM Conference Registration

8:15 AM-9:45 AM Advanced Marketing Sessions 5 & 6

9:45 AM-10:15 AM Morning Break

10:15 AM-11:30 AM Closing Keynote

11:30 AM Conference Adjournment




Richard Edelman, President and Chief Executive Officer, Edelman




Nancy Zimpher, Chancellor of the State University of New York System





James Kane, Renowned Loyalty Expert, Researcher, Speaker, Author





Ajay Nair,
Senior Vice President and Dean for Campus Life, Emory University




Larry Vincent, Chief Branding Officer, United Talent Agency

This event has passed and is unavailable for registration.

Conference Location

Rosen Shingle Creek
9939 Universal Blvd.
Orlando, FL 32819
Telephone: +1 407.996.9939
Toll Free: +1 866.996.9939

Rates:
$225.00 single/double occupancy
$20.00 for each additional person over double occupancy
(plus applicable state and local taxes, currently 12.5%. Taxes and fees are subject to change without notice)

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.866.996.6338 and ask for the American Marketing Association Symposium for the Marketing of Higher Education Group Room Block to make reservations.

The AMA has negotiated special group rates for the Symposium for the Marketing of Higher Education. Properly identify yourself to qualify for the special group rate (based on availability). A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations made within 3 days prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 3:00 p.m., and check out is at 11:00 a.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early will be assessed a fee of $50.00 plus tax for early departure. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event.

ALERT: Rosen Shingle Creek is aware of a number of organizations that target conference attendees/exhibitors and attempt to persuade them to book outside of the official housing block. These organizations use a bait and switch technique and are NOT part of the American Marketing Association Housing Company. Only reserve your room through the link provided above OR by calling +1.866.996.6338 and ask for the American Marketing Association Symposium for the Marketing of Higher Education Group Room Block to make reservations.

Hotel Features, Services and Accommodations
Please visit Rosen Shingle Creek for a full list of services and features.

Spa Discount
AMA attendees can enjoy 10% off Spa services over the dates of the conference. Discount does not include retail items at the Spa. Please identify yourself as an AMA attendee when making your appointment to receive the 10% Spa service discount.

Area Attractions & Events
Please go to Visit Orlando for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.

AMA Travel Program

Delta
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Symposium for the Marketing of Higher Education in Orlando, FL (MCO). The Delta Meeting Network discount is based on the booking class of your ticket.

Reservations and ticketing are available by visiting Delta or by calling Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMMY9 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply. 

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at +1.800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

Enterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up.
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now.
Reserve a car or call National Car Rental at +1.800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Directions to Hotel
From Daytona Beach or Orlando Westbound on I-4
Going west on I-4 take SR-528 exit.
Exit 72-toward Int’l Airport/Cape Canaveral.
Once on SR-528 take Exit #2 Orangewood Blvd./Universal Blvd.
Keep left; at the traffic light turn left onto Universal Blvd. past under the SR-528 overpass. Rosen Shingle Creek is on the right, before the Rosen School of Hospitality Management – UCF.

From Tampa Eastbound on I-4
Going east on I-4 take SR-528 exit.
Exit 72-toward Int’l Airport/Cape Canaveral.
Once Orangewood Blvd./Universal Blvd.
Keep left; at the traffic light turn left onto Universal Blvd. past under the SR-528 overpass. Rosen Shingle Creek is on the right, before the Rosen School of Hospitality Management – UCF.

From the Orlando International Airport to the Hotel
Take the north exit from the airport.
Take SR 528 West (Beachline Expressway)
Take Exit #2 Orangewood Blvd./Universal Blvd.
At the end of the exit ramp make a right at the light onto Universal Blvd.
Rosen Shingle Creek is immediately on the right, just before the Rosen School of Hospitality Management – UCF.

From South Florida via the Florida Turnpike
Take the Florida Turnpike north towards Orlando to SR-528/ Beachline Expwy.
Take SR-528 West (Beachline Expressway)
Take Exit #2 Orangewood Blvd/Universal Blvd.
At the end of the exit ramp make a right at the light onto Universal Blvd.
Rosen Shingle Creek is immediately on the right, just before the Rosen School of Hospitality Management – UCF.

Transportation
Airport Transportation
Airport shuttle service is available for hotel guests arriving into Orlando International Airport through Mears Transportation. Reservations are required. Please contact Mears Transportation at +1.407.423.5566.
$21.00 one-way
$33.00 roundtrip
Fares are subject to change without notice.

Taxis are readily available at the Orlando International Airport. The estimated taxi fare is approximately $60.00 one-way.

Please visit Rosen Shingle Creek Location and Transportation for additional transportation options.

Parking at the Hotel
Discounted self-parking is available for $8.00 per day.
Valet Parking is available for $20.00 per day or $21.00 overnight.
Rates are subject to change without notice.

Welcome to the 2016 AMA Symposium for the Marketing of Higher Education!


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PARTNER UP WITH THE AMA!​

Whether you’re looking for Thought Leadership positioning or you’re looking to expand your brand visibility, AMA Partners can choose from a wide variety of sponsorship levels & opportunities that include, but not limited to:

* Thought Leader Presenting Sessions     * Welcome or Network Receptions     

* Hotel Room Keycards                             * Breakfast, Refreshment Breaks or Luncheon

* Display Advertising in Event Program, Event Mobile App and much more!



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EXHIBITORS​


160over90

Blue Moon Consulting Group

Brian Communications

Capture Higher Ed

Carnegie Communications

Chegg Enrollment Services

The Chronicle of Igher Education

Converge Consulting

Creative Communications Association (CCA)

Dartlet

Digital Deployment, Inc.

Education Dynamics

Educational Marketing Group, Inc.

Eduvantis

Effective Student Marketing

Epicosity

ExpertFile

Fathom

Funnelback

General Growth Properties

Helix Education

High School Counselor Marketing

HigherEdJobs

idfive

Inside Higher Ed

Insight into Diversity

JetSpring

KelmscottEDU

kor group

Liaison

Marketo

MBuy

Modo Labs

Mogo Interactive

mStoner, Inc.

NewCity

OHO Interactive

Ologie

OmniUpdate

Paskill Stapleton & Lord

Peterson's Nelnet, LLC.

Primacy

ProspectCloud

Quad|Graphics, Inc.

R2integrated

SABRE/IIBD

Simpsonscarborough

Siteimprove, Inc.

Smart College Visit

The Society for Science & the Public

Sparkroom

StudentBridge

Synergy Imports

TerminalFour

TextAim

Up + Up

U.S. News Academic Insights

VisionPoint Marketing

Xpressdocs


*Not Exhibiting*

Merit

Noble Communications

Sappi

Sextant Marketing​





EVENT SUPPORTER










​Become an AMA Partner! To learn more about Partnerships & Exhibition opportunities, contact 
Andrew Nelmes at 312.542.9088 or anelmes@ama.org.

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