2016 Nonprofit Marketing Conference

Fairmont Washington, D.C., Georgetown
2401 M Street, NW, Washington, DC 20037
7/11/2016 8:00 AM - 7/13/2016 12:00 PM
Register before 7/1/2016 12:00 AM for early registration fee
2016 AMA Nonprofit Marketing Conference


Marketing Strategies for Nonprofit Success​

 

​View Full Infographic

One-of-a-kind perspectives, expert-led sessions and an exceptional line-up of speakers will be featured throughout this unparalleled conference program, with all content tailored specifically for nonprofit marketers. Attendees will engage with a diverse group of their peers from nonprofits of all types and sizes, including foundations, charities, education, museums, associations, hospitals and government agencies. 

The 2016 conference program has been tailored around four content tracks to help keep your experience and conference learnings on-point:

  • Amping Up Content Marketing
  • Energizing Engagement & Experience
  • Maximizing Marketing Partnerships
  • Staying on Top of Your Marketing Game

 VIEW THE FULL AGENDA >>


​Early Bird Rates Extended Through June 30

Register by June 30, 2016 to SAVE $100!

                                          Member                Non-Member
Through June 30                $690                     $900 
After June 30                      $790                     $1,000



2016 Confirmed Keynote Speakers Include:
 



Anastasia Khoo, Chief Marketing Officer, Human Rights Campaign
"Taking a Risk and Making History"



Beth Kanter, Master Trainer, Author, Speaker and Blogger
"The Happy, Healthy Nonprofit Marketer: Be Networked, Learn from Your Data, and Take Care of Yourself"


Dawn Rodney, Senior Vice President, Brand, National Geographic Society
"National Geographic Society: Pushing the Boundaries of Your Brand"


Aaron Sherinian, Chief Communications and Marketing Officer, United Nations Foundation
"PhilanthroRevolution: Five Global Lessons from #GivingTuesday



2016 Pre-Conference Tutorials

Arrive early to take advantage of additional training opportunities available immediately before conference starts. These are at an additional fee. Members-$240 and Non-Members-$340. 

  • Tutorial A-Write a Marketing Plan In Three Hours-Kay Keenan, President, Growth Consulting Inc.

  • Tutorial B-Two Tools to Propel your Nonprofit in 2016: Marketing Automation & Retargeting-James Hutto, Managing Project Director, Valeo

  • Tutorial C-Take Your Presentation Skills to the Next Level-Andy Gilman, President and CEO, CommCore Consulting

Tutorial descriptions and further program information can be found here >>

REGISTER NOW >>​


2016 AMA Nonprofit Marketing Conference Planning Committee
  • Chair-Susan Mantel, 2016 Chair, Senior Vice President, Research and Education, LUNGevity Foundation
  • Peter Barber, Executive Vice President and Principal, Business and Account Development, Lipman Hearne
  • Beth Palmisano, Senior Associate, Digital Fundraising, American Red Cross
  • Kevin Hohnbaum, Business Development Manager, Willamette Valley Hospice
  • Sean Hanson, Director of Operations, The Council for Disability Awareness
  • Amy Gerhart Favreau, Freelance Writer & Communications Strategist, Word of Mouse
  • Gina Caputo, Senior Director, Product Marketing, United Way of New York City
  • Ettore Rossetti, Senior Director, Social Business Strategy & Innovation, Save the Children
  • Mike Gardner, Founder and President, Thinkinghire, AMADC President

Conference Photo Policy

Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials. For questions or concerns, please call 800.262.1150 or email info@ama.org.​​​



Conference ​Cancellation Policy

All cancellations and requests for refunds must be submitted to the AMA via email at qmeyer@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation f​ee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to qmeyer@ama.org at least two weeks prior to the event start date. No refunds will be given as of 6/27/16 (two weeks prior to the event start date). A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.

DOWNLOAD THE CONFERENCE PROGRAM >>


New Announcement:

Please join us for an opening night reception on Sunday, July 10th. A quick walk from the hotel.

Reception Details:
Where: RIS, 2275 L Street, NW www.risdc.com
When: Sunday July 10th from 5-7 p.m.
What: Beer/Wine/Passed Hors d’Oeuvres

2016 Pre-Conference Tutorials

Arrive early to take advantage of additional training opportunities available immediately before conference starts. These are at an additional fee. Members-$240 and Non-Members-$340. 

  • Tutorial A-Write a Marketing Plan In Three Hours-Kay Keenan, President, Growth Consulting Inc.

  • Tutorial B-Two Tools to Propel your Nonprofit in 2016: Marketing Automation & Retargeting-James Hutto, Managing Project Director, Valeo

  • Tutorial C-Take Your Presentation Skills to the Next Level-Andy Gilman, President and CEO, CommCore Consulting

Tutorial descriptions and further program information can be found here >>

​REGISTER NOW >>​


Anastasia Khoo, Chief Marketing Officer, Human Rights Campaign
"Taking a Risk and Making History"

Ten years ago, there were few that thought marriage equality for gay and lesbian couples would be the law of the land. The Human Rights Campaign, the country's largest organization dedicated to lesbian, gay, bisexual and transgender equality, has been leading the fight for decades. Learn from Chief Marketing Officer, Anastasia Khoo, about the journey and lessons learned along the way.


Beth Kanter, Master Trainer, Author, Speaker and Blogger
"The Happy, Healthy Nonprofit Marketer: Be Networked, Learn from Your Data, and Take Care of Yourself"

Social media has the ability to increase nonprofit results when marketers skillfully combine an organizational strategy with online personal brands of organizational leaders in order to connect, build relationships, establish trust and thought leadership.   This way of working goes beyond simply arming staff with social media profiles and content, but requires openness, learning, and authenticity.   This interactive keynote will explore how nonprofit marketers can embrace the best practices of leading on social channels, while avoiding some of the challenges.  
Award winning author and blogger Beth Kanter will share some provocative ideas about self-care from her next book, The Happy, Healthy Nonprofit:  Strategies for Impact without Burnout.   The Happy Healthy Nonprofit takes off where The Networked Nonprofit and Measuring the Networked Nonprofit left off — helping individuals and the nonprofit organizations they work for how to live and work with online networks in more sustainable ways.
The keynote will share tips to help nonprofit marketers learn how to take better care of themselves while taking care of their organization’s marketing efforts.  

Dawn Rodney, Senior Vice President, Brand, National Geographic Society
"National Geographic Society: Pushing the Boundaries of Your Brand"

Lessons from taking a 128 year-old world-class brand, and bridging across generations to drive engagement and to change the world. Keynote will cover:

Why knowing who you are matters
•    Building and maintaining relevancy with many generations
•    How to forge a unique path
•    How to Create Impact

Dawn Rodney is senior vice president, Brand, for the National Geographic Society. Throughout her more than 27 years of experience, Rodney lead the re-envisioning of the National Geographic brand identity, helped launch and brand multiple cable channels including Animal Planet, National Geographic Channel and Nat Geo WILD and has won numerous national and international awards for creative and brand campaigns, including an Emmy Award for National Geographic Channel’s “New Generation Explorers” campaign. 


Aaron Sherinian, Chief Communications and Marketing Officer, United Nations Foundation
"PhilanthroRevolution: Five Global Lessons from #GivingTuesday"
This event has passed and is unavailable for registration.

Conference Location

Fairmont Washington, D.C., Georgetown
2401 M Street, NW 
Washington, DC 20037 
Telephone: + 1.202.429.2400

Located in Washington’s fashionable West End and adjacent to historic Georgetown, Fairmont Washington, D.C., Georgetown hotel welcomes guests in capital style. A sunlit urban oasis that soothes the spirit, the Fairmont, perfect for business or leisure travel, celebrates many local Washington traditions. Known for its engaging service and stylish surroundings, the luxury Washington, D.C. hotel in Georgetown offers spacious guest rooms that provide guests with a welcome retreat. A relaxing visit to the Washington, D.C. hotel’s fitness center, indoor pool and serene courtyard garden also provide guests with an array of rejuvenating experiences.

Rates: $199.00 single/double occupancy
$30.00 per night for each additional guest over the double occupancy rate
(plus applicable state and local taxes, currently 14.5%. Taxes and fees are subject to change without notice.) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.800.441.1414 and ask for the AMA Nonprofit Marketing Conference Room Block.

The reservation cut-off date is June 10, 2016.
The AMA has negotiated special group rates for the Nonprofit Marketing Conference. You must make your hotel reservations by June 10, 2016 and properly identify yourself to qualify for the special group rate (based on availability). After June 10, 2016, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit or cash deposit in the amount of (1) one night’s room and tax for each confirmed room will be due at time of booking. Cancellations made within (72) seventy-two hours prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 1:00 p.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Fairmont President’s Club 
High Speed Internet access is available throughout the hotel when you join Fairmont President’s Club ($14.95 per day value). Membership is complimentary and features exclusive privileges including free Internet access, free local calls, daily newspaper and more.
Registration in advance of arrival is required and there is no cost to enroll or maintain the membership.  

Please note: Any hotel room booked outside the AMA negotiated block of rooms will not be reimbursed for expenses, including the need to cancel the event. 

Hotel Features, Services and Accommodations
Please visit Fairmont Washington, D.C., Georgetown for a full list of services and features. 

Area Attractions and Events
Please visit Destination DC for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

A
DA 
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program

Delta
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Nonprofit Marketing Conference in Washington, D.C. (DCA, IAD, BWI). The Delta Meeting Network discount is based on the booking class of your ticket.

Reservations and ticketing are available by visiting Delta 
or by calling Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMMY9 in the box provided on the Find Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car
Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now or call Alamo Rent A Car at +1.800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.

E
nterprise Rent-A-Car
Great Cars. Low Rates. Free Pick-up. 
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now.
Pick-up and drop-off service is subject to geographic and other restrictions.

National Car Rental
As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at +1.800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Driving Directions 
From Ronald Reagan Washington National Airport (DCA) - 5 miles/15 minutes
Exit the airport to the north. Follow the signs to Memorial Bridge. 
Cross the Memorial Bridge and stay in the left lane.     
Take the first 'legal' left turn onto 23rd Street, NW. It is not marked at 23rd Street, but there is a left turn lane.     
Continue up to G Street and make a left turn.     
Go one block to the stop sign (this is 24th Street, NW) and turn right.     
Continue on 24th. You will cross M Street, NW.     
The hotel entrance is on the left.

From Washington Dulles International Airport (IAD) - 26 miles/35 minutes
Take the Dulles Access Road to Route 66.     
Take Route 66 East toward Washington.     
Follow 66 over the Roosevelt Bridge. Stay in the left lane of the bridge and take the exit for E Street. The exit puts you at 20th Street, NW.     
At 20th Street, NW, make a left turn and follow to M Street, NW.
Make a left turn on M Street.     
Go four blocks and make a right on 24th Street, NW.     
The hotel entrance will be on the left.

From Baltimore-Washington International Thurgood Marshall Airport (BWI) - 35 miles/45 minutes
Exit the airport and take Route 195 (you will be on it) to Route 95.     
Take Route 95 South to 495 West (towards Silver Spring). This will put you on the Capital Beltway.     
Take Exit 33 (Connecticut Avenue, South) for approximately 6 miles.     
When you reach M Street, make a right turn.     
Continue almost eight blocks to 24th Street, NW and make another right, the hotel will be on the left-hand side of the street.

Transportation
Taxicabs
Taxicabs are readily available at the DC area airports.
Fares are approximately:
DCA - $20.00-$25.00 one-way
IAD - $60.00-$65.00 one-way
BWI - $70.00 one-way

S
huttle Service
SuperShuttle provides transportation to & from the DC area airports. Please call SuperShuttle at +1.800.BLUEVAN (258.3826) to make reservations. 
Rates are approximately:
DCA - $14.00 one-way 
IAD - $29.00 one-way
BWI - $37.00 one-way
Please try to make reservations 24-hours prior to your trip. Rates are subject to change without notice.

Washington Metropolitan Area Transit Authority (Metro) Directions 
From Foggy Bottom Metro Station  
Take the escalators to the street level.     
Make a U turn and walk away from the escalators.     
Continue to the corner of 24th Street, NW and make a right turn.
Continue north on 24th to M Street, NW.     
Fairmont Washington, D.C., Georgetown will be on the left-hand corner after crossing over M Street.

From the Dupont Circle Metro Station  
Take the Circle South exit.     
Walk straight south on 19th Street, NW.   
Make a right turn on N Street, NW.  
Continue to 24th Street, NW. 
Make a left on 24th Street, NW.   
Fairmont Washington, D.C., Georgetown is on the next corner on the right.

Parking 
The cost for parking at Fairmont Washington, D.C., Georgetown is:
$15.00 for the first hour 
$20.00 for one to two hours
$25.00 for two to three hours
$35.00 for all day - three to ten hours
$48.00 for ten+ hours/overnight

PARTNER UP WITH THE AMA!​

Whether you’re looking for Thought Leadership positioning or you’re looking to expand your brand visibility, AMA Partners can choose from a wide variety of sponsorship levels & opportunities that include, but not limited to:

* Thought Leadership Presenting     * Welcome or Network Receptions     * Hotel Room Keycards

* Breakfast, Refreshment Breaks or Luncheon     * Display Advertising in Event Program, Event Mobile App and much more!!

 


PLATINUM THOUGHT LEADER SPONSOR




PRESENTING SPOTLIGHT SPONSOR





BREAKFAST BREAKS SPONSOR




CONFERENCE INFOGRAPHIC ARTIST





EXHIBITORS


2930 Creative

Consolidus

donor.com

NewCity

Promotional Products Association International


 

AMA also offers customized partnership programs - for more information contact Lore Gil at lgil@ama.org or 312.542.9033.

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