2015 Nonprofit Marketing Conference

Fairmont Washington, D.C., Georgetown
2401 M Street, NW, Washington, District of Columbia 20037
1/1/0001 12:00 AM - 1/1/0001 12:00 AM
Register before 1/1/0001 12:00 AM for early registration fee

2015 AMA Nonprofit Marketing Conference

SAVE THE DATE!

2016 AMA Nonprofit Marketing Conference
July 11-13, Washington, D.C.

2015 Conference Recap:

Over 250 nonprofit marketers from all over the world came together for the 2015 AMA Nonprofit Marketing Conference, which was organized into the following four tracks:

  • ​Motivating the generations
  • Getting personal with storytelling
  • Making cause marketing work
  • Amping up integrated communications. ​

One-of-a-kind perspectives, expert-led sessions and an exceptional line-up of speakers were featured throughout this unparalleled conference program, with all content tailored specifically for nonprofit marketers. Attendees engaged with a diverse group of their peers from nonprofits of all types and sizes, including foundations, charities, education, museums, associations, hospitals and government agencies. 

For a glimpse into the 2015 #AMANP conversation, check out our Storify.

Keynotes Included:

Carrie Martin Munk, ALS Association
Carrie Martin Munk​
Chief Communications and Marketing Officer, The ALS Association
The Ice Bucket Challenge: Celebrating & Surviving a Social Media Surprise



Tony Foleno
Senior Vice President, Research, Planning & Evaluation, The Ad Council
What's the Big Idea?
Hear a sneak peek​ as to what Tony will have to say at the upcoming AMA Nonprofit Marketing Conference.

Dara Royer
Chief Marketing Officer, Mercy Corps
Crafting a "Sticky Story": The Art & Science of Creating Stories that Drive Lasting Engagement


Terry Macko
Senior Vice President, Marketing and Communications, World Wildlife Fund
Leveraging the Power of Your Brand across Generations



​2015 AMA Nonprofit Marketing Conference Planning Committee

Chair-Peter Barber, 2015 Chair, SVP, Business and Account Development, Lipman Hearne
Morgan Estabrook, Director of Marketing and Communications, Alumni Relations and Development, Northwestern University
Susan Mantel, Senior Vice President, Research and Education, LUNGevity Foundation
Beth Palmisano, Senior Associate, Digital Fundraising, American Red Cross
Kevin Hohnbaum, Business Development Manager, Willamette Valley Hospice
Sean Hanson, Director of Operations, The Council for Disability Awareness
Amy Gerhart Favreau, Chief Marketing Officer, Children's Home Society of Virginia


Conference ​Cancellation Policy

 

All cancellations and requests for refunds must be submitted to the AMA via email at qmeyer@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation f​ee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to qmeyer@ama.org at least two weeks prior to the event start date. No refunds will be given as of 6/29/15 (two weeks prior to the event start date). A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.

 
Download the Full Agenda >>


PRE-CONFERENCE | SUNDAY, JULY 12, 2015

05:00 PM - 06:30 PM -- WELCOME RECEPTION - JUST ANNOUNCED!

​Please join us for our special Welcome Reception the evening before our conference's official start. Bar and appetizers will be provided.

WHERE: George Washington University
Art Gallery Lobby, 2nd Floor of the School of Media and Public Affairs Building, George Washington University, 805 21st Street NW. Directions from the hotel to venue can be found in this google map. Walking? About 12 minutes door to door. Cabbing/ubering? About 6 minutes door to door.


DAY ONE | MONDAY, JULY 13, 2015

07:30 AM – 6:30 PM -- REGISTRATION OPEN

08:00 AM – 11:00 AM -- OPTIONAL PRE-CONFERENCE TUTORIALS*

Tutorial A: Write a Marketing Plan In Three Hours
Kay Keenan, President, Growth Consulting Inc.

Every nonprofit is looking for ways to reach their targets efficiently. There aren’t ever enough marketing dollars! This highly interactive session will help you create a first draft marketing plan tailored for your organization. It will include working with upper management, program and fund development staff to achieve an organization’s needs. Bring with you a  copy of your organizations strategic plan and a failed marketing attempt. We will help diagnose why the marketing attempt didn’t work and what might have been done differently.

Tutorial B: The Power of Story
Jonathan Opp, Partner and Chief Poetics Officer, New Kind

Stories create meaning, cut through complexity, and make content persuasive. As information becomes unlimited, story becomes invaluable. Perhaps no type of organization has more authentic stories to share than nonprofits. Today every person inside and beyond your organization has the power to share your message. You just need to give them a story to tell.

This fun, interactive workshop will not only help you grow more comfortable as a storyteller, but inspire you to find compelling ways to better bring your organization’s story to life. 

Tutorial C: Advancing Awareness and Mission Via Cause Marketing Partnerships
Mollye Rhea, President and Founder, For Momentum LLC

Over the past decade, cause marketing alliances have moved from "nice to have" status to becoming a cornerstone of today's marketing and fundraising platforms. In 2014, coporate cause sponsorship spending was up 3.9% to $1.85 billion and IEG predicts that corporate cause sponsorship will grow another 3.7% to $1.92 billion in 2015. Don't miss out on leveraging this growing segment!

Savvy nonprofits can take advantage of cause alliances to help raise awareness, funds and engagement. In this session, you'll learn about the latest cause marketing research and trends, and hear examples of how top nonprofits are leveraging cause in their marketing and fundraising platforms.

(*​​​Pre-Conference Tutorials are optional and can be taken for an additional fee.) 

11:00 AM – 1:00 PM -- PEERtables

11:00 AM – 1:00 PM -- BOXED LUNCH

01:15 PM – 01:30 PM -- WELCOME & OPENING COMMENTS
 
1:30 – 2:30 PM -- KEYNOTE PRESENTATION

Tony Foleno | SVP, Research, Planning & Evaluation, The Ad Council

What’s the Big Idea?
No matter what your issue or cause, a successful nonprofit marketing initiative requires a big idea – single-minded, relevant, tangible, emotional – from which all tactics must flow. This has never been more true than in today’s dynamic and fragmented media environment. But how do you get there? The Ad Council leads 40+ national public service communications campaigns annually in concert with top marketers, advertising agencies and media companies in the commercial sector. Tony Foleno, who oversees research, planning and evaluation at the Ad Council, will talk about how campaign teams have worked together to discover the big idea, as well as other lessons learned along the way. Tony will also share a few thought-provoking Ad Council cases to bring these observations to life.

02:30 PM – 03:00 PM -- NETWORKING BREAK WITH EXHIBITS

03:00 PM – 04:00 PM -- BREAKOUT SESSIONS
  1. Better Engagement with Millennials: Moving with Them from Cause Enthusiast to Cause Activist
    Emily Yu, Vice President, Marketing and Partnerships, The Case Foundation

  2. Stories Worth Telling: Develop Strategic Stories to Bring Nonprofit Impact to Life
    John Trybus, Deputy Director, Georgetown University’s Center for Social Impact Communication; Denise Keyes, Executive Director & Senior Associate Dean, Georgetown University's Center for Social Impact Communication

  3. Digital Tactics for Real-World Sentiment
    Stuart Shapiro, Senior Strategist, Blue State Digital

  4. The 2015 Test Census Story: Analytics and Realtime Communications
    Victor Romero, Communications Integrator, US Census Bureau
04:15 PM – 05:15 PM -- KEYNOTE PRESENTATION

Dara Royer, Chief Marketing Officer, Mercy Corps

Crafting a “Sticky Story”: The Art & Science of Creating Stories that Drive Lasting Engagement
Of course you want people to rattle off your organization’s top talking points and impact figures. But is that realistic? Probably not. It’s through your well-crafted, purposeful prose that these facts – and ultimately your mission – come to life. We’ll discuss how to identity, cultivate and share compelling stories that capture share of mind, heart and pocketbook. By looking at essential elements that generate deep attachment to your cause, and are easily shareable, we’ll explore how this type of storytelling can elevate your organization’s profile and strengthen fundraising efforts in ways that stick.

05:15 PM – 06:30 PM -- DAY ONE RECEPTION WITH EXHIBITS

07:00 PM -- AFTER-HOURS DINE-AROUNDS


DAY TWO | TUESDAY, JULY 14, 2015

07:45 AM – 06:00 PM -- REGISTRATION OPEN

08:00 AM – 08:30 AM -- CONTINENTAL BREAKFAST WITH EXHIBITS

08:30 AM – 09:45 AM -- KEYNOTE PRESENTATION

Terry Macko, Senior Vice President, Marketing and Communications, World Wildlife Fund

Leveraging the Power of Your Brand across Generations
Many nonprofits spend a lot of time defining and refining their missions, but they don’t put the same effort into shaping their brand. Yet taking the time to distinguish your work from that of others in the same sector –and making an effort to evolve your brand over time – is as important as spreading the word about your cause, and as vital to keeping donors of all ages engaged. Using the lessons learned from working in both the for-profit and nonprofit worlds, World Wildlife Fund’s Terry Macko will examine some successful ways to leverage one's brand, and ensure relevancy to a multigenerational base of supporters.

10:00 AM – 11:00 AM -- BREAKOUT SESSIONS
  1. 7 Keys to Success in Digital Marketing
    Edward Jenkins, Chief Communications Officer, Seattle BioMed

  2. Hitting the Bullseye with Video Storytelling
    Laura Doyle, Executive Director, Dental Trade Alliance Foundation; Chris Tyree, Multimedia Producer, Journey Group

  3. Public Health is for Everyone: Moving from a Website to a Movement
    Abigail Alberico, Public Health Project Manager, Association of University Centers on Disabilities; Adriane Griffen DrPH (c), MPH, MCHES, Director of Public Health, Association of University Centers on Disabilities

  4. Leveraging 140 Characters
    Ashley Ramirez, Senior Account Strategist, Nonprofit, Twitter
11:00 AM – 11:30 AM -- NETWORKING BREAK WITH EXHIBITS

11:30 AM – 12:30 PM -- BREAKOUT SESSIONS
  1. Branded Content for Nonprofits
    Sara Peralta, Marketing Associate, NPR

  2. Story-Based Marketing: A Case Study 
    Gretchen Deaton, Senior Vice President of Brand Advancement, YMCA of Greater Kansas City; Alex Sodek, Chief Research Officer, Decision In sights

  3. Shredding the Stigma of Mental Illness, Statewide
    Reem Nouh, Senior Vice President, Healthcare Marketing, Adams & Knight; Carol Vassar, Social Media Specialist, Hartford HealthCare

  4. What Makes a Video Successful on YouTube?
    Valerie Streit, Senior Strategist, YouTube Creative Insights and Author of YouTube Playback for Good
12:30 PM – 01:45 PM -- 2015 NONPROFIT MARKETER OF THE YEAR AWARDS LUNCHEON

02:00 PM – 03:00 PM -- BREAKOUT SESSIONS
  1. Are Young Invincibles Invincible to Marketing?
    Dan Ness, Marketing Director, U Care

  2. Deliver Next-Level Impact and ROI with Strategic Storytelling
    Andy Gilman, President & CEO, CommCore Consutling Group

  3. Leverage Facebook's Platform to Connect with People who will Care about Your Cause
    Eric Laurence, US Head of Nonprofit Marketing, Facebook; Tanner Rhodes, Client Solutions Manager of Nonprofit Marketing, Facebook

  4. It’s a Data Driven World – How to develop a data-driven, segmented communications plan
    Lynn Howes, Partner, Analytical Ones; Jennifer Stokes, Vice President, Resource Development, Mile High United Way
03:00 PM – 03:30 PM -- NETWORKING BREAK WITH EXHIBITS

03:30 PM – 04:30 PM -- SPOTLIGHT SESSIONS

     1. Nonprofit Marketer of the Year Address
         
     2. Out Topic
          Mike Sukraw, CEO/Producer, Reliant Studios; Kristen Sukraw, President, Reliant                     Studios; Dan Roesch, Creative Director, Reliant Studios
     
     3. Out Topic
          Kim Karagosian, Senior Director of Marketing and Communications, Red Chair                         Communications, a Division of AH

04:30 PM – 06:00 PM -- DAY 2 RECEPTION WITH EXHIBITS

06:30 PM -- AFTER-HOURS DINE-AROUNDS

DAY THREE | WEDNESDAY, JULY 15, 2015

07:45 AM – 12:30 PM -- REGISTRATION OPEN

08:00 AM – 08:30 AM -- CONTINENTAL BREAKFAST

08:30 AM – 09:30 AM -- BREAKOUT SESSIONS
  1. Engagement Through Twitter Chats
    Dan Bostrom, Marketing Manager, Membership, American Library Association

  2. Wrangling Creative Dynamos to Build a Bold Story
    Kim Sellmeyer, Creative Director, Greater Omaha Chamber

  3. Pinking Up to Raise More Green
    Jen Roberts, MSHC, Account Executive, The Roberts Group; Jimmy Wilferth, Executive Director, Saint Francis Foundation

  4. AN ILLUMINATING EXPERIENCE: Tree Lights at The Morton Arboretum
    Jennifer Goodsmith, Vice President, Marketing and Communications, The Morton Arboretum
09:45 AM – 10:45 AM -- BREAKOUT SESSIONS
  1. A Generational Lens To Marketing
    Jay Sharman, CEO/Founder, TeamWorks Media; Amy Rosko, Director of Development and Corporate Partnerships, World Sport Chicago

  2. Elevating Your Influence as a Spokesperson
    Stacy Armijo, Senior Vice President and Austin General Manager, Pierpont Communications

  3. Hungry for Cause Marketing? How Mexican Fast Food Saved Our Bacon
    Emily Everett, Chief Marketing Officer, Stop Hunger Now

  4. The New Face of Integrated Marketing Communications (IMC)
    Ciara Ungar, Digital Marketing and Content Strategy,  American Advertising Federation
10:45 AM – 11:00 AM -- NETWORKING BREAK

11:00 AM – 12:30 PM -- CLOSING KEYNOTE PRESENTATION          
Carrie Martin-Munk, Chief Communications and Marketing Officer, The ALS Association

The Ice Bucket Challenge: Celebrating & Surviving a Social Media Surprise
What happens when an organization goes from $20 million to $115 million in six weeks, whose user-generated Facebook videos grab more than 10 billion views? As a marketer, imagine being inundated with media questions about a campaign you didn’t start, and figuring out how to create deliverables to support a campaign you didn’t plan. While The ALS Association didn’t start the Ice Bucket Campaign, it did manage to “catch” it. Sure, there was luck involved. There was also a lot of hard work as the association found itself in the middle of the biggest charitable phenomena of all time. Get the inside view of the association’s textbook crisis communications response, in addition to key marketing insights and essential tactics and takeaways from this global event. Then take a peek behind the curtain and explore the association’s newest marketing challenge: How to transform a moment into a movement.

12:30 PM  01:00 PM -- CLOSING REMARKS

Confirmed Keynote Speakers:


Carrie Martin Munk, ALS Association​Carrie Martin Munk​
Chief Communications and Marketing Officer, The ALS Association
The Ice Bucket Challenge: Celebrating & Surviving a Social Media Surprise

As Chief Communications and Marketing Officer, Carrie oversees media relations, social media, publication development, branding, advertising, internal communications, and the organization’s presence on the web. She joined The ALS Association after four years as vice president of communications and marketing for the American Lung Association in Washington, D.C. Carrie’s work at the Lung Association focused on energizing the more than 100-year-old public health charity’s brand.  Her accomplishments include the development of notable public service advertising campaigns that generated close to $50 million in donated media for the organization; two of these campaigns were featured in the New York Times: Making a New Appeal Using Vintage Images and A Public Service Ad About Air, And an App. Prior to joining the Lung Association, Carrie served eight years with the American Red Cross, holding a variety of positions.



Tony Foleno
Senior Vice President, Research, Planning & Evaluation, The Ad Council
What's the Big Idea?

As SVP for Research at the Ad Council, Tony advises the strategic planning of more than 40 national public service communications campaigns.  Tony also oversees campaign evaluation, establishing key performance indicators and the tools through which are measured.  Moreover, he leads cross-campaign analyses designed to optimize Ad Council initiatives and improve best practices.  Tony’s primary role is to leverage research-based insights into action, helping to ensure that the Ad Council remains a results-driven organization with a single-minded focus on making a measurable impact in people’s lives.  Prior to joining the Ad Council in 2002, Tony managed projects at Public Agenda, a nonpartisan public opinion research organization. He is a graduate of Swarthmore College and holds a M.A. in sociology from Columbia University. Tony is a member of the Advertising Research Foundation and the Market Research Council.


Dara Royer
Chief Marketing Officer, Mercy Corps
Crafting a "Sticky Story": The Art & Science of Creating Stories that Drive Lasting Engagement

As Chief Marketing Officer for Mercy Corps, Royer is responsible for global multichannel marketing strategy and brand stewardship. Within her first year, her team had big wins including increasing media hits by more than forty-percent through targeted placements in The New York Times, NPR and The Stanford Social Innovation Review. The team also received two silver Telly Awards for creative excellence. Prior to joining Mercy Corps in 2013, Royer served as Vice President of Brand Marketing on behalf of the fundraising and awareness arm of St. Jude Children’s Research Hospital, the third 
largest healthcare charity in the world. There, she was responsible for overseeing the brand strategy, marketing research and analytics, creative services, merchandise and event marketing teams.


Terry Macko
Senior Vice President, Marketing and Communications, World Wildlife Fund

Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.1 million WWF members in the United States through direct marketing, online initiatives and corporate marketing partnerships. He also oversees the creative expression of the WWF brand across all media and advertising channels, ensuring that WWF remains the world's most recognized conservation brand. Prior to joining WWF, Terry served in a variety of consumer marketing leadership roles, most recently as Senior Vice President of Marketing for Columbia House, the world’s largest direct marketer of entertainment products. Terry honed his expertise in marketing and advertising over a 15-year career with MCI in consumer telecommunications, where he started as a college intern and rose through the management ranks to become the Senior Vice President of Marketing for the Consumer Markets Division.



Registration is not available at this time.

​Conference Location

Fairmont Washington, D.C., Georgetown
2401 M Street, NW 
Washington, D.C. 20037 
Telephone: +1.202.429.2400 

Located in Washington’s fashionable West End and adjacent to historic Georgetown, Fairmont Washington, D.C., Georgetown hotel welcomes guests in capital style. A sunlit urban oasis that soothes the spirit, the Fairmont, perfect for business or leisure travel, celebrates many local Washington traditions. Known for its engaging service and stylish surroundings, the luxury Washington, D.C. hotel in Georgetown offers spacious guest rooms that provide guests with a welcome retreat. A relaxing visit to the Washington, D.C. hotel’s fitness center, indoor pool and serene courtyard garden also provide guests with an array of rejuvenating experiences.

Rates: $199.00 single/double occupancy
$30.00 per night for each additional guest over the double occupancy rate
(plus applicable state and local taxes, currently 14.5%. Taxes and fees are subject to change without notice.) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.800.441.1414 and ask for the AMA Nonprofit Marketing Conference Room Block.

The reservation cut-off date is June 12, 2015.
The AMA has negotiated special group rates for the Nonprofit Marketing Conference. You must make your hotel reservations by June 12, 2015 and properly identify yourself to qualify for the special group rate (based on availability). After June 12, 2015, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit or cash deposit in the amount of (1) one night’s room and tax for each confirmed room will be due at time of booking. Cancellations made within (72) seventy-two hours prior to arrival and no-shows will forfeit the initial deposit. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for one night’s room and tax.

Check in time is 4:00 p.m., and check out is at 1:00 p.m. Anyone arriving earlier than 4:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early may be assessed an early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered.

Fairmont President’s Club 
High Speed Internet access is available throughout the hotel when you join Fairmont President’s Club​ ($14.95 per day value). Membership is complimentary and features exclusive privileges including free Internet access, free local calls, daily newspaper and more.
Registration in advance of arrival is required and there is no cost to enroll or maintain the membership.  

Hotel Features, Services and Accommodations
Please visit Fairmont Washington, D.C., Georgetown for a full list of services and features. 

Area Attractions and Events
Please visit Destination DC for additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

ADA 
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA Travel Program

Delta
American Marketing Association has partnered with Delta to provide our attendees a 2% - 10% discount for the Nonprofit Marketing Conference in Washington, D.C. The Delta Meeting Network discount is based on the booking class of your ticket.

Reservations and ticketing are available by visiting Delta 
or by calling Delta Meeting Network Reservations at +1.800.328.1111. When booking online, select Book A Trip, click on Advanced Search and enter the meeting event code: NMKXL in the box provided on the Search Flights page.

Reservations may also be made by calling Delta Meeting reservations at +1.800.328.1111 Monday through Friday 7:00 a.m. - 7:00 p.m. CDT.
*Please note that a Direct Ticketing Charge will apply for booking by phone through the reservation number above.

T
ower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.  

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Alamo Rent-A-Car

Drive Happy with Alamo. Where American Marketing Association members save up to 20%. And, with self-serve check-in you can skip the counter, check-in at the kiosk and drive away. All you need is a valid driver's license, major credit card and an existing reservation. It's that easy. Reserve a car now​ or call Alamo Rent A Car at +1.800.462.5266. Be sure to request Contract ID AMA7745 at the time of reservation.


Enterprise Rent-A-Car

Great Cars. Low Rates. Free Pick-up. 
When you’re ready to go, we make it easy with everyday low rates on great cars. With the largest fleet in North America and a wide variety of vehicles, Enterprise has you covered. Plus, we're always nearby at more than 6,000 neighborhood and airport locations. Reserve a car now​.
Pick-up and drop-off service is subject to geographic and other restrictions.


National Car Rental

As an American Marketing Association member, you'll get up to 20% off rentals at National Car Rental. And, with the Emerald Club® from National Car Rental, you can bypass the counter and choose your own car. Enroll now
Reserve a car or call National Car Rental at +1.800.CAR.RENT® and reference Contract ID AMA7745 at the time of reservation. Go National. Go Like a Pro.

Driving Directions 

From Ronald Reagan Washington National Airport (DCA) - 5 miles/15 minutes
Exit the airport to the north. Follow the signs to Memorial Bridge. 
Cross the Memorial Bridge and stay in the left lane.     
Take the first 'legal' left turn onto 23rd Street, NW. It is not marked at 23rd Street, but there is a left turn lane.     
Continue up to G Street and make a left turn.     
Go one block to the stop sign (this is 24th Street, NW) and turn right.     
Continue on 24th. You will cross M Street, NW.     
The hotel entrance is on the left.

From Washington Dulles International Airport (IAD) - 26 miles/35 minutes
Take the Dulles Access Road to Route 66.     
Take Route 66 East toward Washington.     
Follow 66 over the Roosevelt Bridge. Stay in the left lane of the bridge and take the exit for E Street. The exit puts you at 20th Street, NW.     
At 20th Street, NW, make a left turn and follow to M Street, NW.
Make a left turn on M Street.     
Go four blocks and make a right on 24th Street, NW.     
The hotel entrance will be on the left.

From Baltimore-Washington International Thurgood Marshall Airport (BWI) - 35 miles/45 minutes
Exit the airport and take Route 195 (you will be on it) to Route 95.     
Take Route 95 South to 495 West (towards Silver Spring). This will put you on the Capital Beltway.     
Take Exit 33 (Connecticut Avenue, South) for approximately 6 miles.     
When you reach M Street, make a right turn.     
Continue almost eight blocks to 24th Street, NW and make another right, the hotel will be on the left-hand side of the street.


Transportation

Taxicabs
Taxicabs are readily available at the DC area airports.
Fares are approximately:
DCA - $20.00-$25.00 one-way
IAD - $60.00-$65.00 one-way
BWI - $70.00 one-way

Shuttle Service
SuperShuttle provides transportation to & from the DC area airports. Please call SuperShuttle at +1.800.BLUEVAN (258.3826) to make reservations. 
Rates are approximately:
DCA - $14.00 one-way 
IAD - $29.00 one-way
BWI - $38.00 one-way
Please try to make reservations 24-hours prior to your trip. Rates are subject to change without notice.

Washington Metropolitan Area Transit Authority (Metro) Directions 
From Foggy Bottom Metro Station  
Take the escalators to the street level.     
Make a U turn and walk away from the escalators.     
Continue to the corner of 24th Street, NW and make a right turn.
Continue north on 24th to M Street, NW.     
Fairmont Washington, D.C., Georgetown will be on the left-hand corner after crossing over M Street.

F
rom the Dupont Circle Metro Station  
Take the Circle South exit.     
Walk straight south on 19th Street, NW.   
Make a right turn on N Street, NW.  
Continue to 24th Street, NW. 
Make a left on 24th Street, NW.   
Fairmont Washington, D.C., Georgetown is on the next corner on the right.


Parking 

The cost for parking at Fairmont Washington, D.C., Georgetown is:
$15.00 for the first hour 
$20.00 for one to two hours
$25.00 for two to three hours
$35.00 for all day - three to ten hours
$48.00 for ten+ hours/overnight​

​​To learn more about AMA Event Sponsorship or Exhibition opportunities, contact Lore Gil at lgil@ama.org or call 312.542.9033.



PLATINUM SPONSOR

 
 



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EXHIBITORS
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 Attendee Testimonials

 
 

 Past Attendee Sound Bites

 
"High quality sessions, minimal sales pitches, excellent networking with like minded people from great organizations."

"Great sessions covering many of the issues I deal with on a daily basis...it's nice to know I'm not alone!"

"It was my first time attending and first experience with the AMA. It was incredible. I met some awesome people, took away tons of actionable information, and also learned about some truly inspiring causes."

"Great range of content - from big picture to detailed and practical."

"What a great conference - I am taking away a noggin full of new ideas and information to help my organization for the coming year. "
​​
 

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