SAVE THE DATE: 2015 AMA NONPROFIT MARKETING CONFERENCE!
WHERE: Fairmont, Washington D.C., Georgetown
WHEN: July 13-15, 2015
Focus on nonprofit marketing that gets results at the 2014 AMA Nonprofit Marketing Conference. Discover new tools and brush up on time-tested strategies with dynamic programming, case studies and leadership insights to keep you and your organization on point. Engage with a diverse group of your peers from nonprofits of all types and sizes, including foundations, charities, education, museums, associations and more. Don't miss this opportunity to boost your nonprofit marketing momentum and move your organization forward.
Download the 2014 Nonprofit Marketing Conference Program >>
Member: $760 | Nonmember: $1,00
(Have three or more individuals from the same organization that want to attend? Call the AMA at 800.AMA.1150 and mention “Group Tier 1” to learn more about our group discounts!)
Extraordinary Line Up of Keynote Speakers Will Include:
Thomas Cott | Senior Director, Marketing & Creative Content,
Alvin Ailey American Dance Theater
What’s Next: Looking Ahead in Nonprofit Marketing
As marketers, we all need to keep our eyes on the horizon. Over the last 30 years, Thomas Cott has successfully helped major U.S. cultural institutions, like Lincoln Center Theater and Alvin Ailey American Dance Theater, keep ahead of the curve. He has repeatedly been named one of “The 50 Most Powerful and Influential People in the Nonprofit Arts in the US.” A thought leader for nonprofit marketers, he also produces a popular email newsletter called “You’ve Cott Mail,” a daily digest of industry news and commentary. In this session, he will explore several likely marketing developments for the near- and mid-term future.
Julie Dixon | Deputy Director, Georgetown University’s Center for
Social Impact Communication
The Evolution of Influence and What it Means for Your Nonprofit
There’s no doubt that social media has upended traditional models of donor outreach and engagement, as individuals now have many ways — beyond donating — to support the causes they care about. Julie Dixon, lead researcher at Georgetown’s renowned Center for Social Impact Communication, will explore how recent trends on trust, digital engagement and storytelling have collided to elevate a powerful new form of currency — influence — as well as share tips on how nonprofits can harness this to maximize impact.
Paul Polizzotto | President and Founder, CBS EcoMedia Inc.
Harnessing Advertising and Channeling It Into Tangible Social Change
Paul Polizzotto, president and founder of CBS EcoMedia, developed a unique public–private partnership business model that provides financial support for critical, yet underfunded, environmental, health and education projects in communities across the nation. Paul will discuss how CBS EcoMedia harnesses the power of advertising to fund the nation’s most effective nonprofit organizations and share his thoughts on the future of advertising and social impact.
Matt Thompson | Director, Vertical Initiatives, NPR
The Brand Is Dead. Long Live the Brand!
It’s always been difficult to make an organization’s brand stand out in an incredibly crowded civic ecosystem. But the way brands are used and created has changed in recent years, in ways that give outsized power to smaller, nimbler, more dynamic players. Matt Thompson, director of vertical initiatives (and mischief) at NPR, will talk about how NPR has taken advantage of these shifts in creating prominent brands in a variety of spaces.
Andy Goodman | Nationally Recognized Author, Speaker and Consultant in the Field of Public Interest Communications
Change the Story, Change the World
Since we first began talking to each other, telling stories has been a powerful way to capture attention, engage an audience, and motivate them to act. As we learn more about how our brains work, we’re also discovering that stories are intrinsic to decision-making and shape our view of the world. In this keynote address, “Change the Story, Change the World,” acclaimed storyteller Andy Goodman will explain why storytelling remains the single most powerful communication tool you possess – and he’ll offer specific ways your organization can use stories to advance your mission.
Listen to Andy discuss the art of story telling.
Optional Tutorials to Augment Your Conference Experience*:
*Please note there is a separate registration fee of $310 for members / $350 for nonmembers for the below listed tutorials.
Tutorial A: Write a Marketing Plan In Three Hours
Kay Keenan, President, Growth Consulting Inc.
Every nonprofit is looking to find ways to reach their targets efficiently. There aren’t ever enough marketing dollars! This highly interactive session will help you create a mini-marketing plan that will be tailored for your organization. It will include working with program and fund development staff to achieve an organization’s needs. Bring with you a failed marketing attempt, and we will help diagnose why it didn’t work and what might have been done differently.
Tutorial B: Essentials of Content Marketing for Nonprofits
Russell Sparkman, CEO, FusionSpark Media Inc.
Kevin Sparkman, President, FusionSpark Media Inc.
This lively and dynamic workshop will teach participants the essentials of content marketing for nonprofits related to needs ranging from awareness creation and public education to volunteer recruitment and fund raising. The workshop will be one part presentation and one part hands-on assignment. By the end of the workshop, participants will have gained a firm grasp as to how and why content marketing strategy helps organizations market in a multiplatform, multichannel world. The material provided will give participants the knowledge, skills and abilities to create content strategy for their nonprofits, for themselves and for working together with partners.
Tutorial C: Lights, Camera, Action: How to Create High-Impact Videos to
Fit Your Marketing Strategy
Paul Driscoll, Director, Marketing & Creative Services, American Association for
In this interactive session, you will learn hands-on techniques for creating videos – from the “set” to the “cutting room floor.” Paul has received numerous awards and honors for his videos and will share his knowledge of what makes videos successful – from developing the vision, to creating the story board, to choosing the right equipment, to editing, and finally to delivery into your marketing outlets: email, website, social media, and “the big screen.” In addition he will share ways to measure the success of your video. Time will be devoted to reviewing and critiquing videos, so bring a sample of your best work or one that you feel can use some help.
Conference Cancellation Policy
All cancellations and requests for refunds must be submitted to the AMA via email at firstname.lastname@example.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to email@example.com at least two weeks prior to the event start date. No refunds will be given as of 7/7/14 (two weeks prior to the event start date). A conference registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Separate cancellation policies may exist for pre-conference programs, tutorials, and other associated events. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.
Conference Photo Policy
Registrants of AMA Events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials. For questions or concerns, please call 800.262.1150 or email firstname.lastname@example.org.