AMA PCM® Recertification: Continuing Education Units

​To maintain your certification, you are required to complete 30 units (with an annual requirement of 10 units) of continuing education every 3 years (each unit represents approximately one hour of activity). These hours may be accumulated in multiple ways, including attending seminars, writing articles and participating in other activities that contribute to your professional growth and to the industry as a whole.

You are encouraged to pursue your continuing education units (CEUs) through a variety of sources.

These include:

  • Self-Directed or Online Coursework: 25 Units*
  • Instructor-Led Coursework: 25 Units*
  • Conferences and Seminars: 20 Units*
  • Speaking and Instruction: 10 Units*
  • Research and Publishing: 10 Units*
  • Annual AMA Membership: 1 Unit*

*Maximum Allowable Units within the 3-Year Renewal Period


Note: Hours tallied do not include time not spent on the actual activity — i.e., in travel, breaks, networking, pre-work or setup.

All CEU activities must contribute to your proficiency and professional growth. If you have participated or plan to participate in a marketing-related activity that may not fit into one of the categories listed above, please contact the American Marketing Association at pcm@ama.org.


Self-Directed or Online Coursework (Individual Study)

25-unit maximum per 3-year cycle; 1 unit is awarded for each physical hour of continuing education.

Activities include:

  • Webcasts
  • Video conferences and events
  • Podcasts
  • Reading research articles to expand your understanding of the discipline
  • eLearning courses
  • Instructor-Led Coursework (Group Programs)

25-unit maximum per 3-year cycle; 1 unit is awarded for each physical hour of continuing education.

Activities include:

  • College and university courses
  • Instructor-led training or workshops
  • Instructor-led online courses
  • Conferences and Seminars

20-unit maximum per 3-year cycle; 1 unit is awarded for each physical hour of continuing education.

  • Instructor-led seminars
  • Conferences on specific marketing disciplines
  • Thought leadership conferences
  • Speaking and Instruction

10-unit maximum per 3-year cycle; 1 unit is awarded for each physical hour of instruction.

Activities include:

  • Teaching a course/leading a workshop outside of your workplace
  • Teaching a course at a university
  • Making a presentation at an industry conference
  • Research and Publishing

10-unit maximum per 3-year cycle; 1 unit is awarded for each physical hour of continuing education. Content must contribute to the advancement of the discipline or contribute to professional growth.

Activities include:

  • Publishing a paper in a journal or periodical (newsletters are not eligible)
  • Writing and publishing a book on a marketing topic
  • Co-authoring an article or text
  • Developing courses that support the goal of CEUs

 

How Do I Log CEUs?

  1. Go to your AMA Center for Certification dashboard (AMA login required)
  2. Click on My Transcript at the top of your screen
  3. Select Credits
  4. Click Add CEU Activity and complete the required fields

PLEASE NOTE:
 

As an AMA PCM, you are responsible for managing your certified status and maintaining records to accurately reflect your professional development efforts.

You are encouraged to record your activities as you complete them.

The AMA reserves the right to verify any of your continuing education units. You should therefore save copies of any supporting paperwork, such as certificates of completion, copies of articles and registration receipts.

 

Click here for more information on maintaining and recertifying your AMA PCM® status.

Return to AMA PCM homepage.

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