Essentials for Content Marketing Success
Online
Thursday, June 18 (Central Daylight Time)
11:00 am
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11:45 am
Live Instruction
- Our post-COVID-19 world
- Target markets’ lack of trust
- Developing a successful content marketing strategy
- Getting as close to your customer (target market)
- Case studies
11:45 am
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12:15 pm
Working Session | Lightning Brainstorm
- Identify your brand foundations, key messages and what you stand for
- Create a list of most common customers’ questions, issues or complaints
12:15 pm
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1:15 pm
Live Instruction
- Engaging with target markets
- Maximizing every piece of content
- Content curation vs. creation
- Content brainstorm techniques to use within your team
1:15 pm
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1:30 pm
Working Session | Lightning Brainstorm
- Develop main content themes for your organization
- Perform a content brainstorm
1:30 pm
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1:45 pm
Break the Corporate Ceiling
- Engage with your corporate leadership (they need us more than ever)
- Giving you and your content permission to fail
- Content examples
1:45 pm
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2:00 pm