Developing a Creative Mindset

Online | 11 a.m. - 1 p.m. Central Each Day

Day 1

11:00 am - 1:00 pm

Developing a Creative Mindset

  • The four principles for developing a creative mindset
  • CASE STUDY: Industry relevant example showing how using a
    creative mindset raised marketing to the next level
    Individual Exercise:
  • EXERCISE: Get out of your head: Generate 25 new campaign ideas for your brand, product or service in two minutes

Creative Problem Solving

  • The creative problem-solving model process: Clarify, Ideate,
    Develop and Implement
  • Understand the different preferences for ways of thinking that will make up your team and how each approaches creativity differently
  • EXERCISE: Identity what is your creative thinking preference and now that you know your preference how can you maximize your creativity for both yourself and your team?

Emotional Intelligence (EQ) and the Art of Telling an Engaging Story

  • Learn how our target markets brains work and how to tap into their emotions through effective brand stories
  • Understand clarifying questions designed to organize any ambiguous campaign ideas
  • Understand how your target markets engage with content
  • EXERCISE: Write two headlines that will get your target market to engage

Day 2

11:00 am - 1:00 pm

Inject Emotions into Your Content

  • Preparing and organizing thoughts
  • Using the proper tone, speed, and breathing
  • Best practices to create connections virtually
  • How to eliminate internal and external noise

Successful Team Brainstorms

  • In-person and virtual team brainstorm techniques
  • Successfully address and approach team challenges
  • Execute brainstorms that will deliver a wealth of new and innovative ideas
  • EXERCISE: Attendees will be broken out into teams and given a campaign idea that needs a brainstorm

Overcoming Creative Blocks and Barriers

  • Successful strategies to avoid or overcome creative barriers
  • The three D’s: Defer judgment, defocus and distance
  • In and Out Thoughts note-taking

Good vs. Great Marketing

  • Examples and details of marketing campaigns that truly
    differentiated themselves, told a great story and engaged with their target audiences
  • Preparing yourself to take your marketing to the next level
  • EXERCISE: Begin developing your action plan