B2B Product Marketing

Online | 10:00 a.m. CT

November 10, 2021 (All Times Central)

10:00 am - 1:00 pm

Messaging and Positioning

  • Understanding the customer, market and competitive landscape 
  • Templates: messaging, persona development and competitive analysis

Building a Go-To-Market Plan

  • Key components of a GTM plan 
  • Templates: launch plan and KPI tracker

Collaborating With Your Internal Teams

  • How to identify the key players of the launch team and key actions required 
  • Template: tracking roles and responsibilities