Antifragile Marketing Strategy

Online

Wednesday, September 9 (All Times CDT)

11:00 am - 12:00 pm

Back to Basics: What is Strategy and Why Is It Important?

  • Business strategy vs. strategy through a marketing lens
  • Strategy. Not strategies.
  • Opportunity -> Strategy -> Action
  • Up for discussion in the digital world
  • Goals -> Strategy -> Objectives -> KPIs
  • How a good strategy helps
  • Clarity of direction
  • Understanding results
  • Aligning tactics
  • The importance of understanding business
  • People -> Process -> Tools
  • People will do the work.
  • Antifragile sneak peak, and how it can apply to strategy
  • All eggs in one basket vs. the barbell 
12:00 pm - 1:00 pm

Mental Models and Frameworks for Today’s Reality

  • Cooperation vs. competition
  • Maps vs. Territories
  • Black swans
  • Compounding
  • Systems and ecosystems thinking
  • Probabilistic thinking
  • Second-order thinking
  • Inversion thinking
  • Feedback loops
  • Taking the third perspective first
  • Social capital and “brokers” of network holes
  • DEI principals as critical systemic principles, not nice-to-haves
  • Neglect vs. malice perspectives (Hanlon’s Razor)
  • Simplicity vs. plurality (Occam’s Razor)
1:00 pm - 2:00 pm

Antifragility in Life and Marketing

  • Antifragile: A deeper dive
  • Simplifying the organization
  • Time horizons
  • Keeping an open mind
  • Seeing options
  • Always learning
  • Experimenting: take the small risks
  • Respecting the old……while embracing the new
  • Redundancy in planning
  • Accepting and accounting for randomness