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AMA Digital Marketing Bootcamp

Washington, DC

Wednesday, April 15

8:00 am - 8:30 am

Registration and Continental Breakfast

8:30 am - 10:00 am

Digital Strategy (UI/UX)

10:00 am - 10:15 am

Break

10:15 am - 12:15 pm

Breakout Session One

We’ll assign you a group that you’ll be with throughout the event. Over the two days, you’ll attend a breakout session in each of the following topics:

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO
12:15 pm - 1:30 pm

Lunch

1:30 pm - 3:30 pm

Breakout Session Two

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO
3:30 pm - 3:45 pm

Break

3:45 pm - 5:15 pm

Analytics (Metrics and Conversions)

5:30 pm - 6:30 pm

Networking Reception

6:30 pm - 7:30 pm

End your Addiction to Storytelling: Building Brands through Experience Design

Brand = Experience Story

Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing has been the equivalent of a speedball coursing through the craving veins of marketers who think that every problem can be solved by telling a better story. Soon they are going to miss a window of opportunity that will quickly end up in someone else’s portfolio. If marketers and agencies don’t come to terms in a hurry with the structural factors that have set the stage for experience-driven brand building, CEOs are going to tap other resources to do it instead. Experience design is the next frontier for brand-building.

Thursday, April 16

8:30 am - 9:30 am

Networking Breakfast (With Optional Industry-Specific Tables)

9:30 am - 11:30 am

Breakout Session Three

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO
11:30 am - 12:30 pm

Lunch (With Optional Industry-Specific Tables)

12:30 pm - 2:30 pm

Breakout Session Four

  • Email
  • Social Media
  • Integrated Digital Media
  • SEO
2:30 pm - 2:45 pm

Break

2:45 pm - 3:45 pm

Content Marketing

3:45 pm - 4:00 pm

Instructor Panel Discussion/Q&A