JM Virtual Workshop: Marketing Impact with Research-Driven Apps
Virtual | 9:00 a.m. - 12:00 p.m. CT
9:00 am
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9:15 am
Introduction
The Special Issue Editors will discuss the objectives of the Special Issue.
9:15 am
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9:45 am
Demo 1
App Topic: Advertising Elasticity App
Presenter: Brad Shapiro
Moderator: Pradeep Chintagunta
9:45 am
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10:15 am
Demo 2
App Topic: Dichotomizer App
Presenter: Rik Pieters
Moderator: Detelina Marinova
10:15 am
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10:30 am
Break
10:30 am
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11:10 am
Demo 3
App Topic: Writing Clarity Calculator App
Presenter: Nooshin Warren
Moderator: Hari Sridhar
11:10 am
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11:40 am
Demo 4
App Topic: Market Share Visualization App
Presenter: Kunpeng Zhang
Moderator: Rajdeep Grewal
11:40 am
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11:50 am
Tutorials Overview
App Topic: Excel and R Shiny Apps
Presenters: Vamsi Kanuri and Shane Wang
11:50 am
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12:00 pm
Conclusion
The Special Issue Editors will discuss the Special Issue timeline and next steps.