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Transform Your Personal Brand

Transform Your Personal Brand

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Owning your personal brand is essential to bettering your career. It can set you apart from the competition and showcase your unique abilities. In this course, you’ll learn the step-by-step process of transforming your personal brand. You’ll see how everyone from entrepreneurs to CEOs of traditional companies can use strategic steps to build and amplify their personal brand. Learn how to overcome imposter syndrome, differentiate yourself and construct a meaningful brand story. Additionally, discover how to connect with mentors and make your mark, all by investing in your personal brand.


Key Takeaways

  • Learn to invest in your personal brand
  • Overcome imposter syndrome
  • Build and implement your brand story
  • Understand how to follow the IDEAL Method
  • Work with sponsors
  • Communicate your personal brand
  • Apply new networking skills



Goldie Chan

Digital marketing expert and keynote speaker with 10+ years’ experience in tech and entertainment. A top voice at LinkedIn who has been featured in Forbes, Inc. Magazine and Fast Co.

She is a top LinkedIn video creator with over 2.5+ million content views, who has been featured in Forbes, Inc. Magazine, Fast Co. and many other publications. Currently, she leads strategy and creative at her social media agency, Warm Robots, for major B2B and B2C brands and Fortune 500 C-level executives. She also serves on the Producer’s Guild of America’s New Media Council. She loves turning a good brand story into a great one.

Called the “Oprah of LinkedIn” by Huffington Post, Goldie also produces top-performing LinkedIn videos. #DailyGoldie is the longest-running original daily video channel. She runs the #LinkedInCreators and #WomenOnLinkedIn community, and partners with amazing brands like WeWork, Epidemic Sound and Tenor GIF (Google).


This course was created by Madecraft and is a part of the AMA On-Demand Training library.

Course Outline

1.It's Time To Build Your Brand
2.My Story
3.Why Is A Personal Brand Important?
4.The Evolution Of A Personal Brand
5.Overcome Imposter Syndrome
6.Understand The Value Of Differentiation
7.Create Your Differentiator
8.Discover Your Motivation
9.The Golden Rules
10.Building A Brand Story
11.Tell Your Band Story
12.Self Promotion Made Easy
13.Identify Your Opportunities
14.Dos And Don'ts
15.Earn Your Place
16.Amplify Your Brand
17.Live Your Brand
18.Importance Of Mentors
19.Choosing Mentors
20.Creating A Personal Advisory Board
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