Brand Strategy 101
This course explores the ingredients of an impactful brand strategy. You will learn how to craft a brand strategy and commitment, how to establish a niche brand voice from a visual and verbal perspective, and what you need to share a brand in a super powerful way.
Course Outline
1.Introduction
2.What is Branding?
3.Brand Commitment Exercise
4.Feeding America Example
5.Brand Commitment Model
6.Mind Mapping Technique Exercise
7.Finding Your Color Palette and Style
8.Brand Touchpoints
9.Branding, Marketing and Advertising
10.How to Build a Brand Strategy Roadmap
11.Step 1: Target Audience
12.Step 2: Business & Revenue Goals
13.Step 3: Identify the Gap
14.Step 4: Implementation
15.Bonvivant Cake Example
16.Vichcraft Example
17.Tom's Shoes Example
18.What's Next?