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Off-Page SEO Fundamentals

Off-Page SEO Fundamentals

Current Status
Not Enrolled
Price
Free for AMA Members
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Overview
Course

Most marketers focus their SEO activities on keywords, content and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this on-demand training, we’ll explore the other half of SEO: off-page optimization. You’ll learn about backlinks, social SEO, digital PR, link building, and how overall brand reputation contributes to maintaining and growing results.

 


Key Takeaways:

·       Learn how your site is doing from an off-page perspective compared to your competitors
·       Understand activities you can do to get effective, legitimate backlinks to your site and content
·       Learn about free, low-cost, and premium tools and resources

 


Instructor

Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.

Course Outline

1.Off Page Fundamentals (Member Perk)
Current Status
Not Enrolled
Price
Free for AMA Members
Get Started