With everything going on in the world today, customers have high expectations for brands who want their time, money and attention. As we have been largely locked down over recent months, we have seen screen time explode. There is no better time for any brand, large or small, well-known or unheard of, to deliver their target audiences valuable content.
This on-demand training includes a detailed walkthrough on how to develop a successful content marketing strategy, how to maximize every piece of content and how to tell your brands’ story. This training will provide you with an immediate jump-start on your competitors and you will leave with a personal roadmap to short and long-term content marketing success.
Instructor: Cord Silverstein
President, Advocacy Social
Cord Silverstein is an award-winning brand and content marketer and social media strategist. He ensures his clients do not confuse audience with influence by developing campaigns that allow brands to engage with their most loyal customers and fans. Silverstein has focused throughout his career in bringing down the walls within his clients’ organizations to develop and launch campaigns that deliver tangible and trackable success.
- Length: 3 hours
- Format: Recording of a previous live training.