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Digital Marketing Strategy

Digital Marketing Strategy

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Price
Free for AMA Members
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Overview
Course
Materials

COVID-19 has shocked many of us into an accelerated timeline for digital transformation as our customers are online like never before, making digital channels the primary (if not only) ways by which customers interact with brands. Moreover, the consequences of the pandemic are unprecedented. No one knows what’s coming next or how the behavior of customers will change next, so marketers must listen to them to be ready to flex to their needs like never before.

This 3-hour virtual training session will help you define and sharpen your digital marketing strategy whether your digital marketing function is up and running or if you’re looking to start.

Key Takeaways

  • Sharpen your understanding of strategy and why it’s critical for digital marketing success
  • Clarify the building blocks of a digital marketing strategy to build your digital marketing plan
  • Understand the interconnected digital marketing tactical areas and how they can work together to make each more effective

Instructor
Aaron Templer, Founder and Strategist, Three Over Four

Course Outline

1.Digital Marketing Strategy Is Your Marketing Strategy

Access to Resources & Slides
https://www.ama.org/resources-digital-marketing-strategy/
Password to Access:
Strat20!

Current Status
Not Enrolled
Price
Free for AMA Members
Get Started