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Overview
Course

These videos will provide you with the instructions required to get the best out of your comprehensive Content Marketing Playbook. The six-stage series lays out the organizational step-by-step instructions for how to use content marketing toolkits to plan and execute campaigns.

Course Outline

1.Stage 1: Identifying Objectives
2.Stage 2: Understanding Buyers
3.Stage 3: Identify GAPs
4.Stage 4: Build Content
5.Stage 5: Organize Distribution
6.Stage 6: Measure Your Program
Current Status
Not Enrolled
Price
Free for AMA Members
Get Started