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Content Marketing Toolkits

Content Marketing Toolkits

The AMA Marketer’s Toolkits can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location – no more searching the web for marketing templates, dashboards and how-to guides. AMA has partnered with leading solutions providers to create a resource that will help you to do your job more efficiently!


Strategy

Lead Acquisition Model

Use this process diagram to communicate your lead generation & nurturing process.

Content Marketing Editorial Calendar

Use this calendar template to keep track of your content marketing and distribution efforts for the year.

Content Monitoring Tool

Use this template to keep track of your competitors content marketing efforts.

Buyer Persona Template

Use this template to create buyer personas for the key buyers that you intend to target.

Buying Process Stage Template

A template to document “buying stages” for each of your buyer personas.


Planning

Agile Content Marketing Calendar

Use this calendar template to keep track of your content marketing efforts through an agile approach.

SEO Keyword Database

Use this template to gather information on the keywords that you are targeting.

Content Marketing Budget Template

Use this template to set and track your content marketing budget.

Web Content Management Vendor Evaluation

Use this matrix to compare potential solutions for managing your web content.

Content Marketing Vendors Matrix

Use this matrix to obtain information about key vendors that can help you build your Content Marketing program.

Content Marketing & Distribution Vendor Evaluation

Use this matrix to compare Content Marketing & Distribution vendor solutions based on your requirements.

Content Marketing & Distribution System RFP Template

Use this tool to help you design a Request for Proposal (RFP) for a Content Marketing & Distribution System.

Web Content Management System RFP Template

Use this tool to help you design a Request for Proposal (RFP) for a Web Content Management System.


Creation

Case Study Template

A case study template to highlight a customer’s problem and show how you solved it.

Content Mapping Template

Use this template to create a visual representation of your content marketing plan.

Content Marketing Assets Database

Use this template to manage & audit your content marketing assets.

White Paper Template

A white paper template to educate readers and help prospective customers make decisions.

Content Marketing Contributors Database

Use this template to manage your content marketing contributors.


Evaluation

Content Marketing Maturity Assessment

Use this tool to evaluate your organization’s content marketing program maturity.

Content Marketing Metrics Dashboard

Use this to define, track and report on your key content marketing program metrics and KPIs.

Content Marketing Strategy Scorecard

Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Content Quality Checklist

A checklist template to ensure that you are consistently publishing high-quality content.

Web Content Audit Tool

We created the Web Content Audit Tool to help you audit your content strategy and determine what needs to be created, modified, or updated.

Customer Satisfaction Survey

A survey template to help you benchmark current levels of satisfaction.

Sales Support Effectiveness Survey

A survey to benchmark and collect data for sales support effectiveness.

Post Project Evaluation

A framework to measure completed projects based on 8 key aspects.