Skip to Content Skip to Footer

Content Marketing Toolkits

The AMA Marketer’s Toolkits can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location – no more searching the web for marketing templates, dashboards and how-to guides. AMA has partnered with leading solutions providers to create a resource that will help you to do your job more efficiently!


Agile Content Marketing Calendar
Use this calendar template to keep track of your content marketing efforts through an agile approach.

Buyer Persona Template
Use this template to create buyer personas for the key buyers that you intend to target.

Buying Process Stage Template
A template to document “buying stages” for each of your buyer personas.

Case Study Template
A case study template to highlight a customer’s problem and show how you solved it.

Content Mapping Template
Use this template to create a visual representation of your content marketing plan.

Content Marketing & Distribution System RFP Template
Use this tool to help you design a Request for Proposal (RFP) for a Content Marketing & Distribution System.

Content Marketing & Distribution Vendor Evaluation
Use this matrix to compare Content Marketing & Distribution vendor solutions based on your requirements.

Content Marketing Assets Database
Use this template to manage & audit your content marketing assets.

Content Marketing Budget Template
Use this template to set and track your content marketing budget.

Content Marketing Contributors Database
Use this template to manage your content marketing contributors.

Content Marketing Editorial Calendar
Use this calendar template to keep track of your content marketing and distribution efforts for the year.

Content Marketing Maturity Assessment
Use this tool to evaluate your organization’s content marketing program maturity.

Content Marketing Metrics Dashboard
Use this to define, track and report on your key content marketing program metrics and KPIs.

Content Marketing Strategy Scorecard
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.

Content Marketing Vendors Matrix
Use this matrix to obtain information about key vendors that can help you build your Content Marketing program.

Content Quality Checklist
A checklist template to ensure that you are consistently publishing high-quality content.

Customer Satisfaction Survey
A survey template to help you benchmark current levels of satisfaction.

Content Monitoring Tool
Use this template to keep track of your competitors content marketing efforts.

Lead Acquisition Model
Use this process diagram to communicate your lead generation & nurturing process.

Post Project Evaluation
A framework to measure completed projects based on 8 key aspects.

Sales Support Effectiveness Survey
A survey to benchmark and collect data for sales support effectiveness.

SEO Keyword Database
Use this template to gather information on the keywords that you are targeting.

Web Content Audit Tool
We created the Web Content Audit Tool to help you audit your content strategy and determine what needs to be created, modified, or updated.

Web Content Management System RFP Template
Use this tool to help you design a Request for Proposal (RFP) for a Web Content Management System.

Web Content Management Vendor Evaluation
Use this matrix to compare potential solutions for managing your web content.

White Paper Template
A white paper template to educate readers and help prospective customers make decisions.