The AMA Marketer’s Toolkits can help you expand your knowledge and build your marketing skill set with a comprehensive collection of interactive tools, templates and resources in a single location – no more searching the web for marketing templates, dashboards and how-to guides. AMA has partnered with leading solutions providers to create a resource that will help you to do your job more efficiently!
Use this process diagram to communicate your lead generation & nurturing process.
Use this calendar template to keep track of your content marketing and distribution efforts for the year.
Use this template to keep track of your competitors content marketing efforts.
Use this template to create buyer personas for the key buyers that you intend to target.
A template to document “buying stages” for each of your buyer personas.
Use this calendar template to keep track of your content marketing efforts through an agile approach.
Use this template to gather information on the keywords that you are targeting.
Use this template to set and track your content marketing budget.
Use this matrix to compare potential solutions for managing your web content.
Use this matrix to obtain information about key vendors that can help you build your Content Marketing program.
Use this matrix to compare Content Marketing & Distribution vendor solutions based on your requirements.
Use this tool to help you design a Request for Proposal (RFP) for a Content Marketing & Distribution System.
Use this tool to help you design a Request for Proposal (RFP) for a Web Content Management System.
A case study template to highlight a customer’s problem and show how you solved it.
Use this template to create a visual representation of your content marketing plan.
Use this template to manage & audit your content marketing assets.
A white paper template to educate readers and help prospective customers make decisions.
Use this template to manage your content marketing contributors.
Use this tool to evaluate your organization’s content marketing program maturity.
Use this to define, track and report on your key content marketing program metrics and KPIs.
Use this to document your objectives, initiatives, measures, and targets for the next 12-18 months.
A checklist template to ensure that you are consistently publishing high-quality content.
We created the Web Content Audit Tool to help you audit your content strategy and determine what needs to be created, modified, or updated.
A survey template to help you benchmark current levels of satisfaction.
A survey to benchmark and collect data for sales support effectiveness.
A framework to measure completed projects based on 8 key aspects.