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Content Mapping Template

Use this template to create a visual representation of your content marketing plan. Identify the pieces of collateral that address your buyer personas’ pain points and key questions at each stage of the buying cycle.

  • Requires basic Microsoft Excel skills

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Content Marketing Playbook

This tool can be used alone, but it’s also part of the comprehensive Content Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.