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Career Content​​​​​​​​​​​​​​​​​​​​​​​​​​​

Taming the Social Beast to Improve Customer … Target’s Music Investment Pays Off With Brand Loyalty … Target’s unprecedented four-minute ad buy translates into big sales and big love for the …
Authors: Lauren Watters Date: 1/19/2017  

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have the direct relationships with target constituencies and provide engagement that these … healthcare system is crucial before setting the message, channel, cadence and the target
Authors: American Marketing Association Date: 1/12/2017  

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In 2017, marketers will focus on building relationships with customers … The customer experience will become the new battleground and the customer journey will take precedence …
Authors: Thunderhead Date: 12/13/2016  

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Many international marketers are now trained at U.S. universities … However, the H-1B lottery process leaves them with a one-out-of-three chance to work in the U.S. … It’s not easy to be an …
Authors: Hal Conick Date: 11/28/2016  

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Signature stories communicate core strategic information about an organization's goals and … GE’s instinct was that their target audience is fascinated by big machines and how they work …
Authors: David Aaker Date: 10/6/2016  

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are all the little actions you can take to become visible to – and eventually become friends with – any influencer … The American Marketing Association is pleased to feature blog posts …
Authors: Andy Crestodina Date: 9/23/2016  

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The AMA is home to some of the disciplines leading journals and the following authors were honored at this years 2016 Summer AMA Awards Luncheon … Each year the editors of the AMA's four …
Authors: Matt Weingarden, Curator Date: 9/15/2016  

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We've tapped 12 marketing leaders to share what they know now … The overwhelming theme of their advice: you have to jump in and weather a little discomfort in order to grow …
Authors: Michelle Markelz Date: 8/16/2016  

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More women are gaining leadership positions, both in politics and business … In marketing, there are so many products and services that target women in their 50s and 60s …
Authors: Sarah Steimer Date: 7/25/2016  

Carl Gish, a 25-year marketing, left eBay to become Affirm's first CMO … very relevant to your customer—your target customer—building products and experiences that … It’d be very hard for an …
Authors: Hal Conick Date: 5/19/2016  

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