Once you know your customers, how will you get them to make a purchase? This tool will help you document the buying stages for each of your customer personas.
- 4 Hours to Set Up
- Requires Basic Excel and Sales Analysis Skills
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Content Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Content Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.