Use this template to create profiles of the different personas in your target audience. This tool will let you conduct an analysis on up to nine different customer types.
- Requires basic Microsoft Excel skills
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Content Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Content Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.