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Buyer Persona Tool

Use this template to create profiles of the different personas in your target audience. This tool will let you conduct an analysis on up to nine different customer types.

  • Requires basic Microsoft Excel skills

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Content Marketing Playbook

This tool can be used alone, but it’s also part of the comprehensive Content Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.