Skip to Content Skip to Footer
Company Name
  • Login
  • Join AMA
  • Membership
  • Training
    • Higher Ed Conference
    • Virtual Training
    • Virtual Conferences
    • Webinars
    • All Events
    • Chapter Events
  • Certifications
    • Professional Certified Marketer
    • Digital Marketing Certification
    • Advanced Digital Marketing Certification
    • Content Marketing Certification
    • Marketing Management Certification
    • Sales Management Certification
  • Publications
    • Marketing News
    • Academic Journals
    • White Papers
  • Trending
    • COVID-19 Support
    • What Is Marketing?
    • Marketing Strategy
    • Academic Research
    • Marketing Communications
    • Customer Experience
    • Branding
    • Data and Insights
    • Digital Marketing
    • Career Growth
    • Content Marketing
  • About
    • About AMA
    • AMA Foundation
    • Diversity, Equity and Inclusion
    • Awards and Scholarships
    • Get Help
    • Sponsorship Opportunities
    • Strategic Partnerships

- -

  • My Account
  • My Library
  • Logout
Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.

Zhiyong Yang

Zhiyong Yang is Professor of Marketing, University of North Carolina at Greensboro.

Raising Prices? Read This Study on How to Do It Well
Company Name
Join AMA
  • About AMA
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Marketing Services Search
  • Code of Conduct
  • FAQ
  • Media Kit
  • Certification Portal
  • Toolkits
  • Job Boards
  • Career Resources
  • Strategic Partnerships
© 2021 American Marketing Association. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates.
SecurityMetrics Credit Card Safe
 
By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. You can learn more about our privacy policy here