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V. Kumar

V. Kumar (VK) is Regents’ Professor, Richard and Susan Lenny Distinguished Chair, and Professor of Marketing; and Executive Director, Center for Excellence in Brand & Customer Management, J. Mack Robinson College of Business, Georgia State University. VK is also honored as Chang Jiang Scholar, Huazhong University of Science and Technology, China; Senior Fellow, Indian School of Business, India; and Fellow, Hagler Institute for Advanced Study, Texas A&M University.