Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
Project Management for Marketers
February 13
$129 non-members | $99 members
Digital Marketing Bootcamp
Online | April 11-12 | 10AM-5PM CT2024 AMA International Collegiate Conference
New Orleans, LAMastering Product Positioning & Messaging
Online | 2 Hours | BeginnerFirst-Time Manager Bootcamp: Management and Leadership Essentials
Online | 10AM-3PM CTNews Stand
Marketing News
What is Email Marketing? A Guide for Beginners
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
From Our Partners
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7 steps to better advertising people love
Discover the formula to achieve winning and captivating ads when you listen to your customers early and often. Learn how to navigate each step of the creative process effectively to validate and optimize your best ideas, and when to incorporate consumer insight to develop winning and captivating ads people love. Advertisement
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Article
Learn the secrets to making your webinars wow-worthy with Cvent’s eBook.
Elevate your webinars from simple slides to can’t-miss productions. Cvent’s eBook, “Next-Level Webinars”, will offer insights and helpful advice on: Advertisement
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Choosing The Perfect Marketing Automation Platform For Your Business
Comparing the Top 5 Marketing Automation Platforms and the business cases they suit best. On a quest to find the best marketing automation platform (MAP) for your organization? MA software can be a major investment. But, when done right, it has the power to transform your marketing processes, and scale your business like never before. […]
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
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