Dr. Talya Miron-Shatz is a decision scientist who specializes in medical decision making. She consults phrama, health advertisers, corporates and startups on digital health, patient engagement and prescriber behavior. She worked with Nobel Laureate Daniel Kahneman at Princeton University and taught at Wharton. Her book on how we make medical decisions will be published by Basic Books in 2021, providing unique insights on for anyone working in and for the health industry. As CEO of Buddy&Soul, she offers a comprehensive take on patient self-management and engagement. Dr. Miron-Shatz contributes to Psychology Today.