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Sungho Park

Sungho Park is Associate Professor of Marketing, W. P. Carey School of Business, Arizona State University.

Successfully Communicating a Co-Created Innovation

How to Communicate Cocreated Innovations Successfully

Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers

Before You Offer That Generous Trade-In Incentive, Read This