Skip to Content
Skip to Footer
Professional Certified Marketer
Digital Marketing Certification
Advanced Digital Marketing Certification
Content Marketing Certification
Marketing Management Certification
Sales Management Certification
What Is Marketing?
Data and Insights
Diversity, Equity and Inclusion
Awards and Scholarships
Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Shiri Melumad is Assistant Professor of Marketing, The Wharton School, University of Pennsylvania
Why Smartphones Are Digital Truth Serum
What the 2016 Presidential Election Can Teach Us About Political Tweeting