Robert S. Lurie
Bob Lurie is Vice President, Corporate Strategy for Eastman. Prior to joining Eastman, he was co-managing partner of Monitor Group and a senior partner at Monitor Deloitte following the firm’s acquisition by Deloitte Consulting in 2013. During his two decades as a management consultant, Bob worked with CEOs and other leaders of Fortune 500 companies in nearly every sector and part of the world to help them accelerate growth. He founded Monitor’s marketing and growth practice, known as M2C, and led it through more than a decade of double-digit growth. He was the architect of the innovative approach to organic growth that fueled M2C’s success and laid the groundwork for the Organic Growth Playbook. He has helped numerous organizations embed these ideas through large-scale marketing transformations and has published articles and white papers on growth strategy and building growth capabilities. Bob earned his PhD in economics from Yale University and has held positions in academia, as assistant professor of economics at Brandeis University, and in government, as a junior staff consultant on the President’s Council of Economic Advisors.