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Rebecca Walker Reczek

Rebecca Walker Reczek is Dr. H. Lee “Buck” Mathews Professor of Marketing, Fisher College of Business, The Ohio State University, USA.

Consumers and Artificial Intelligence: An Experiential Perspective

Why P2P Platforms Should Market Their Providers to Drive Consumers’ Likelihood to Buy

Why Consumers Won’t Buy Ugly Produce

Can Encouraging Picture-Taking Increase Donations of Used Goods?