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Raji Srinivasan

Raji Srinivasan is Sam Barshop Professor of Marketing Administration, University of Texas at Austin, USA.

When Algorithms Go Bad: How Consumers Respond

When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors

Effects of Liberalization on Incumbent Firms’ Marketing Mix Responses and Performance: Evidence from a Quasi-Experiment

How to Thrive When Foreign Competitors Enter Your Market

How Powerful Marketing Departments Can Help Prevent Myopic Management