Nandini Ramani, Author at American Marketing Association

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Nandini Ramani

Nandini Ramani is Assistant Professor of Marketing, Mays Business School, Texas A&M University.

Effects of Liberalization on Incumbent Firms’ Marketing Mix Responses and Performance: Evidence from a Quasi-Experiment

How to Thrive When Foreign Competitors Enter Your Market

How Powerful Marketing Departments Can Help Prevent Myopic Management